Background

Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.

Role purpose:

The General Manager, Mountain Region, is accountable for driving the overall commercial performance and long-term growth of the business within the assigned region. This role develops and executes localized strategies and business plans aligned to the broader organizational objectives, ensuring the delivery of revenue targets, market share growth, and subscriber performance metrics including gross additions, churn reduction, and net adds.

The role is responsible for establishing, managing, and strengthening strategic partnerships and stakeholder engagements across the region, ensuring the effective execution of Joint Business Plans that support the achievement of the regional mission. A key focus is on expanding and optimizing the distribution infrastructure by forging strong relationships with distributors, dealers, and other ecosystem partners to improve product availability, customer reach, and service excellence.

The General Manager Mountain Region embeds a robust route-to-customer (RTC) model, ensuring efficient and scalable market coverage while continuously enhancing customer acquisition and retention strategies. Through the execution of front-line marketing initiatives and localized campaigns, the role ensures consistent growth in market share and reinforces the organization’s competitive positioning by building and sustaining a strong competitor footprint within the region.

In addition, the role provides strategic and operational leadership across a diverse portfolio that includes sales, marketing, emerging markets, Financial services, Fixed business, technology and human resources. It ensures cross-functional alignment and collaboration to deliver integrated business outcomes, drive operational excellence, and build high-performing teams.

The role also embeds a strong safety culture that proactively minimizes incidents, driven by high levels of awareness, clear accountability, and consistent adherence to established safety protocols.

The role also has an accountability for Risk, Governance & Control Ownership, to embed and maintain effective risk, governance, compliance, and control practices within the function by proactively identifying and mitigating operational, regulatory, financial, people, technology, and reputational risks. Ensure adherence to internal policies, regulatory requirements, audit actions, and enterprise governance frameworks while driving accountability, ethical practices, and a strong controls environment across all areas of responsibility.

Ultimately, the General Manager, Mountain Region, is responsible for translating strategy into execution, leveraging data-driven insights, and fostering a performance-driven culture to deliver sustainable business growth and a strong market presence within the region.

Responsibilities

• Regional Business Development, Strategy & Execution
• Develop and implement a localized regional strategy aligned with overall business objectives
• Translate national targets into actionable regional plans
• Drive penetration of 4G+ in trade.
• Continuously assess market dynamics to refine strategies
• Leverage on intelligence to deliver segmented propositions and care to drive customer consideration and satisfaction.
• Align regional priorities with commercial goals
• Track and monitor performance against strategic objectives
• Adjust plans proactively based on performance insights
• Collaboration with all business units to deliver care & commercial growth.
• Business Planning & Performance Management
• Lead the development of comprehensive regional business plans
• Set and cascade clear performance targets across teams
• Monitor revenue, subscriber, and market share performance
• Drive accountability for delivery of KPIs across the region
• Conduct regular business reviews and performance tracking
• Implement corrective actions to address performance gaps
• Ensure disciplined execution of commercial plans
• Partnership & Stakeholder Management
• Build and maintain strong relationships with key regional partners
• Develop and execute Joint Business Plans (JBPs) with partners
• Align partner objectives with organizational goals
• Identify and onboard new strategic partners
• Manage partner performance and drive accountability
• Resolve escalations and strengthen collaboration
• Leverage partnerships to unlock growth opportunities

Qualifications

BA/BSc/HND, MBA/MSc/MA

Experience

8 - 12 years

• Develop and implement a localized regional strategy aligned with overall business objectives
• Translate national targets into actionable regional plans
• Drive penetration of 4G+ in trade.
• Continuously assess market dynamics to refine strategies
• Leverage on intelligence to deliver segmented propositions and care to drive customer consideration and satisfaction.
• Align regional priorities with commercial goals
• Track and monitor performance against strategic objectives
• Adjust plans proactively based on performance insights
• Collaboration with all business units to deliver care & commercial growth.
• Lead the development of comprehensive regional business plans
• Set and cascade clear performance targets across teams
• Monitor revenue, subscriber, and market share performance
• Drive accountability for delivery of KPIs across the region
• Conduct regular business reviews and performance tracking
• Implement corrective actions to address performance gaps
• Ensure disciplined execution of commercial plans
• Build and maintain strong relationships with key regional partners
• Develop and execute Joint Business Plans (JBPs) with partners
• Align partner objectives with organizational goals
• Identify and onboard new strategic partners
• Manage partner performance and drive accountability
• Resolve escalations and strengthen collaboration
• Leverage partnerships to unlock growth opportunities

• BA/BSc/HND
• MBA/MSc/MA