About the Role:

The General Manager is the on-the-ground commander of the "Vision Plus 2026 Integrated Business Strategy: 'Profitable Precision.'" This role exists to transform the strategic document into a daily reality. The GM will personally drive the company’s pivot from "growth-at-all-costs" to profitability-first, focusing on operational excellence, channel mastery, and ruthless execution of the 80/20 Fortress.

The primary mandate is to achieve the KES 1.1B realistic revenue target (stretching to KES 1.5B) while turning the -5% net margin into a positive +3% to +5%. This is a turnaround role requiring a hands-on leader who can fix broken operations (11-day TAT, 86% OTIF), manage a lean KES 100M operating budget, and align siloed departments into a single, accountable unit.

Key Measures of Performance:

The performance of this role holder will be assessed on the basis of the achievements made on:

Operational Excellence (40% of scorecard)

• Turnaround Time (TAT): Average repair TAT reduced from 11 days to 3 days by Q2 / 1 day express by Q4.
• On-Time In-Full (OTIF): OTIF rate improved from 86% to ≥95% by Q2 / 97% by Q4.
• Inventory Turnover: Achieve 6x per year (60-day maximum age for any SKU).
• Stock-Out Days (Hero SKUs): Zero stock-out days per month for VP8832SW and VP8843SW.
• Spare Parts Fill Rate: ≥90% fill rate for top 20 failure-prone parts.

Sales Effectiveness (30% of scorecard)

• Total Revenue: Achieve KES 1.1B (realistic) / KES 1.5B (stretch).
• Revenue by Channel: Retail (KES 400M), D2C (KES 300M), Luthuli (KES 350M).
• Top 10 Customer Concentration: Reduce from 65% to ≤50% by Q4.
• TV + Soundbar Bundle Attach Rate: Achieve ≥40% of TV sales.

Marketing Efficiency (15% of scorecard)

• Customer Acquisition Cost (CAC): Maintain 50 (industry benchmark is 40).
• D2C Website Conversion Rate: Increase from 0.5% to ≥1.5%.
• Website Traffic: Sustain ≥50,000 visits/month.

Financial Discipline (15% of scorecard)

• Net Margin: Improve from -5% (2025) to ≥+3% (realistic) / +5% (stretch).
• Credit Note Volume: KES 5M per month (early warning) / 60 days): Zero aging inventory entering 2027.
• In-Warranty Resolution 48 hours.
• Employee Sentiment (Pulse Check): Average score >7/10 from leadership team.
• Strategic Health Check Status: No "Red" status for 3 consecutive weeks.

Key Responsibilities (Aligned to the 5 Pillars): -

Pillar 1 & 2: Product & Portfolio Execution (TV Fortress & Audio Cash Engine)

• Lead the Hero SKU Strategy, ensuring 80% of resources are focused on VP8832SW, VP8843SW, and VP8850KV to hit the KES 900M TV revenue target.
• Execute the SKU Pruning decision immediately, discontinuing the 14 identified under performers (e.g., VPSG1, VP2060TS) and clearing all aging inventory by Q4 2026.
• Own the TV + Soundbar Bundle launch (Home Cinema Starter, Family Entertainment, Ultimate Experience), driving a minimum 25-30% attach rate.
• Oversee the successful launch of 4 new high-margin audio SKUs (Entry Soundbar, Dolby Atmos, Bluetooth Speaker) ensuring they meet the >25% margin threshold.

Pillar 3: Operational Excellence (The Foundation)

• Lead the "24-Hour Promise" turnaround: Reduce average TAT from 11 days to 3 days by Q2 and achieve 1-day express service in Nairobi by Q4.
• Drive OTIF from 86% to 95% by implementing documented SOPs, cycle counting, and a penalty/reward system in the warehouse.
• Enforce financial discipline by leading the monthly SKU profitability review (Kill/Keep/Fix framework) and controlling the "credit note hemorrhage" (requiring CFO approval for any >KES 50,000 credit note).
• Manage working capital ruthlessly, ensuring inventory velocity (y and Tier 2 (Functional) metrics weekly.
• Lead the Daily Huddle (15 min) , Weekly Leadership Sync (90 min) , Monthly Business Review (3 hours) , and Quarterly Strategy Review (full day) as defined in Section 12.4.
• Track leading indicators (website traffic, dealer order frequency, service backlog) religiously to predict and prevent problems.

Academic and Professional Qualifications:

• 8+ years in General Management, Operations, or Commercial leadership.
• Must have P&L experience turning around a low-margin business (Consumer Electronics, FMCG, or Retail preferred).
• Proven track record managing supply chain complexity (importing/inventory) and service operations.

Mindset:

• "Ownership" over "Blame." You hate excuses (No BCE: No Blaming, Complaining, Excuses).
• 80/20 Mentality: You are allergic to complexity; you prioritize 2 hero SKUs over 20 losers.
• Resilience: You understand that TAT reduction from 11 days to 3 days will be painful before it works.
• SEZ operations knowledge
• Proven experience in a turnaround or high-growth, capital-constrained environment.
• Track record of improving TAT, OTIF, and inventory turnover in a multi-channel distribution business.
• Experience managing China-Kenya supply chains and working with contract manufacturers.

Technical Skills:

• Deep understanding of supply chain (import, export, warehousing, last-mile logistics, service center management).
• Highly data-literate: Google Data Studio (or Power BI), ERP systems (Zoho or similar), and Excel modeling.
• Familiarity with SKU profitability analysis and demand forecasting (30-60-90-day rolling).
• Knowledge of 6S, Lean, or Kaizen methodologies.

Physical Requirements:

• Able to spend significant time on the warehouse floor, service center, and in the field (not just desk-based).
• Willing to travel to Coast, Riftvalley, Mt. Kenya and Nyanza regions at least once per quarter.

Soft Skills (Desirable)

Other Job Requirements:

Key Contacts – Internal & External

• Internal: CVO, Head of Service, Head of Warehouse, Head of Production, Head of Sales, Marketing Manager, Financial Controller.
• External: Chinese supplier partners, logistics service providers (G4S, Wells Fargo, Sendy, Glovo), key retail buyers and online vendors (Naivas, Quickmart, Carrefour, Jumia, Masoko, etc), Luthuli dealers, KRA/KAM representatives, SEZ Officials.

Financial Responsibilities

• Steward of KES 100M operating budget (approval authority up to KES 5M per item; above requires Chief Visionary approval).
• Accountable for inventory value (working capital) and margin protection.
• Joint responsibility (with CFO) for credit notes control and pricing discipline.

• Lead the Hero SKU Strategy, ensuring 80% of resources are focused on VP8832SW, VP8843SW, and VP8850KV to hit the KES 900M TV revenue target.
• Execute the SKU Pruning decision immediately, discontinuing the 14 identified under performers (e.g., VPSG1, VP2060TS) and clearing all aging inventory by Q4 2026.
• Own the TV + Soundbar Bundle launch (Home Cinema Starter, Family Entertainment, Ultimate Experience), driving a minimum 25-30% attach rate.
• Oversee the successful launch of 4 new high-margin audio SKUs (Entry Soundbar, Dolby Atmos, Bluetooth Speaker) ensuring they meet the >25% margin threshold.
• Lead the "24-Hour Promise" turnaround: Reduce average TAT from 11 days to 3 days by Q2 and achieve 1-day express service in Nairobi by Q4.
• Drive OTIF from 86% to 95% by implementing documented SOPs, cycle counting, and a penalty/reward system in the warehouse.
• Enforce financial discipline by leading the monthly SKU profitability review (Kill/Keep/Fix framework) and controlling the "credit note hemorrhage" (requiring CFO approval for any >KES 50,000 credit note).
• Manage working capital ruthlessly, ensuring inventory velocity (y and Tier 2 (Functional) metrics weekly.
• Lead the Daily Huddle (15 min) , Weekly Leadership Sync (90 min) , Monthly Business Review (3 hours) , and Quarterly Strategy Review (full day) as defined in Section 12.4.
• Track leading indicators (website traffic, dealer order frequency, service backlog) religiously to predict and prevent problems.

• Deep understanding of supply chain (import, export, warehousing, last-mile logistics, service center management).
• Highly data-literate: Google Data Studio (or Power BI), ERP systems (Zoho or similar), and Excel modeling.
• Familiarity with SKU profitability analysis and demand forecasting (30-60-90-day rolling).
• Knowledge of 6S, Lean, or Kaizen methodologies.

• 8+ years in General Management, Operations, or Commercial leadership.
• Must have P&L experience turning around a low-margin business (Consumer Electronics, FMCG, or Retail preferred).
• Proven track record managing supply chain complexity (importing/inventory) and service operations.
• SEZ operations knowledge
• Proven experience in a turnaround or high-growth, capital-constrained environment.
• Track record of improving TAT, OTIF, and inventory turnover in a multi-channel distribution business.
• Experience managing China-Kenya supply chains and working with contract manufacturers.