General Manager(Hospitality&Farm Experiences)
2026-01-06T16:09:32+00:00
Career Directions Limited (CDL)
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https://cdl.africa/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Human Services
Management, Business Operations, Civil & Government
2026-01-20T17:00:00+00:00
8
General Manager(Hospitality&Farm Experiences)
The General Manager is responsible for driving revenue growth, brand positioning, operational
excellence&guest experience.The role integrates marketing, partnerships, guest engagement, operations management, procurement,compliance, and team leadership to ensure a seamless, profitable&and sustainable experience for guests, partners, and stakeholders.
Key Responsibilities
1. Marketing, Communications & Brand Experience
- Communicate, market, and position the Client's experience across digital and offline channels.
- Develop and execute marketing strategies targeting travel agents, tour operators, corporate clients, direct consumers, and strategic partners.
- Actively market and sell new and existing products, with a current focus on conferencing and
- group experiences.
- Work closely with Oxgene (or appointed digital and above the line partners) to ensure all marketing, communication, and online booking platforms are functional, updated, and optimized for conversions.
- Oversee content development, storytelling, and brand consistency across websites, social media,and partner platforms.
2. Guest Experience & Engagement
- Host, engage, and manage guest relationships from initial inquiry and booking through arrival,stay, and post-departure follow-up.
- Manage the clients outdoor experiences including camping & hiking activities.
- Ensure a high-quality, personalized guest experience for both physical and online engagements.
- Collect and analyze guest feedback to continuously improve services, offerings, and experiences.
3. Business Development & Partnerships
- Develop, manage, and grow strategic partnerships with travel agents, corporates, event planners, NGOs, suppliers, and community stakeholders.
- Maintain and expand existing clientele while identifying and onboarding new customer segments.
- Develop new experiential products and packages aligned with the client's values, farm activities,and hospitality offering.
4. Farm Products & Market Development
- Manage and grow the customer base for farm-produced goods.
- Develop sales channels for farm products, including direct sales, partnerships, hospitality integration, and institutional buyers.
- Align farm production with market demand to optimize revenue and reduce waste.
5. Operations, Procurement & Compliance
- Oversee procurement and stock management for hospitality operations, farm inputs, and service providers.
- Manage supplier relationships, contract negotiations, and cost control.
- Ensure compliance with government regulations, licenses, taxes, and statutory requirements.
- Lead and coordinate the process for obtaining and maintaining organic farming certification.
6. Team Leadership & Internal Coordination
- Connect and coordinate different sections of the farm and hospitality operations to ensure smooth workflows.
- Provide leadership to ground staff and ensure clear reporting structures and communication channels.
- Support staff development, performance management, and operational accountability.
7. Financial Performance & Strategy
- Drive revenue growth across hospitality, conferencing, experiences, and farm products.
- Actively manage the cost base to improve profitability and operational efficiency.
- Support budgeting, forecasting, and performance reporting in collaboration with finance or ownership.
Requirements
Qualifications & Experience
- Bachelor’s degree in hospitality management, Business Administration, Marketing or a related field.
- Minimum 5–8 years’ experience in hospitality, experiential tourism, or integrated operations roles.
- Proven experience in sales, marketing, and partnership development.
- Strong operational and financial management skills.
- Experience working with digital marketing platforms and booking systems is an advantage.
- Knowledge of agribusiness and organic farming is a plus.
Skills &Competencies
Strong commercial acumen and strategic thinking
Excellent communication, negotiation, and relationship management skills
Hands-on leadership and people management capability
Ability to balance guest experience with operational and financial realities
Highly organized, detail-oriented, and execution-focused
Entrepreneurial mindset with a passion for sustainability and experiential hospitality
Ability & willingness to travel between Nairobi and Nyeri on a schedule.
Marketing, Communications & Brand Experience Communicate, market, and position the Client's experience across digital and offline channels. Develop and execute marketing strategies targeting travel agents, tour operators, corporate clients, direct consumers, and strategic partners. Actively market and sell new and existing products, with a current focus on conferencing and group experiences. Work closely with Oxgene (or appointed digital and above the line partners) to ensure all marketing, communication, and online booking platforms are functional, updated, and optimized for conversions. Oversee content development, storytelling, and brand consistency across websites, social media,and partner platforms. 2. Guest Experience & Engagement Host, engage, and manage guest relationships from initial inquiry and booking through arrival,stay, and post-departure follow-up. Manage the clients outdoor experiences including camping & hiking activities. Ensure a high-quality, personalized guest experience for both physical and online engagements. Collect and analyze guest feedback to continuously improve services, offerings, and experiences. 3. Business Development & Partnerships Develop, manage, and grow strategic partnerships with travel agents, corporates, event planners, NGOs, suppliers, and community stakeholders. Maintain and expand existing clientele while identifying and onboarding new customer segments. Develop new experiential products and packages aligned with the client's values, farm activities,and hospitality offering. 4. Farm Products & Market Development Manage and grow the customer base for farm-produced goods. Develop sales channels for farm products, including direct sales, partnerships, hospitality integration, and institutional buyers. Align farm production with market demand to optimize revenue and reduce waste. 5. Operations, Procurement & Compliance Oversee procurement and stock management for hospitality operations, farm inputs, and service providers. Manage supplier relationships, contract negotiations, and cost control. Ensure compliance with government regulations, licenses, taxes, and statutory requirements. Lead and coordinate the process for obtaining and maintaining organic farming certification. 6. Team Leadership & Internal Coordination Connect and coordinate different sections of the farm and hospitality operations to ensure smooth workflows. Provide leadership to ground staff and ensure clear reporting structures and communication channels. Support staff development, performance management, and operational accountability. 7. Financial Performance & Strategy Drive revenue growth across hospitality, conferencing, experiences, and farm products. Actively manage the cost base to improve profitability and operational efficiency. Support budgeting, forecasting, and performance reporting in collaboration with finance or ownership.
Strong commercial acumen and strategic thinking Excellent communication, negotiation, and relationship management skills Hands-on leadership and people management capability Ability to balance guest experience with operational and financial realities Highly organized, detail-oriented, and execution-focused Entrepreneurial mindset with a passion for sustainability and experiential hospitality Ability & willingness to travel between Nairobi and Nyeri on a schedule.
Bachelor’s degree in hospitality management, Business Administration, Marketing or a related field. Minimum 5–8 years’ experience in hospitality, experiential tourism, or integrated operations roles. Proven experience in sales, marketing, and partnership development. Strong operational and financial management skills. Experience working with digital marketing platforms and booking systems is an advantage. Knowledge of agribusiness and organic farming is a plus.
JOB-695d33bc55c99
Vacancy title:
General Manager(Hospitality&Farm Experiences)
[Type: FULL_TIME, Industry: Human Services, Category: Management, Business Operations, Civil & Government]
Jobs at:
Career Directions Limited (CDL)
Deadline of this Job:
Tuesday, January 20 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Tuesday, January 6 2026, Base Salary: Not Disclosed
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JOB DETAILS:
General Manager(Hospitality&Farm Experiences)
The General Manager is responsible for driving revenue growth, brand positioning, operational
excellence&guest experience.The role integrates marketing, partnerships, guest engagement, operations management, procurement,compliance, and team leadership to ensure a seamless, profitable&and sustainable experience for guests, partners, and stakeholders.
Key Responsibilities
1. Marketing, Communications & Brand Experience
- Communicate, market, and position the Client's experience across digital and offline channels.
- Develop and execute marketing strategies targeting travel agents, tour operators, corporate clients, direct consumers, and strategic partners.
- Actively market and sell new and existing products, with a current focus on conferencing and
- group experiences.
- Work closely with Oxgene (or appointed digital and above the line partners) to ensure all marketing, communication, and online booking platforms are functional, updated, and optimized for conversions.
- Oversee content development, storytelling, and brand consistency across websites, social media,and partner platforms.
2. Guest Experience & Engagement
- Host, engage, and manage guest relationships from initial inquiry and booking through arrival,stay, and post-departure follow-up.
- Manage the clients outdoor experiences including camping & hiking activities.
- Ensure a high-quality, personalized guest experience for both physical and online engagements.
- Collect and analyze guest feedback to continuously improve services, offerings, and experiences.
3. Business Development & Partnerships
- Develop, manage, and grow strategic partnerships with travel agents, corporates, event planners, NGOs, suppliers, and community stakeholders.
- Maintain and expand existing clientele while identifying and onboarding new customer segments.
- Develop new experiential products and packages aligned with the client's values, farm activities,and hospitality offering.
4. Farm Products & Market Development
- Manage and grow the customer base for farm-produced goods.
- Develop sales channels for farm products, including direct sales, partnerships, hospitality integration, and institutional buyers.
- Align farm production with market demand to optimize revenue and reduce waste.
5. Operations, Procurement & Compliance
- Oversee procurement and stock management for hospitality operations, farm inputs, and service providers.
- Manage supplier relationships, contract negotiations, and cost control.
- Ensure compliance with government regulations, licenses, taxes, and statutory requirements.
- Lead and coordinate the process for obtaining and maintaining organic farming certification.
6. Team Leadership & Internal Coordination
- Connect and coordinate different sections of the farm and hospitality operations to ensure smooth workflows.
- Provide leadership to ground staff and ensure clear reporting structures and communication channels.
- Support staff development, performance management, and operational accountability.
7. Financial Performance & Strategy
- Drive revenue growth across hospitality, conferencing, experiences, and farm products.
- Actively manage the cost base to improve profitability and operational efficiency.
- Support budgeting, forecasting, and performance reporting in collaboration with finance or ownership.
Requirements
Qualifications & Experience
- Bachelor’s degree in hospitality management, Business Administration, Marketing or a related field.
- Minimum 5–8 years’ experience in hospitality, experiential tourism, or integrated operations roles.
- Proven experience in sales, marketing, and partnership development.
- Strong operational and financial management skills.
- Experience working with digital marketing platforms and booking systems is an advantage.
- Knowledge of agribusiness and organic farming is a plus.
Skills &Competencies
Strong commercial acumen and strategic thinking
Excellent communication, negotiation, and relationship management skills
Hands-on leadership and people management capability
Ability to balance guest experience with operational and financial realities
Highly organized, detail-oriented, and execution-focused
Entrepreneurial mindset with a passion for sustainability and experiential hospitality
Ability & willingness to travel between Nairobi and Nyeri on a schedule.
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
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