About the Role:

The Graphic Designer will lead the design and creative direction for FarmerChat, ensuring a visually engaging and user-friendly experience across the app and all digital touchpoints. This role involves collaborating closely with the product and program teams to translate user insights and growth strategies into intuitive, high-impact designs. The consultant will design and produce multimedia content for in-app interfaces, marketing campaigns, and social media — enhancing user engagement, accessibility, and trust. Additionally, they will maintain brand consistency across platforms while developing scalable templates and design systems for future campaigns.

Scope of Work

Design & Content Creation (Core Requirement)

• Design high-quality static and motion creatives for digital and social platforms (posts, carousels, infographics, story assets) using tools like Canva, Figma, Photoshop, or Illustrator.
• Create AI-generated reels, animations, and short-form videos optimized for social platforms (Instagram, Facebook, YouTube Shorts), aligned to regional farming contexts and languages.
• Develop campaign visuals and copy layouts for performance marketing (Meta, Google, and in-app campaigns) — ensuring each asset aligns with CTR and conversion goals.
• Design and adapt App Store and Play Store listings (icons, screenshots, banners) that reflect the FarmerChat brand and improve install conversion.
• Collaborate with the product team to ensure visual consistency across UI, notifications, and in-app tooltips (Plotline, MoEngage, WhatsApp).

Localization & Regional Adaptation

• Customize visuals, videos, and creative assets to reflect local crops, attire, and environmental contexts for India audiences and Kenya, Ethiopia, Brazil, and Nigeria on a needs basis.
• Ensure culturally relevant color palettes, icons, and visual cues for regional audiences.

Collaboration & Cross-Functional Support

• Partner with the Growth Consultant to align creative direction with ongoing engagement experiments and performance data.
• Support MoEngage and Plotline campaigns with contextual banners, tooltips, and spotlight creatives.
• Coordinate with performance marketing teams to produce A/B creative variants for ad optimization

What We’re Looking For

• 4-6 years of experience in Marketing content, communications or product design
• Strong experience with mobile apps, consumer products, or content-led platforms
• Alignment with DG Mission and Values

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• Design high-quality static and motion creatives for digital and social platforms (posts, carousels, infographics, story assets) using tools like Canva, Figma, Photoshop, or Illustrator.
• Create AI-generated reels, animations, and short-form videos optimized for social platforms (Instagram, Facebook, YouTube Shorts), aligned to regional farming contexts and languages.
• Develop campaign visuals and copy layouts for performance marketing (Meta, Google, and in-app campaigns) — ensuring each asset aligns with CTR and conversion goals.
• Design and adapt App Store and Play Store listings (icons, screenshots, banners) that reflect the FarmerChat brand and improve install conversion.
• Collaborate with the product team to ensure visual consistency across UI, notifications, and in-app tooltips (Plotline, MoEngage, WhatsApp).
• Customize visuals, videos, and creative assets to reflect local crops, attire, and environmental contexts for India audiences and Kenya, Ethiopia, Brazil, and Nigeria on a needs basis.
• Ensure culturally relevant color palettes, icons, and visual cues for regional audiences.
• Partner with the Growth Consultant to align creative direction with ongoing engagement experiments and performance data.
• Support MoEngage and Plotline campaigns with contextual banners, tooltips, and spotlight creatives.
• Coordinate with performance marketing teams to produce A/B creative variants for ad optimization

• Canva
• Figma
• Photoshop
• Illustrator
• AI-generated content creation
• Video editing (for reels and short-form videos)
• UI design
• Brand consistency
• Cultural adaptation of visuals
• Performance marketing campaign design
• A/B testing creative variants

• BA/BSc/HND
• 4 - 6 years of experience in Marketing content, communications or product design
• Strong experience with mobile apps, consumer products, or content-led platforms
• Alignment with DG Mission and Values