Specific Roles and Responsibilities
Growth & Demand Generation

• Own and execute ACLED's growth strategy across key channels, with a focus on pipeline generation and audience expansion
• Build and optimize multi-channel campaigns that drive engagement, conversion, and revenue
• Develop and continuously improve lead generation and nurturing funnels in partnership with sales

Email & Automation

• Own the email program end-to-end (newsletters, nurture sequences, campaign sends)
• Segment audiences and personalise messaging to improve engagement and conversion rates
• Build automated workflows and lead scoring within CRM and automation tools (e.g., Salesforce)
• Continuously test and optimise subject lines, content, and cadence based on performance data

Webinars & Virtual Events

• Own the overall strategy and execution of industry events, webinars, and virtual roundtables as a core growth channel
• Identify themes, speakers, and target audiences aligned with ACLED's commercial priorities
• Drive webinar promotion, registration, attendance, and post-event conversion
• Repurpose webinar content into ongoing content assets
• Manage event promotion, logistics, and follow-up to maximise pipeline impact
• Partner with sales to ensure effective pre- and post-event engagement strategies

Product Communications

• Translate ACLED's data products and insights into clear, compelling value propositions and messaging
• Own and/or support product launches, feature releases, and positioning across target segments
• Develop sales collateral (one-pagers, decks, case studies) that enable sales and educate buyers
• Collaborate with internal stakeholders to align messaging across research, analysis, and revenue teams

Analytics & Optimisation

• Track, measure, and report on campaign performance across all channels (email, events, webinars, digital)
• Use data to identify trends, optimise campaigns, and improve ROI
• Build reporting frameworks tied to growth and revenue goals

Skills and Competencies

ACLED is seeking applicants who have the following skills and experience:

• 5+ years of proven experience in global growth roles, ideally from the impact sector (tech for good, global social enterprise, or commercial experience from an INGO), identifying target audiences and leading campaigns that engage, educate, and motivate
• Self-starter, with experience working remotely, who has a desire to learn, grow, and excel in their role
• Deep intellectual curiosity about our product and our customers' motivations
• Interest in the conflict prevention mission and understanding of the international context
• Up to speed with current digital growth techniques and best practices
• Solid knowledge of website analytics tools
• Proficiency with automation and CRM software (Salesforce)
• Experience in setting up and optimising digital ad campaigns
• Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and corporate communication
• Up-to-date with the latest trends and best practices in digital growth and measurement
• BSc/MSc degree in Business, Communications, or a related field

• Own and execute ACLED's growth strategy across key channels, with a focus on pipeline generation and audience expansion
• Build and optimize multi-channel campaigns that drive engagement, conversion, and revenue
• Develop and continuously improve lead generation and nurturing funnels in partnership with sales
• Own the email program end-to-end (newsletters, nurture sequences, campaign sends)
• Segment audiences and personalise messaging to improve engagement and conversion rates
• Build automated workflows and lead scoring within CRM and automation tools (e.g., Salesforce)
• Continuously test and optimise subject lines, content, and cadence based on performance data
• Own the overall strategy and execution of industry events, webinars, and virtual roundtables as a core growth channel
• Identify themes, speakers, and target audiences aligned with ACLED's commercial priorities
• Drive webinar promotion, registration, attendance, and post-event conversion
• Repurpose webinar content into ongoing content assets
• Manage event promotion, logistics, and follow-up to maximise pipeline impact
• Partner with sales to ensure effective pre- and post-event engagement strategies
• Translate ACLED's data products and insights into clear, compelling value propositions and messaging
• Own and/or support product launches, feature releases, and positioning across target segments
• Develop sales collateral (one-pagers, decks, case studies) that enable sales and educate buyers
• Collaborate with internal stakeholders to align messaging across research, analysis, and revenue teams
• Track, measure, and report on campaign performance across all channels (email, events, webinars, digital)
• Use data to identify trends, optimise campaigns, and improve ROI
• Build reporting frameworks tied to growth and revenue goals

• 5+ years of proven experience in global growth roles, ideally from the impact sector (tech for good, global social enterprise, or commercial experience from an INGO), identifying target audiences and leading campaigns that engage, educate, and motivate
• Self-starter, with experience working remotely, who has a desire to learn, grow, and excel in their role
• Deep intellectual curiosity about our product and our customers' motivations
• Interest in the conflict prevention mission and understanding of the international context
• Up to speed with current digital growth techniques and best practices
• Solid knowledge of website analytics tools
• Proficiency with automation and CRM software (Salesforce)
• Experience in setting up and optimising digital ad campaigns
• Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and corporate communication
• Up-to-date with the latest trends and best practices in digital growth and measurement

• BSc/MSc degree in Business, Communications, or a related field