General Purpose

Our client, a market leader in wood fit-outs and interior design solutions, is seeking to recruit a strategic and results-oriented Head of Sales to drive revenue growth and support their expansion strategy.

Duties & Responsibilities

• Develop and implement comprehensive sales strategies aligned with company growth objectives. Drive aggressive but sustainable revenue targets across projects and product lines.
• Oversee the full sales pipeline from lead generation to project closure, ensuring accurate forecasting and consistent deal conversion. Monitor sales performance metrics and implement corrective actions where necessary.
• Lead, mentor, and manage the sales team to achieve individual and departmental targets. Establish performance KPIs, conduct regular reviews, and foster a high-performance culture.
• Identify new business opportunities within residential, commercial, and corporate segments. Build and maintain strong relationships with architects, contractors, developers, and key decision-makers.
• Strengthen relationships with high-value clients to ensure repeat business and long-term partnerships. Negotiate contracts and pricing agreements to maximize profitability while maintaining competitiveness.
• Conduct market research to identify emerging trends, pricing benchmarks, and competitor strategies. Provide strategic insights to support product positioning and expansion initiatives.
• Work closely with project, production, and design teams to ensure seamless project handovers and client satisfaction. Ensure customer expectations are met in terms of quality, timelines, and cost.
• Prepare and manage the departmental sales budget to optimize cost efficiency and ROI. Provide regular performance reports and strategic updates to senior management.

Requirements & Qualifications

• Bachelor's Degree in Business, Marketing, or related field
• Minimum 7+ years' experience in Sales & Team Management
• Proven experience in wood products, interior design, fit-outs, or related industry (Mandatory)
• Strong leadership, negotiation, and business development skills
• Excellent communication and stakeholder management capability

• Develop and implement comprehensive sales strategies aligned with company growth objectives. Drive aggressive but sustainable revenue targets across projects and product lines.
• Oversee the full sales pipeline from lead generation to project closure, ensuring accurate forecasting and consistent deal conversion. Monitor sales performance metrics and implement corrective actions where necessary.
• Lead, mentor, and manage the sales team to achieve individual and departmental targets. Establish performance KPIs, conduct regular reviews, and foster a high-performance culture.
• Identify new business opportunities within residential, commercial, and corporate segments. Build and maintain strong relationships with architects, contractors, developers, and key decision-makers.
• Strengthen relationships with high-value clients to ensure repeat business and long-term partnerships. Negotiate contracts and pricing agreements to maximize profitability while maintaining competitiveness.
• Conduct market research to identify emerging trends, pricing benchmarks, and competitor strategies. Provide strategic insights to support product positioning and expansion initiatives.
• Work closely with project, production, and design teams to ensure seamless project handovers and client satisfaction. Ensure customer expectations are met in terms of quality, timelines, and cost.
• Prepare and manage the departmental sales budget to optimize cost efficiency and ROI. Provide regular performance reports and strategic updates to senior management.

• Strong leadership
• Negotiation
• Business development skills
• Excellent communication
• Stakeholder management capability

• Bachelor's Degree in Business, Marketing, or related field
• Minimum 7+ years' experience in Sales & Team Management
• Proven experience in wood products, interior design, fit-outs, or related industry (Mandatory)