Background

Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...

Job Summary

The role holder will be responsible for directing, coordinating and growing the Corporate Business portfolio, by identifying and converting new business opportunities, enhancing customer retention, strengthening intermediary relationships, and driving sustainable revenue growth. The jobholder is responsible for ensuring good practice is followed, costs are controlled and revenue generation is maximized.

Key Responsibilities

• Develop and implement sales, distribution and business development strategies aligned with the company’s overall business objectives, growth plans and budgeted targets, and regularly review their effectiveness.
• Drive new business acquisition, customer retention and portfolio growth through brokers, intermediaries and direct channels, while identifying opportunities for cross-selling, repeat business and leveraging Group synergies.
• Lead, manage and coach the corporate sales team by setting targets, monitoring performance, developing staff capability and ensuring optimal productivity, sales achievement and staff retention.
• Develop, implement and continuously improve sales processes, policies and procedures to enhance operational efficiency, sales effectiveness and compliance with company requirements.
• Build and maintain strong relationships with existing and prospective clients, brokers, intermediaries, competitors and other key stakeholders to strengthen the company’s market position and corporate image.
• Manage and monitor the sales pipeline, business leads and market opportunities, using market research, customer insights and business intelligence to identify growth opportunities and drive conversion of leads into sales.
• Take ownership of the corporate business’s performance and profitability by monitoring revenue, productivity, retention, costs and performance against approved targets and budgets.
• Lead the annual sales budgeting and planning process, ensuring that sales initiatives, resource allocation and business development activities support sustainable business growth.
• Prepare and provide timely, accurate and informative reports and business insights to Senior Management, advising on key business development issues and opportunities.

Qualifications

• Bachelor’s degree in Insurance, Marketing or other business-related discipline.
• Diploma in Insurance (ACII or AIIK).
• Member of CII or IIK.

Experience

• 10 years’ experience in the insurance industry, 5 of which should be in senior management.

Competencies

• Strategic and Commercial Acumen.
• Insurance and Financial Expertise.
• Business Analytics and Decision-Making.
• Leadership and People Management.
• Innovation and Digital Agility.
• Communication, Influence and Stakeholder Management.
• Planning, Execution and Results Orientation.
• Adaptability and Change Leadership.
• Integrity and Professionalism.
• Technology and Digital Proficiency.

• Develop and implement sales, distribution and business development strategies aligned with the company’s overall business objectives, growth plans and budgeted targets, and regularly review their effectiveness.
• Drive new business acquisition, customer retention and portfolio growth through brokers, intermediaries and direct channels, while identifying opportunities for cross-selling, repeat business and leveraging Group synergies.
• Lead, manage and coach the corporate sales team by setting targets, monitoring performance, developing staff capability and ensuring optimal productivity, sales achievement and staff retention.
• Develop, implement and continuously improve sales processes, policies and procedures to enhance operational efficiency, sales effectiveness and compliance with company requirements.
• Build and maintain strong relationships with existing and prospective clients, brokers, intermediaries, competitors and other key stakeholders to strengthen the company’s market position and corporate image.
• Manage and monitor the sales pipeline, business leads and market opportunities, using market research, customer insights and business intelligence to identify growth opportunities and drive conversion of leads into sales.
• Take ownership of the corporate business’s performance and profitability by monitoring revenue, productivity, retention, costs and performance against approved targets and budgets.
• Lead the annual sales budgeting and planning process, ensuring that sales initiatives, resource allocation and business development activities support sustainable business growth.
• Prepare and provide timely, accurate and informative reports and business insights to Senior Management, advising on key business development issues and opportunities.

• Strategic and Commercial Acumen.
• Insurance and Financial Expertise.
• Business Analytics and Decision-Making.
• Leadership and People Management.
• Innovation and Digital Agility.
• Communication, Influence and Stakeholder Management.
• Planning, Execution and Results Orientation.
• Adaptability and Change Leadership.
• Integrity and Professionalism.
• Technology and Digital Proficiency.

• Bachelor’s degree in Insurance, Marketing or other business-related discipline.
• Diploma in Insurance (ACII or AIIK).
• Member of CII or IIK.