The Head of Brand and Marketing will be responsible for the overall oversight of the brand and marketing function of all Superior Homes Entities. The role ensures a consistent brand presence across all channels while aligning marketing initiatives with business objectives and measurable outcomes.

Responsibilities:

• Design, facilitate and implement the overall corporate strategic marketing plan
• Manage and co-ordinate all marketing, advertising, PR, promotional activities in liaison with all other relevant stakeholders
• Liaise with media, advertising and PR agencies
• Responsible for the Company’s website, including content development and continuous updating of the website
• Co-ordinate the design and implementation of all market research programs and monitor the implementation of the recommendations
• Co-ordinate and support development of a wide range of innovative products
• Support and facilitate development and implementation of strategic market plans for the various business entities
• Source for suitable OOH locations and ensure the assets are well maintained
• Develop and administer marketing databases on the industry/competition
• Develop promotion materials to assist in marketing activities of the various projects
• Determine and manage marketing budgets
• Be the steward that supports the brand promise, vision, position, architecture and achieve the business goals to deliver a strong Superior Homes brand and grow brand equity.
• Responsible for event management and corporate sponsorship activities including corporate brand advertising, sponsorships and all CSR activities.
• Responsible for the development of a well-structured CSR program that supports our vision, mission and values.
• Work closely with Brand Strategy & Advertising agencies and PR consultants to ensure that the brand internalization and re-branding project is effectively executed and the goals and objectives of the exercise are achieved within reasonable time frames.
• Co-ordinate the implementation of the recommendations arising from the brand strategy and positioning research.
• Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market.
• Ensure that the Superior Homes brand name, logo, colour and symbol are correctly displayed on all stationery and corporate communication materials and that all offices & sites are appropriately branded.
• Develop a brand positioning that differentiates Superior Homes from its competitors and provides value proposition and excellent relationship with our customers.
• Maintain excellent relations with media houses and ensure adequate corporate visibility and coverage of all events sponsored by Superior Homes.
• Maintain a strong relationship with the external stakeholders, government agencies and regulatory bodies
• Prepare media briefings, speeches, reports and other communication for corporate management and directors
• Design and implement both external and internal communication strategy.
• Management of social media

Requirements:

• Have more than 10 years of experience in a similar role
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; a Master’s degree is an added advantage.
• Proven track record in developing and executing successful marketing and brand strategies
• Strong knowledge of digital marketing, market research, and consumer insights.
• Excellent leadership, communication, and stakeholder management skills.
• Strategic thinking with strong commercial acumen and results-oriented mindset.
• Experience managing budgets, agencies, and high-performing teams.

• Design, facilitate and implement the overall corporate strategic marketing plan
• Manage and co-ordinate all marketing, advertising, PR, promotional activities in liaison with all other relevant stakeholders
• Liaise with media, advertising and PR agencies
• Responsible for the Company’s website, including content development and continuous updating of the website
• Co-ordinate the design and implementation of all market research programs and monitor the implementation of the recommendations
• Co-ordinate and support development of a wide range of innovative products
• Support and facilitate development and implementation of strategic market plans for the various business entities
• Source for suitable OOH locations and ensure the assets are well maintained
• Develop and administer marketing databases on the industry/competition
• Develop promotion materials to assist in marketing activities of the various projects
• Determine and manage marketing budgets
• Be the steward that supports the brand promise, vision, position, architecture and achieve the business goals to deliver a strong Superior Homes brand and grow brand equity.
• Responsible for event management and corporate sponsorship activities including corporate brand advertising, sponsorships and all CSR activities.
• Responsible for the development of a well-structured CSR program that supports our vision, mission and values.
• Work closely with Brand Strategy & Advertising agencies and PR consultants to ensure that the brand internalization and re-branding project is effectively executed and the goals and objectives of the exercise are achieved within reasonable time frames.
• Co-ordinate the implementation of the recommendations arising from the brand strategy and positioning research.
• Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market.
• Ensure that the Superior Homes brand name, logo, colour and symbol are correctly displayed on all stationery and corporate communication materials and that all offices & sites are appropriately branded.
• Develop a brand positioning that differentiates Superior Homes from its competitors and provides value proposition and excellent relationship with our customers.
• Maintain excellent relations with media houses and ensure adequate corporate visibility and coverage of all events sponsored by Superior Homes.
• Maintain a strong relationship with the external stakeholders, government agencies and regulatory bodies
• Prepare media briefings, speeches, reports and other communication for corporate management and directors
• Design and implement both external and internal communication strategy.
• Management of social media

• Digital marketing
• Market research
• Consumer insights
• Leadership
• Communication
• Stakeholder management
• Strategic thinking
• Commercial acumen
• Results-oriented mindset
• Budget management
• Agency management
• Team management

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Master’s degree is an added advantage
• Proven track record in developing and executing successful marketing and brand strategies