Platcorp is a Group of impact investment companies, primarily comprised of non-bank lending businesses. Platcorp operates in Kenya, Uganda, Tanzania, Zambia and The Caribbean. With a strong focus on fintech solutions, and a deliberate emphasis on sustainability, the group provides a variety of microfinance products, and related services - from business and MSME financing to tailored insurance offerings.

About the job

The Head of Marketing is responsible for developing and implementing integrated marketing strategies that strengthen the organisation's brands, enhance visibility, drive market share, engage customers and commercial audiences, and support organisational objectives.

The role provides strategic leadership in brand management, digital marketing, customer and market communications, media relations for brand and product, content development, campaigns, and customer engagement.

Responsibilities

Marketing Strategy and Planning

Leads the marketing strategy for the subsidiary brands and is accountable for its alignment to Group business goals. Responsible for ensuring the Group’s vision is translated into actionable marketing plans across brands, products and regions, informed by sound insight into market trends, growth opportunities and the competitive landscape, and measured against clear marketing goals and KPIs.

Brand Management

Custodian of the brand portfolio, accountable for defining a clearly differentiated position for each brand and for ensuring that product-led campaigns and subsidiary execution reinforce those positions. Responsible for the consistent communication of brand positions across all brands, businesses and end markets, and for protecting the organisation’s brand reputation in customer- and market-facing contexts by ensuring marketing communications are accurate, professional and consistent.

Digital Marketing and Communications

Directs the central digital communications strategy for the subsidiaries and is accountable for ensuring that subsidiary digital content is on brand and aligned to the corporate marketing strategy. Responsible for the continuous improvement of digital performance through analytics and audience insight, and for keeping the organisation’s digital approach current with emerging tools, platforms and communication trends.

Brand and Product Media Relations

Accountable for the organisation’s media relations on brand and product matters, including its relationships with journalists, media organisations, influencers and other commercial partners. Responsible for media engagement around product launches, brand campaigns and marketing events, the quality of brand and product media materials, the handling of related media inquiries in collaboration with internal stakeholders, and reporting on brand visibility and market perception.

Content Development

Accountable for the quality, accuracy and consistency of customer-facing marketing content across the Group, including publications, case studies, newsletters, video and other marketing materials. Holds approval authority for subsidiary marketing communications, ensuring they are clear, accurate and consistent in tone.

Team Leadership and Agency Management

Responsible for leading, coaching and developing the marketing team, setting clear performance objectives and ensuring delivery against agreed targets. Accountable for the organisation’s relationships with external agencies, consultants, designers, media partners and other service providers, ensuring they deliver quality outputs on time and within budget.

Budget, Performance Management and Reporting

Manages the central marketing budget and is accountable for the effective use of marketing resources, while providing guidance on subsidiary marketing budgets and plans. Responsible for the marketing performance framework, including KPIs, reporting tools and return-on-investment measurement, and for ensuring that analytics, research and customer feedback are used to continually improve marketing effectiveness.

Qualifications & Experience

Bachelor's degree in Marketing, Business, or a related field preferred.

12–15+ years of marketing experience, with at least 5+ years in senior leadership roles.

Proven track record managing multiple brands, regions, or business units and working in a matrix organisation.

Experience in both traditional and digital marketing environments. With a high priority on digital strategy and execution.

• Leads the marketing strategy for the subsidiary brands and is accountable for its alignment to Group business goals. Responsible for ensuring the Group’s vision is translated into actionable marketing plans across brands, products and regions, informed by sound insight into market trends, growth opportunities and the competitive landscape, and measured against clear marketing goals and KPIs.
• Custodian of the brand portfolio, accountable for defining a clearly differentiated position for each brand and for ensuring that product-led campaigns and subsidiary execution reinforce those positions. Responsible for the consistent communication of brand positions across all brands, businesses and end markets, and for protecting the organisation’s brand reputation in customer- and market-facing contexts by ensuring marketing communications are accurate, professional and consistent.
• Directs the central digital communications strategy for the subsidiaries and is accountable for ensuring that subsidiary digital content is on brand and aligned to the corporate marketing strategy. Responsible for the continuous improvement of digital performance through analytics and audience insight, and for keeping the organisation’s digital approach current with emerging tools, platforms and communication trends.
• Accountable for the organisation’s media relations on brand and product matters, including its relationships with journalists, media organisations, influencers and other commercial partners. Responsible for media engagement around product launches, brand campaigns and marketing events, the quality of brand and product media materials, the handling of related media inquiries in collaboration with internal stakeholders, and reporting on brand visibility and market perception.
• Accountable for the quality, accuracy and consistency of customer-facing marketing content across the Group, including publications, case studies, newsletters, video and other marketing materials. Holds approval authority for subsidiary marketing communications, ensuring they are clear, accurate and consistent in tone.
• Responsible for leading, coaching and developing the marketing team, setting clear performance objectives and ensuring delivery against agreed targets. Accountable for the organisation’s relationships with external agencies, consultants, designers, media partners and other service providers, ensuring they deliver quality outputs on time and within budget.
• Manages the central marketing budget and is accountable for the effective use of marketing resources, while providing guidance on subsidiary marketing budgets and plans. Responsible for the marketing performance framework, including KPIs, reporting tools and return-on-investment measurement, and for ensuring that analytics, research and customer feedback are used to continually improve marketing effectiveness.

• Marketing strategy and planning
• Brand management and brand positioning
• Digital marketing and communications
• Media relations
• Content development
• Team leadership and coaching
• Agency and supplier management
• Budget management
• Performance management and KPI reporting
• Analytics, research and customer feedback
• Return-on-investment measurement
• Traditional and digital marketing

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven track record managing multiple brands, regions, or business units and working in a matrix organisation.
• Experience in both traditional and digital marketing environments. With a high priority on digital strategy and execution.