Background

Pwani Oil is hiring a Head of Marketing to lead marketing strategy, strengthen brands, drive campaigns, analyze market trends, and grow market share.

Key Responsibilities

• Develop and execute marketing strategies across traditional trade, modern trade and export markets.
• Drive market research, consumer insights and competitive intelligence to identify growth opportunities.
• Lead product launches, branding and promotional campaigns, including the launch of Pwani’s new cosmetics line.
• Build strong relationships with customers, distributors, partners, media and other key stakeholders.
• Lead digital marketing, media buying and integrated communications to maximise brand visibility and ROI.
• Manage the marketing budget and use data-driven insights to optimise campaign performance.
• Partner with Sales, R&D, Operations and other functions to align marketing with business objectives.
• Lead, mentor and develop a high-performing marketing team.
• Represent the company externally and strengthen its brand reputation through effective corporate communications.

Qualifications

• Bachelor’s degree in Marketing, Business or a related field (Master’s degree preferred).
• Membership with the MSK.
• 15 years’ experience in senior commercial leadership within the FMCG or related industry, with exposure to traditional markets, modern trade, export and marketing.
• Brand growth and market share growth.
• Proven marketing leadership experience within the consumer goods industry.

• Develop and execute marketing strategies across traditional trade, modern trade and export markets.
• Drive market research, consumer insights and competitive intelligence to identify growth opportunities.
• Lead product launches, branding and promotional campaigns, including the launch of Pwani’s new cosmetics line.
• Build strong relationships with customers, distributors, partners, media and other key stakeholders.
• Lead digital marketing, media buying and integrated communications to maximise brand visibility and ROI.
• Manage the marketing budget and use data-driven insights to optimise campaign performance.
• Partner with Sales, R&D, Operations and other functions to align marketing with business objectives.
• Lead, mentor and develop a high-performing marketing team.
• Represent the company externally and strengthen its brand reputation through effective corporate communications.

• Marketing strategy development
• Market research
• Consumer insights
• Competitive intelligence
• Product launches
• Branding
• Promotional campaigns
• Digital marketing
• Media buying
• Integrated communications
• Budget management
• Data-driven decision making
• Team leadership
• Corporate communications

• Bachelor’s degree in Marketing, Business or a related field (Master’s degree preferred).
• Membership with the MSK.
• 15 years’ experience in senior commercial leadership within the FMCG or related industry, with exposure to traditional markets, modern trade, export and marketing.
• Brand growth and market share growth.
• Proven marketing leadership experience within the consumer goods industry.