Rose Avenue Consulting Group is a financial management, strategy and consulting firm that combines deep industry knowledge with specialized expertise in corporate finance, strategy and research. Together with our clients and partnering companies we address our client’s most critical issues and challenges. RACG aims to provide a globally consistent set o...

Job Responsibilities

Brand & Marketing Strategy

• Develop and execute the organisation's brand and marketing strategy, ensuring consistency across all channels and business units.
• Oversee marketing campaigns for healthcare and rescue services, driving customer acquisition and brand loyalty.
• Lead digital marketing initiatives, including content strategy, social media, website management, and performance analytics.
• Manage sponsorships, partnerships, and brand activations to enhance visibility and engagement.
• Ensure brand compliance across all internal and external communication materials.

Customer Experience & Engagement

• Define and implement customer experience strategies to improve satisfaction, retention, and Net Promoter Score (NPS).
• Lead the customer service team in tracking, analyzing, and enhancing customer feedback channels.
• Oversee complaint resolution frameworks, ensuring efficient escalation and service recovery.
• Implement customer insights and research to continuously improve service offerings.
• Champion a customer-centric culture within the organisation through training and employee engagement.

ESG, CSR & Corporate Impact Leadership

• Provide leadership and strategic direction for the ESG & CSR Coordinator, ensuring alignment with the organisation's sustainability goals.
• Oversee environmental, social, and governance (ESG) initiatives, including sustainability reporting and regulatory compliance.
• Strengthen community engagement programs, including healthcare outreach and employee volunteerism.
• Integrate ESG principles into brand positioning, marketing, and stakeholder communication.
• Develop partnerships with industry bodies, NGOs, and regulators to enhance corporate impact.

Strategic Communications & Public Relations

• Oversee corporate communications, ensuring clear, consistent, and impactful messaging across all platforms.
• Manage media relations, crisis communication, and public affairs to protect and enhance the organisation's reputation.
• Develop thought leadership initiatives, positioning the organisation as a trusted authority in healthcare and ESG-driven impact.
• Ensure alignment of internal communication strategies with corporate branding and employee engagement objectives.

Leadership & Stakeholder Management

• Lead, mentor, and develop the marketing, brand, and customer experience teams, fostering high performance.
• Collaborate with senior management to align marketing, experience, and ESG strategies with business objectives.
• Engage key stakeholders, including customers, regulators, investors, and the broader healthcare ecosystem, to drive advocacy and partnerships.
• Manage budgets and resource allocation for marketing, branding, and corporate impact initiatives.

Other Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field. A Master’s degree (MBA or equivalent) is preferred.
• Experience: At least 10 years of experience in brand management, marketing, customer experience, or corporate affairs, with at least 5 years in a senior leadership role.
• Strong expertise in digital marketing, customer insights, stakeholder engagement, and strategic communication.
• Proven experience in ESG, CSR, or sustainability initiatives, integrating them into brand and marketing strategies.
• Ability to lead cross-functional teams and collaborate with senior executives to drive impact.
• Strong analytical skills with a track record of data-driven decision-making and ROI-based marketing strategies.

• Develop and execute the organisation's brand and marketing strategy, ensuring consistency across all channels and business units.
• Oversee marketing campaigns for healthcare and rescue services, driving customer acquisition and brand loyalty.
• Lead digital marketing initiatives, including content strategy, social media, website management, and performance analytics.
• Manage sponsorships, partnerships, and brand activations to enhance visibility and engagement.
• Ensure brand compliance across all internal and external communication materials.
• Define and implement customer experience strategies to improve satisfaction, retention, and Net Promoter Score (NPS).
• Lead the customer service team in tracking, analyzing, and enhancing customer feedback channels.
• Oversee complaint resolution frameworks, ensuring efficient escalation and service recovery.
• Implement customer insights and research to continuously improve service offerings.
• Champion a customer-centric culture within the organisation through training and employee engagement.
• Provide leadership and strategic direction for the ESG & CSR Coordinator, ensuring alignment with the organisation's sustainability goals.
• Oversee environmental, social, and governance (ESG) initiatives, including sustainability reporting and regulatory compliance.
• Strengthen community engagement programs, including healthcare outreach and employee volunteerism.
• Integrate ESG principles into brand positioning, marketing, and stakeholder communication.
• Develop partnerships with industry bodies, NGOs, and regulators to enhance corporate impact.
• Oversee corporate communications, ensuring clear, consistent, and impactful messaging across all platforms.
• Manage media relations, crisis communication, and public affairs to protect and enhance the organisation's reputation.
• Develop thought leadership initiatives, positioning the organisation as a trusted authority in healthcare and ESG-driven impact.
• Ensure alignment of internal communication strategies with corporate branding and employee engagement objectives.
• Lead, mentor, and develop the marketing, brand, and customer experience teams, fostering high performance.
• Collaborate with senior management to align marketing, experience, and ESG strategies with business objectives.
• Engage key stakeholders, including customers, regulators, investors, and the broader healthcare ecosystem, to drive advocacy and partnerships.
• Manage budgets and resource allocation for marketing, branding, and corporate impact initiatives.

• Digital marketing
• Customer insights
• Stakeholder engagement
• Strategic communication
• ESG, CSR, or sustainability initiatives
• Data-driven decision-making
• ROI-based marketing strategies

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Master’s degree (MBA or equivalent) is preferred.
• At least 10 years of experience in brand management, marketing, customer experience, or corporate affairs.
• At least 5 years in a senior leadership role.
• Strong expertise in digital marketing, customer insights, stakeholder engagement, and strategic communication.
• Proven experience in ESG, CSR, or sustainability initiatives, integrating them into brand and marketing strategies.
• Ability to lead cross-functional teams and collaborate with senior executives to drive impact.
• Strong analytical skills with a track record of data-driven decision-making and ROI-based marketing strategies.