Head of Marketing
2025-07-07T07:47:24+00:00
Sirdar Group
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_8492/logo/Sirdar%20Group.png
https://sirdar.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Advertising & Marketing
2025-07-18T17:00:00+00:00
Kenya
8
- As Head of Marketing, you will take full ownership of the marketing strategy across a growing, multi-category portfolio – including personal care, skin care, and homecare (e.g. toilet soaps), as well as the exciting launch of new cosmetics and haircare lines.
- You will need to combine sharp strategic thinking with operational excellence, marketing communications mastery, and people leadership. This role requires a roll-up-your-sleeves attitude, strong cross-functional collaboration, and the ability to thrive in a fast-paced, privately-owned business environment.
Key Responsibilities
- Strategic marketing and market development:
- Lead market research, competitive analysis, and customer segmentation.
- Drive growth across traditional, modern, and export channels.
- Align marketing with sales, R&D, and operations.
- Product launch and brand management: Own the brand roadmap from ideation to shelf.
- Marketing communications and digital strategy: Build and amplify a compelling digital presence.
- Customer engagement and external stakeholder management: Cultivate deep connections across the value chain.
- Media buying and monitoring: Ensure cost-effective, high-impact media execution.
- Budget and ROI management: Deliver value and accountability across spend.
- People and talent development: Build and lead a high-performing marketing team.
- Operational risk management: Embed resilience and responsiveness across the function.
What You Bring
- A Bachelor’s degree in marketing, business, or a related field (essential).
- A Master’s degree and membership of the Marketing Society of Kenya (MSK) will be advantageous.
- Proven track record in FMCG marketing with multi-brand portfolios.
- Prior or current relevant experience in privately-owned or family-run businesses is highly valued.
- While global applications are welcome, a strong understanding of business within the Sub-Saharan African region, markets and consumer dynamics is essential.
Skills and Experience Required
- Extensive senior marketing leadership: 15+ years’ progressive experience in senior commercial or marketing leadership roles, ideally within the FMCG sector and involving complex, multi-brand portfolios.
- Deep sector expertise: Minimum of five years’ direct experience in personal care and homecare brands within a manufacturing environment.
- Proven marketing communication expertise: A strong track record in ATL (Above the Line), BTL (Below the Line), and social media marketing with an emphasis on targeted campaign development and execution.
- Product innovation and brand management: Demonstrated success in launching new products and managing brands across haircare, homecare, and personal care categories.
- Strategic, data-driven mindset: A results-oriented approach to marketing, with expertise in digital, performance, and growth marketing, budget control, as well as ROI tracking.
- Leadership and team development: Proven ability to inspire and lead high-performing marketing teams, while fostering innovation, collaboration, and accountability.
Strategic marketing and market development: Lead market research, competitive analysis, and customer segmentation. Drive growth across traditional, modern, and export channels. Align marketing with sales, R&D, and operations. Product launch and brand management: Own the brand roadmap from ideation to shelf. Marketing communications and digital strategy: Build and amplify a compelling digital presence. Customer engagement and external stakeholder management: Cultivate deep connections across the value chain. Media buying and monitoring: Ensure cost-effective, high-impact media execution. Budget and ROI management: Deliver value and accountability across spend. People and talent development: Build and lead a high-performing marketing team. Operational risk management: Embed resilience and responsiveness across the function.
A Bachelor’s degree in marketing, business, or a related field (essential). A Master’s degree and membership of the Marketing Society of Kenya (MSK) will be advantageous. Proven track record in FMCG marketing with multi-brand portfolios. Prior or current relevant experience in privately-owned or family-run businesses is highly valued. While global applications are welcome, a strong understanding of business within the Sub-Saharan African region, markets and consumer dynamics is essential. Skills and Experience Required Extensive senior marketing leadership: 15+ years’ progressive experience in senior commercial or marketing leadership roles, ideally within the FMCG sector and involving complex, multi-brand portfolios. Deep sector expertise: Minimum of five years’ direct experience in personal care and homecare brands within a manufacturing environment. Proven marketing communication expertise: A strong track record in ATL (Above the Line), BTL (Below the Line), and social media marketing with an emphasis on targeted campaign development and execution. Product innovation and brand management: Demonstrated success in launching new products and managing brands across haircare, homecare, and personal care categories. Strategic, data-driven mindset: A results-oriented approach to marketing, with expertise in digital, performance, and growth marketing, budget control, as well as ROI tracking. Leadership and team development: Proven ability to inspire and lead high-performing marketing teams, while fostering innovation, collaboration, and accountability.
JOB-686b7b8cde8cc
Vacancy title:
Head of Marketing
[Type: FULL_TIME, Industry: Consulting, Category: Advertising & Marketing]
Jobs at:
Sirdar Group
Deadline of this Job:
Friday, July 18 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Monday, July 7 2025, Base Salary: Not Disclosed
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JOB DETAILS:
- As Head of Marketing, you will take full ownership of the marketing strategy across a growing, multi-category portfolio – including personal care, skin care, and homecare (e.g. toilet soaps), as well as the exciting launch of new cosmetics and haircare lines.
- You will need to combine sharp strategic thinking with operational excellence, marketing communications mastery, and people leadership. This role requires a roll-up-your-sleeves attitude, strong cross-functional collaboration, and the ability to thrive in a fast-paced, privately-owned business environment.
Key Responsibilities
- Strategic marketing and market development:
- Lead market research, competitive analysis, and customer segmentation.
- Drive growth across traditional, modern, and export channels.
- Align marketing with sales, R&D, and operations.
- Product launch and brand management: Own the brand roadmap from ideation to shelf.
- Marketing communications and digital strategy: Build and amplify a compelling digital presence.
- Customer engagement and external stakeholder management: Cultivate deep connections across the value chain.
- Media buying and monitoring: Ensure cost-effective, high-impact media execution.
- Budget and ROI management: Deliver value and accountability across spend.
- People and talent development: Build and lead a high-performing marketing team.
- Operational risk management: Embed resilience and responsiveness across the function.
What You Bring
- A Bachelor’s degree in marketing, business, or a related field (essential).
- A Master’s degree and membership of the Marketing Society of Kenya (MSK) will be advantageous.
- Proven track record in FMCG marketing with multi-brand portfolios.
- Prior or current relevant experience in privately-owned or family-run businesses is highly valued.
- While global applications are welcome, a strong understanding of business within the Sub-Saharan African region, markets and consumer dynamics is essential.
Skills and Experience Required
- Extensive senior marketing leadership: 15+ years’ progressive experience in senior commercial or marketing leadership roles, ideally within the FMCG sector and involving complex, multi-brand portfolios.
- Deep sector expertise: Minimum of five years’ direct experience in personal care and homecare brands within a manufacturing environment.
- Proven marketing communication expertise: A strong track record in ATL (Above the Line), BTL (Below the Line), and social media marketing with an emphasis on targeted campaign development and execution.
- Product innovation and brand management: Demonstrated success in launching new products and managing brands across haircare, homecare, and personal care categories.
- Strategic, data-driven mindset: A results-oriented approach to marketing, with expertise in digital, performance, and growth marketing, budget control, as well as ROI tracking.
- Leadership and team development: Proven ability to inspire and lead high-performing marketing teams, while fostering innovation, collaboration, and accountability.
Work Hours: 8
Experience in Months: 180
Level of Education: bachelor degree
Job application procedure
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