Inbound Marketer
2026-02-06T07:58:21+00:00
Pavago
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_9870/logo/download%20(6).png
https://www.pavago.co/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Marketing, Management
2026-02-17T17:00:00+00:00
8
What You’ll Be Responsible For
Content Creation & Optimization
- Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
- Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
- Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
- Develop landing pages and conversion-focused copy that turns traffic into qualified leads
Inbound Marketing Execution (Beyond SEO)
Execute inbound campaigns across multiple channels, including:
- SEO & content marketing
- Lead magnets (guides, checklists, playbooks, resources)
- Social media content that supports inbound distribution
- Website and landing page experiences
- Understand how content, distribution, and conversion work together in a full inbound funnel
Lead Magnets & Conversion Assets
- Plan and build lead magnets that solve real user problems and capture demand
- Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
- Collaborate with marketing and design teams to improve conversion rates
Research & Strategy
- Conduct deep research on industries, competitors, and audience pain points
- Identify content gaps and opportunities across the inbound funnel
- Translate insights into strong content angles and inbound campaigns
- Stay up to date with SEO, inbound, AI-search, and content distribution trends
Analytics & Performance
Monitor and evaluate content and inbound performance using:
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- SEMrush, Ahrefs, AIO
- Optimize content based on performance, engagement, and conversion data
- Make decisions rooted in outcomes, not just traffic
What We’re Looking For
Must-Haves
- Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
- Strong understanding of SEO, search intent, and inbound funnels
- Ability to create content that drives value, not fluff
- Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
- Excellent written English with strong storytelling and persuasion skills
- Portfolio showing results-driven inbound or content work
- Understanding of how AI is changing content discovery and search
- Familiarity with social media as a content distribution channel
Content Creation & Optimization
Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
Develop landing pages and conversion-focused copy that turns traffic into qualified leads
Inbound Marketing Execution (Beyond SEO)
Execute inbound campaigns across multiple channels, including:
SEO & content marketing
Lead magnets (guides, checklists, playbooks, resources)
Social media content that supports inbound distribution
Website and landing page experiences
Understand how content, distribution, and conversion work together in a full inbound funnel
Lead Magnets & Conversion Assets
Plan and build lead magnets that solve real user problems and capture demand
Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
Collaborate with marketing and design teams to improve conversion rates
Research & Strategy
Conduct deep research on industries, competitors, and audience pain points
Identify content gaps and opportunities across the inbound funnel
Translate insights into strong content angles and inbound campaigns
Stay up to date with SEO, inbound, AI-search, and content distribution trends
Analytics & Performance
Monitor and evaluate content and inbound performance using:
Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush, Ahrefs, AIO
Optimize content based on performance, engagement, and conversion data
Make decisions rooted in outcomes, not just traffic
Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
Strong understanding of SEO, search intent, and inbound funnels
Ability to create content that drives value, not fluff
Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
Excellent written English with strong storytelling and persuasion skills
Portfolio showing results-driven inbound or content work
Understanding of how AI is changing content discovery and search
Familiarity with social media as a content distribution channel
JOB-69859f1d53aa9
Vacancy title:
Inbound Marketer
[Type: FULL_TIME, Industry: Consulting, Category: Marketing, Management]
Jobs at:
Pavago
Deadline of this Job:
Tuesday, February 17 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Friday, February 6 2026, Base Salary: Not Disclosed
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JOB DETAILS:
What You’ll Be Responsible For
Content Creation & Optimization
- Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
- Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
- Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
- Develop landing pages and conversion-focused copy that turns traffic into qualified leads
Inbound Marketing Execution (Beyond SEO)
Execute inbound campaigns across multiple channels, including:
- SEO & content marketing
- Lead magnets (guides, checklists, playbooks, resources)
- Social media content that supports inbound distribution
- Website and landing page experiences
- Understand how content, distribution, and conversion work together in a full inbound funnel
Lead Magnets & Conversion Assets
- Plan and build lead magnets that solve real user problems and capture demand
- Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
- Collaborate with marketing and design teams to improve conversion rates
Research & Strategy
- Conduct deep research on industries, competitors, and audience pain points
- Identify content gaps and opportunities across the inbound funnel
- Translate insights into strong content angles and inbound campaigns
- Stay up to date with SEO, inbound, AI-search, and content distribution trends
Analytics & Performance
Monitor and evaluate content and inbound performance using:
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- SEMrush, Ahrefs, AIO
- Optimize content based on performance, engagement, and conversion data
- Make decisions rooted in outcomes, not just traffic
What We’re Looking For
Must-Haves
- Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
- Strong understanding of SEO, search intent, and inbound funnels
- Ability to create content that drives value, not fluff
- Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
- Excellent written English with strong storytelling and persuasion skills
- Portfolio showing results-driven inbound or content work
- Understanding of how AI is changing content discovery and search
- Familiarity with social media as a content distribution channel
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
Are You Interested? Click Here To Apply
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