Background information about the job or company (e.g., role context, company overview)

Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. The group offers a wide range of financial products and services in Insurance, Asset management, Ban...

Responsibilities or duties

Job Purpose

The Instructional Designer will drive the digitization of learning content across all lines of business within the School of Sales Excellence. The role involves reviewing, redesigning, and converting existing instructor-led training materials into high-quality, engaging, interactive, and LMS-ready digital content. The successful candidate will ensure standardization of learning materials, strengthen learning effectiveness, and support the delivery of a modern, scalable, and impactful learning experience on the Britam Learning Management System.

Key Responsibilities

Content Review, Analysis & Structuring

• Conduct a comprehensive audit of existing learning materials (PowerPoints, Word documents, PDFs, manuals, facilitator guides, etc.).
• Assess content quality, accuracy, relevance, and readiness for digital transformation.
• Reorganize materials into structured learning paths and modules aligned with target audiences, roles, and competencies (e.g., Financial Advisors, Unit Managers, Branch Managers).
• Identify content gaps, redundancies, and opportunities for improvement.

Instructional Design, Transformation & Digitization

• Redesign instructor-led training into engaging eLearning experiences suitable for self-paced, blended, and mobile learning.
• Apply recognized instructional design frameworks (e.g., ADDIE, SAM, Bloom’s Taxonomy, Kirkpatrick evaluation model) to improve learning effectiveness and retention.
• Develop detailed learning blueprints—including storyboards, scripts, narratives, flowcharts, and interaction logic—to guide digital content creation.
• Integrate multimedia elements such as simulations, branching scenarios, voiceovers, graphics, animations, assessments, and interactive activities.

LMS-Ready Content Development & Packaging

• Develop and package content in SCORM, xAPI, or other LMS-compliant formats.
• Collaborate closely with the LMS Administrator to test, upload, configure, and troubleshoot modules within the Britam LMS.
• Ensure optimized user experience across devices—desktop, tablet, and mobile.
• Maintain version control and documentation for all uploaded learning assets.

Quality Assurance, Standardization & Brand Alignment

• Develop and implement quality assurance standards for all learning materials.
• Ensure consistency in formatting, branding, tone, visual identity, assessments, and instructional methodology.
• Conduct usability testing (UX) and accessibility checks to ensure inclusive learning.
• Perform periodic quality audits and recommend improvements for content refresh.

Collaboration, Validation & Stakeholder Engagement

• Engage and collaborate with Subject Matter Experts (SMEs) across all business units to validate content accuracy and relevance.
• Partner with L&D trainers, HR teams, and business leaders to ensure learning objectives meet performance needs.
• Facilitate feedback loops during content design, pilot testing, and deployment phases.
• Provide guidance to the L&D team on content digitization best practices.

Continuous Improvement & Innovation

• Proactively recommend enhancements to learning content to boost engagement and learner performance.
• Introduce modern learning strategies—microlearning, scenario-based learning, gamification, video learning, etc.
• Contribute to the creation of content development playbooks, templates, and standard operating procedures (SOPs).
• Stay updated on emerging learning technologies and apply relevant innovations to the Britam context.

Qualifications or requirements (e.g., education, skills)

Knowledge, experience and qualifications required

Qualifications & Experience

• Bachelor’s degree in Instructional Design, Education, Communication, Learning Technologies, or a related discipline.
• Certification or proven specialization in eLearning development, instructional design, or digital learning tools.
• 3–5 years of hands-on experience in instructional design, preferably within corporate learning or the financial/insurance sector.
• Proficiency with eLearning authoring tools (Articulate Storyline, Articulate Rise, Adobe Captivate, Camtasia, Vyond, or equivalent).
• Experience creating SCORM/xAPI packages and integrating content with LMS platforms (Moodle, SAP SuccessFactors, TalentLMS, etc.).
• Strong grounding in adult learning theory, blended learning approaches, microlearning design, and mobile-first learning principles.
• Excellent visual design capability with strong attention to layout, aesthetics, and learner experience.
• Strong project management skills with the ability to meet deadlines, prioritize tasks, and manage multiple projects.
• Excellent writing, communication, stakeholder management, and collaboration skills.
• Added advantage: graphic design, illustration, video editing, animation, or multimedia development skills.

• Conduct a comprehensive audit of existing learning materials (PowerPoints, Word documents, PDFs, manuals, facilitator guides, etc.).
• Assess content quality, accuracy, relevance, and readiness for digital transformation.
• Reorganize materials into structured learning paths and modules aligned with target audiences, roles, and competencies (e.g., Financial Advisors, Unit Managers, Branch Managers).
• Identify content gaps, redundancies, and opportunities for improvement.
• Redesign instructor-led training into engaging eLearning experiences suitable for self-paced, blended, and mobile learning.
• Apply recognized instructional design frameworks (e.g., ADDIE, SAM, Bloom’s Taxonomy, Kirkpatrick evaluation model) to improve learning effectiveness and retention.
• Develop detailed learning blueprints—including storyboards, scripts, narratives, flowcharts, and interaction logic—to guide digital content creation.
• Integrate multimedia elements such as simulations, branching scenarios, voiceovers, graphics, animations, assessments, and interactive activities.
• Develop and package content in SCORM, xAPI, or other LMS-compliant formats.
• Collaborate closely with the LMS Administrator to test, upload, configure, and troubleshoot modules within the Britam LMS.
• Ensure optimized user experience across devices—desktop, tablet, and mobile.
• Maintain version control and documentation for all uploaded learning assets.
• Develop and implement quality assurance standards for all learning materials.
• Ensure consistency in formatting, branding, tone, visual identity, assessments, and instructional methodology.
• Conduct usability testing (UX) and accessibility checks to ensure inclusive learning.
• Perform periodic quality audits and recommend improvements for content refresh.
• Engage and collaborate with Subject Matter Experts (SMEs) across all business units to validate content accuracy and relevance.
• Partner with L&D trainers, HR teams, and business leaders to ensure learning objectives meet performance needs.
• Facilitate feedback loops during content design, pilot testing, and deployment phases.
• Provide guidance to the L&D team on content digitization best practices.
• Proactively recommend enhancements to learning content to boost engagement and learner performance.
• Introduce modern learning strategies—microlearning, scenario-based learning, gamification, video learning, etc.
• Contribute to the creation of content development playbooks, templates, and standard operating procedures (SOPs).
• Stay updated on emerging learning technologies and apply relevant innovations to the Britam context.

• Proficiency with eLearning authoring tools (Articulate Storyline, Articulate Rise, Adobe Captivate, Camtasia, Vyond, or equivalent).
• Experience creating SCORM/xAPI packages and integrating content with LMS platforms (Moodle, SAP SuccessFactors, TalentLMS, etc.).
• Strong grounding in adult learning theory, blended learning approaches, microlearning design, and mobile-first learning principles.
• Excellent visual design capability with strong attention to layout, aesthetics, and learner experience.
• Strong project management skills with the ability to meet deadlines, prioritize tasks, and manage multiple projects.
• Excellent writing, communication, stakeholder management, and collaboration skills.
• Graphic design, illustration, video editing, animation, or multimedia development skills (added advantage).

• Bachelor’s degree in Instructional Design, Education, Communication, Learning Technologies, or a related discipline.
• Certification or proven specialization in eLearning development, instructional design, or digital learning tools.