Background

This professional combines strong project management capabilities, data-driven thinking, and exceptional storytelling skills to support organisational culture, leadership communication, and brand visibility

Key Duties and Responsibilities

• Execute internal marketing strategies and multi-channel campaigns (digital, print, events, activations) to drive engagement and brand consistency.
• Translate leadership’s vision into actionable marketing programs, ensuring timely delivery of high-quality marketing assets and content.
• Manage internal brand identity and guidelines, ensuring consistent tone, visuals, and messaging across all communication materials.
• Develop and oversee content creation for newsletters, intranet, executive communication, reports, videos, presentations, and other internal collateral.
• Lead digital and internal communication channels, track engagement analytics, and optimise campaigns based on performance insights.
• Drive employee engagement and corporate communication initiatives in partnership with HR and support employer branding efforts.
• Plan and execute marketing for corporate events, including town halls, leadership summits, team-building activities, and internal activations.
• Conduct internal research and analyse campaign performance, providing regular reports (weekly, monthly, quarterly) with insights and improvement recommendations.
• Manage marketing resources and budget, including procurement of branded materials and ensuring cost-effective execution of projects.
• Collaborate with business units and mentor junior team members, ensuring seamless cross-functional alignment and leadership support when required

Requirements

Experience & Competencies

• 4–6 years in marketing, branding, internal communications, or employer branding roles.
• Strong background in multi-channel campaign execution, content creation, and project management.
• Proficiency in digital marketing tools, intranet systems, email marketing and CRM platforms.
• Skilled in stakeholder management, creative direction, and cross-functional collaboration.
• Data-driven, analytical, and able to optimise marketing outreach based on insights.
• Excellent communication, storytelling, and organisational skills

Education & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Certifications in Digital Marketing, Internal Communications, or Employer Branding are an added advantage.
• CIM qualification preferred.

• Execute internal marketing strategies and multi-channel campaigns (digital, print, events, activations) to drive engagement and brand consistency.
• Translate leadership’s vision into actionable marketing programs, ensuring timely delivery of high-quality marketing assets and content.
• Manage internal brand identity and guidelines, ensuring consistent tone, visuals, and messaging across all communication materials.
• Develop and oversee content creation for newsletters, intranet, executive communication, reports, videos, presentations, and other internal collateral.
• Lead digital and internal communication channels, track engagement analytics, and optimise campaigns based on performance insights.
• Drive employee engagement and corporate communication initiatives in partnership with HR and support employer branding efforts.
• Plan and execute marketing for corporate events, including town halls, leadership summits, team-building activities, and internal activations.
• Conduct internal research and analyse campaign performance, providing regular reports (weekly, monthly, quarterly) with insights and improvement recommendations.
• Manage marketing resources and budget, including procurement of branded materials and ensuring cost-effective execution of projects.
• Collaborate with business units and mentor junior team members, ensuring seamless cross-functional alignment and leadership support when required

• Strong project management capabilities
• Data-driven thinking
• Exceptional storytelling skills
• Multi-channel campaign execution
• Content creation
• Digital marketing tools proficiency
• Intranet systems proficiency
• Email marketing proficiency
• CRM platforms proficiency
• Stakeholder management
• Creative direction
• Cross-functional collaboration
• Analytical skills
• Communication skills
• Organisational skills

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Certifications in Digital Marketing, Internal Communications, or Employer Branding are an added advantage.
• CIM qualification preferred.