KAPA is a leading manufacturer of edible oils, margarine, baking powder, detergent powder such as toss, laundry and toilet soaps and glycerine.

Objectives

To produce high-quality AI-generated advertising content – video, images, voiceovers and social assets – for our FMCG brands, ensuring output is engaging, commercially effective and on-brand.

Responsibilities or duties

• Create short-form advertising content for social media, including Instagram Reels, TikToks and YouTube Shorts.
• Generate photorealistic and stylised AI videos for FMCG brand adverts.
• Develop product demonstrations and lifestyle scenes.
• Edit AI-generated footage into polished, trend-driven adverts.
• Produce high-quality AI voiceovers with localised Kenyan and regional accents.
• Build and manage a library of consistent brand voices.
• Synchronise audio with video; add music, ambience and sound effects.
• Create product hero images, lifestyle photography and promotional graphics.
• Develop campaign concepts and supporting imagery for digital campaigns.
• Write, refine and test AI prompts to produce consistent, high-quality creative content.
• Build reusable prompt libraries and solve AI generation challenges.
• Stay current with the latest AI capabilities, tools and creative techniques.
• Enhance AI content via upscaling, image enhancement, colour and face correction.
• Add motion graphics, subtitles and perform final video editing.
• Ensure brand consistency across colours, product appearance, logo placement, tone of voice and character.

Qualifications or requirements

• Bachelor’s Degree in digital media, marketing, computer science or a related field.
• Familiarity with AI creative tools (e.g. Veo, ElevenLabs, CapCut, Runway, and Kling) – all not required.
• Ability to learn new AI tools quickly.
• Passion for AI and emerging technology.

Experience needed

• Exposure to FMCG marketing, digital ads, video editing, photography, and copywriting or motion graphics is a plus.
• Creative thinker with strong attention to detail.
• Strong communication and organisational skills.
• Understanding of social media trends and platform algorithms.
• Awareness of brand consistency – colours, tone, logo and character.
• Minimum 3 years of experience.

• Create short-form advertising content for social media, including Instagram Reels, TikToks and YouTube Shorts.
• Generate photorealistic and stylised AI videos for FMCG brand adverts.
• Develop product demonstrations and lifestyle scenes.
• Edit AI-generated footage into polished, trend-driven adverts.
• Produce high-quality AI voiceovers with localised Kenyan and regional accents.
• Build and manage a library of consistent brand voices.
• Synchronise audio with video; add music, ambience and sound effects.
• Create product hero images, lifestyle photography and promotional graphics.
• Develop campaign concepts and supporting imagery for digital campaigns.
• Write, refine and test AI prompts to produce consistent, high-quality creative content.
• Build reusable prompt libraries and solve AI generation challenges.
• Stay current with the latest AI capabilities, tools and creative techniques.
• Enhance AI content via upscaling, image enhancement, colour and face correction.
• Add motion graphics, subtitles and perform final video editing.
• Ensure brand consistency across colours, product appearance, logo placement, tone of voice and character.

• Familiarity with AI creative tools (e.g. Veo, ElevenLabs, CapCut, Runway, and Kling)
• Ability to learn new AI tools quickly
• Passion for AI and emerging technology
• Exposure to FMCG marketing, digital ads, video editing, photography, and copywriting or motion graphics
• Creative thinking
• Strong attention to detail
• Strong communication skills
• Strong organisational skills
• Understanding of social media trends and platform algorithms
• Awareness of brand consistency

• Bachelor’s Degree in digital media, marketing, computer science or a related field.