Junior Copywriter
2026-02-04T08:09:43+00:00
Adaptis Africa
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_7902/logo/Adaptis%20Africa.png
http://www.adaptis.africa/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Advertising & Marketing, Media, Communications & Writing
2026-02-11T17:00:00+00:00
8
The Adaptis Group Africa, a market leader in growth and innovation through key portfolio companies across the continent.
Junior Copywriter
Responsibilities:
Content Creation and Development:
- Write engaging and persuasive copy for various mediums, including digital ads, websites, blogs, email campaigns, and social media.
- Develop creative concepts, taglines, and slogans to enhance branding and campaign messaging.
- Adapt writing style and tone to meet the unique requirements of each client and project.
- Ensure all copy adheres to brand guidelines and maintains a consistent voice.
Campaign Ideation and Strategy:
- Collaborate with the creative and strategy teams to develop impactful campaign ideas.
- Contribute to the ideation process, providing innovative concepts and creative insights.
- Participate in brainstorming sessions to generate fresh ideas for client campaigns and pitches.
- Analyze campaign briefs to understand client objectives, target audiences, and key messages.
Editing and Proofreading:
- Review and edit content to ensure accuracy, clarity, and consistency.
- Proofread materials for grammatical errors, spelling issues, and alignment with brand tone.
- Provide feedback and suggestions to improve the quality and impact of creative outputs.
Research and Insights:
- Conduct in-depth research on client industries, competitors, and audiences to inform content.
- Stay updated on market trends, consumer behaviour, and emerging platforms to create relevant and impactful copy.
- Leverage data insights and analytics to optimize content performance.
Cross-Platform Writing:
- Create optimized content for search engines (SEO), ensuring visibility and engagement.
- Develop scripts for video ads, voice-overs, and animations to enhance multimedia campaigns.
- Write compelling headlines, CTAs, and body copy for PPC ads, landing pages, and newsletters.
Collaboration with Teams:
- Work closely with designers, Videographers, and account managers to align copy with visual and strategic elements.
- Collaborate with clients to gather feedback and refine content based on their needs.
- Act as a brand guardian for assigned clients, ensuring all communications align with their identity.
Campaign Analysis and Reporting:
- Measure and analyze the effectiveness of campaigns and content through engagement metrics.
- Provide detailed reports on content performance and make recommendations for improvement.
- Iterate and optimize copy based on campaign results and audience feedback.
Client Interaction:
- Attend client meetings to present ideas, gather insights, and discuss project briefs.
- Deliver persuasive presentations of creative concepts and campaign strategies.
- Build strong relationships with clients to understand their needs and exceed their expectations.
Cross-Functional Collaboration:
- Collaborate with teams across other Business Units and contribute to projects, initiatives, or tasks that require cross-functional expertise.
- Participate in and deliver on projects or tasks assigned from other Business Units.
Requirements
Educational Competency
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
Relevant Experience
- Minimum of 2 years of experience in copywriting or content creation, preferably in an agency setting.
- Proven track record of creating successful campaigns and high-impact content across multiple platforms.
- Experience in client-facing roles and managing feedback to refine creative outputs.
* Write engaging and persuasive copy for various mediums, including digital ads, websites, blogs, email campaigns, and social media. * Develop creative concepts, taglines, and slogans to enhance branding and campaign messaging. * Adapt writing style and tone to meet the unique requirements of each client and project. * Ensure all copy adheres to brand guidelines and maintains a consistent voice. * Collaborate with the creative and strategy teams to develop impactful campaign ideas. * Contribute to the ideation process, providing innovative concepts and creative insights. * Participate in brainstorming sessions to generate fresh ideas for client campaigns and pitches. * Analyze campaign briefs to understand client objectives, target audiences, and key messages. * Review and edit content to ensure accuracy, clarity, and consistency. * Proofread materials for grammatical errors, spelling issues, and alignment with brand tone. * Provide feedback and suggestions to improve the quality and impact of creative outputs. * Conduct in-depth research on client industries, competitors, and audiences to inform content. * Stay updated on market trends, consumer behaviour, and emerging platforms to create relevant and impactful copy. * Leverage data insights and analytics to optimize content performance. * Create optimized content for search engines (SEO), ensuring visibility and engagement. * Develop scripts for video ads, voice-overs, and animations to enhance multimedia campaigns. * Write compelling headlines, CTAs, and body copy for PPC ads, landing pages, and newsletters. * Work closely with designers, Videographers, and account managers to align copy with visual and strategic elements. * Collaborate with clients to gather feedback and refine content based on their needs. * Act as a brand guardian for assigned clients, ensuring all communications align with their identity. * Measure and analyze the effectiveness of campaigns and content through engagement metrics. * Provide detailed reports on content performance and make recommendations for improvement. * Iterate and optimize copy based on campaign results and audience feedback. * Attend client meetings to present ideas, gather insights, and discuss project briefs. * Deliver persuasive presentations of creative concepts and campaign strategies. * Build strong relationships with clients to understand their needs and exceed their expectations. * Collaborate with teams across other Business Units and contribute to projects, initiatives, or tasks that require cross-functional expertise. * Participate in and deliver on projects or tasks assigned from other Business Units.
* Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
JOB-6982fec7173ad
Vacancy title:
Junior Copywriter
[Type: FULL_TIME, Industry: Consulting, Category: Advertising & Marketing, Media, Communications & Writing]
Jobs at:
Adaptis Africa
Deadline of this Job:
Wednesday, February 11 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Wednesday, February 4 2026, Base Salary: Not Disclosed
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JOB DETAILS:
The Adaptis Group Africa, a market leader in growth and innovation through key portfolio companies across the continent.
Junior Copywriter
Responsibilities:
Content Creation and Development:
- Write engaging and persuasive copy for various mediums, including digital ads, websites, blogs, email campaigns, and social media.
- Develop creative concepts, taglines, and slogans to enhance branding and campaign messaging.
- Adapt writing style and tone to meet the unique requirements of each client and project.
- Ensure all copy adheres to brand guidelines and maintains a consistent voice.
Campaign Ideation and Strategy:
- Collaborate with the creative and strategy teams to develop impactful campaign ideas.
- Contribute to the ideation process, providing innovative concepts and creative insights.
- Participate in brainstorming sessions to generate fresh ideas for client campaigns and pitches.
- Analyze campaign briefs to understand client objectives, target audiences, and key messages.
Editing and Proofreading:
- Review and edit content to ensure accuracy, clarity, and consistency.
- Proofread materials for grammatical errors, spelling issues, and alignment with brand tone.
- Provide feedback and suggestions to improve the quality and impact of creative outputs.
Research and Insights:
- Conduct in-depth research on client industries, competitors, and audiences to inform content.
- Stay updated on market trends, consumer behaviour, and emerging platforms to create relevant and impactful copy.
- Leverage data insights and analytics to optimize content performance.
Cross-Platform Writing:
- Create optimized content for search engines (SEO), ensuring visibility and engagement.
- Develop scripts for video ads, voice-overs, and animations to enhance multimedia campaigns.
- Write compelling headlines, CTAs, and body copy for PPC ads, landing pages, and newsletters.
Collaboration with Teams:
- Work closely with designers, Videographers, and account managers to align copy with visual and strategic elements.
- Collaborate with clients to gather feedback and refine content based on their needs.
- Act as a brand guardian for assigned clients, ensuring all communications align with their identity.
Campaign Analysis and Reporting:
- Measure and analyze the effectiveness of campaigns and content through engagement metrics.
- Provide detailed reports on content performance and make recommendations for improvement.
- Iterate and optimize copy based on campaign results and audience feedback.
Client Interaction:
- Attend client meetings to present ideas, gather insights, and discuss project briefs.
- Deliver persuasive presentations of creative concepts and campaign strategies.
- Build strong relationships with clients to understand their needs and exceed their expectations.
Cross-Functional Collaboration:
- Collaborate with teams across other Business Units and contribute to projects, initiatives, or tasks that require cross-functional expertise.
- Participate in and deliver on projects or tasks assigned from other Business Units.
Requirements
Educational Competency
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
Relevant Experience
- Minimum of 2 years of experience in copywriting or content creation, preferably in an agency setting.
- Proven track record of creating successful campaigns and high-impact content across multiple platforms.
- Experience in client-facing roles and managing feedback to refine creative outputs.
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
Job application procedure
Application Link:Click Here to Apply Now
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