Job summary

The Sales Supervisor will be responsible for driving sales performance through two key areas: managing and collaborating with the distributor to ensure the achievement of sales targets, and independently other assigned customers. This role includes overseeing the distributor’s performance, conducting trade audits, managing merchandisers, and ensuring maximum product visibility.

JOB TITLE:KEY ACCOUNTS SALES SUPERVISOR

NATURE OF JOB: FULL TIME

INDUSTRY: MANUFACTURING (FMCG)

SALARY:KSHS. 100,000-130,000

JOB LOCATION: NAIROBI

DUTIES AND RESPONSIBILITIES

Distributor Management & Performance

• Build and maintain strong working relationships with distributors to drive sales growth.
• Ensure achievement of sales targets across all product categories.
• Monitor distributor adherence to pricing, promotions, and agreed sales strategies.
• Conduct regular performance reviews with distributors to identify gaps and growth opportunities.
• Support distributors in executing business plans, promotions, and route-to-market strategies.

Sales Execution & Market Coverage

• Manage assigned customers independently to ensure consistent sales growth.
• Ensure timely order processing, delivery follow-ups, and stock replenishment.
• Identify new business opportunities within the market to expand customer base.
• Track and analyze sales trends to inform decision-making and strategy adjustments.

Trade Audits & Merchandising

• Conduct regular trade audits to ensure:
  • No stockouts
  • Compliance with pricing and promotions
  • Optimal product placement and shelf visibility
• Supervise and support merchandisers to maintain high standards of in-store execution.
• Ensure merchandising aligns with brand guidelines and promotional campaigns.
• Maximize product visibility across all key outlets and channels.

Team Coordination & Third-Party Management

• Manage and guide merchandisers and third-party teams to achieve performance targets.
• Provide training and coaching to improve execution standards.
• Monitor productivity and efficiency of field teams.

Reporting & Analysis

• Prepare and submit regular sales and performance reports.
• Track distributor and customer performance against set KPIs.
• Provide actionable insights and recommendations for business improvement.
• Evaluate trade activities and promotions to ensure maximum return on investment (ROI).

Collaboration & Market Intelligence

• Work closely with the marketing team to plan and execute targeted campaigns.
• Provide feedback on market trends, competitor activities, and customer preferences.
• Advise the business on emerging opportunities and risks requiring strategic adjustments.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Business Administration, Sales, Marketing, or a related field.
• Minimum of 3 years of experience in sales, with a strong track record of achieving targets
• Proven experience working with distributors.
• Experience in conducting trade audits and working with merchandisers to ensure product visibility and availability
• Strong negotiation, communication and relationship management skills
• Ability to manage multiple tasks and meet deadlines
• Self-driven, with the ability to work independently and as part of a team.
• Proficient in Microsoft Office and Microsoft Excel

• Build and maintain strong working relationships with distributors to drive sales growth.
• Ensure achievement of sales targets across all product categories.
• Monitor distributor adherence to pricing, promotions, and agreed sales strategies.
• Conduct regular performance reviews with distributors to identify gaps and growth opportunities.
• Support distributors in executing business plans, promotions, and route-to-market strategies.
• Manage assigned customers independently to ensure consistent sales growth.
• Ensure timely order processing, delivery follow-ups, and stock replenishment.
• Identify new business opportunities within the market to expand customer base.
• Track and analyze sales trends to inform decision-making and strategy adjustments.
• Conduct regular trade audits to ensure: No stockouts, Compliance with pricing and promotions, Optimal product placement and shelf visibility
• Supervise and support merchandisers to maintain high standards of in-store execution.
• Ensure merchandising aligns with brand guidelines and promotional campaigns.
• Maximize product visibility across all key outlets and channels.
• Manage and guide merchandisers and third-party teams to achieve performance targets.
• Provide training and coaching to improve execution standards.
• Monitor productivity and efficiency of field teams.
• Prepare and submit regular sales and performance reports.
• Track distributor and customer performance against set KPIs.
• Provide actionable insights and recommendations for business improvement.
• Evaluate trade activities and promotions to ensure maximum return on investment (ROI).
• Work closely with the marketing team to plan and execute targeted campaigns.
• Provide feedback on market trends, competitor activities, and customer preferences.
• Advise the business on emerging opportunities and risks requiring strategic adjustments.

• Strong negotiation, communication and relationship management skills
• Ability to manage multiple tasks and meet deadlines
• Self-driven, with the ability to work independently and as part of a team.
• Proficient in Microsoft Office and Microsoft Excel

• Degree in Business Administration, Sales, Marketing, or a related field.
• Minimum of 3 years of experience in sales, with a strong track record of achieving targets
• Proven experience working with distributors.
• Experience in conducting trade audits and working with merchandisers to ensure product visibility and availability