The Lead Generation Officer plays a pivotal role in driving the client acquisition strategy. This position is responsible for identifying, qualifying, and nurturing potential leads to support the company’s growth in service-based markets. The role is ideally suited for a proactive professional who thrives on building pipelines, leveraging research, and engaging prospects to convert opportunities into tangible business outcomes.

Key Responsibilities

Lead Identification & Prospecting

• Research and identify potential clients across target industries and geographies.
• Utilize digital platforms, databases, and networking opportunities to source qualified leads. Reference should also be made to local dailies & publications.
• Maintain a structured lead tracker capturing contact details, engagement status, and conversion potential.

Outreach & Engagement

• Initiate contact with prospects via email, calls, LinkedIn, and other professional channels.
• Use tailored outreach messages aligned with the clients' service offerings.
• Schedule introductory meetings and demos for the Business Development Manager or senior team members.
• Employ data mining tools and platforms for accuracy and volume targets.

Qualification & Pipeline Management

• Assess prospect needs, budget, and decision-making authority to determine lead quality.
• Segment leads into categories (hot, warm, cold) for effective prioritization.
• Ensure accurate and timely updates to CRM systems and lead databases.

Market Intelligence & Research

• Conduct sector-specific research to identify emerging opportunities and trends.
• Track competitor activities and client preferences to refine lead generation strategies.
• Provide insights to the Business Development team to support proposal development and positioning.

Internal Coordination

• Collaborate with marketing to align campaigns with lead generation objectives.
• Work closely with operations and service delivery teams to ensure accurate representation of the clients capabilities.
• Share feedback from prospects to inform service improvement and innovation.

Reporting & Administration

• Prepare weekly and monthly reports on lead generation activities, conversion rates, and pipeline health.
• Maintain organized records of all outreach activities and client interactions.
• Support post-engagement follow-ups to ensure continuity in client relationship building.

Requirements

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• 1–2 years’ experience in lead generation, sales support, or business development within service-based industries.
• Proven track record of building and managing lead pipelines.
• Familiarity with CRM tools, digital prospecting platforms, and professional networking sites.

• Research and identify potential clients across target industries and geographies.
• Utilize digital platforms, databases, and networking opportunities to source qualified leads. Reference should also be made to local dailies & publications.
• Maintain a structured lead tracker capturing contact details, engagement status, and conversion potential.
• Initiate contact with prospects via email, calls, LinkedIn, and other professional channels.
• Use tailored outreach messages aligned with the clients' service offerings.
• Schedule introductory meetings and demos for the Business Development Manager or senior team members.
• Employ data mining tools and platforms for accuracy and volume targets.
• Assess prospect needs, budget, and decision-making authority to determine lead quality.
• Segment leads into categories (hot, warm, cold) for effective prioritization.
• Ensure accurate and timely updates to CRM systems and lead databases.
• Conduct sector-specific research to identify emerging opportunities and trends.
• Track competitor activities and client preferences to refine lead generation strategies.
• Provide insights to the Business Development team to support proposal development and positioning.
• Collaborate with marketing to align campaigns with lead generation objectives.
• Work closely with operations and service delivery teams to ensure accurate representation of the clients capabilities.
• Share feedback from prospects to inform service improvement and innovation.
• Prepare weekly and monthly reports on lead generation activities, conversion rates, and pipeline health.
• Maintain organized records of all outreach activities and client interactions.
• Support post-engagement follow-ups to ensure continuity in client relationship building.

• CRM tools
• Digital prospecting platforms
• Professional networking sites

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Proven track record of building and managing lead pipelines.