Airtel is hiring a Lead Sales Programs skilled in sales strategy, trade marketing, channel distribution, performance analytics, and commercial execution.

Responsibilities

• Design, implement, and manage sales programs that drive subscriber acquisition, revenue growth, and market share.
• Monitor sales performance and productivity across channels, identifying opportunities for improvement and corrective action.
• Drive channel engagement through incentive programs, sales campaigns, and performance management initiatives.
• Collaborate with Sales, Marketing, Distribution, Finance, CX, and Commercial teams to deliver business objectives.
• Track and analyze sales program effectiveness, providing insights and recommendations to leadership.
• Develop and maintain dashboards, reports, and performance metrics to support decision-making.
• Ensure consistent execution of sales standards, policies, and governance across all channels.
• Support new product launches and Go-to-Market initiatives through effective sales enablement.
• Identify emerging market opportunities and recommend strategies to improve channel performance.
• Manage relationships with internal and external stakeholders to ensure successful program delivery

Qualifications

• Bachelor’s degree in a business-related field. Candidates holding a Diploma may be considered where they demonstrate substantial relevant experience and a proven track record of performance.
• Minimum of 5–7 years’ experience in sales, commercial operations, distribution, or sales program management.
• Proven track record in managing sizeable sales initiatives and driving business growth.
• Experience in telecommunications, FMCG, banking, or other fast-paced consumer-focused industries will be an added advantage.
• Strong analytical skills with proficiency in Excel, Power BI, and sales reporting tools.
• Excellent project management, stakeholder management, and communication skills.

• Design, implement, and manage sales programs that drive subscriber acquisition, revenue growth, and market share.
• Monitor sales performance and productivity across channels, identifying opportunities for improvement and corrective action.
• Drive channel engagement through incentive programs, sales campaigns, and performance management initiatives.
• Collaborate with Sales, Marketing, Distribution, Finance, CX, and Commercial teams to deliver business objectives.
• Track and analyze sales program effectiveness, providing insights and recommendations to leadership.
• Develop and maintain dashboards, reports, and performance metrics to support decision-making.
• Ensure consistent execution of sales standards, policies, and governance across all channels.
• Support new product launches and Go-to-Market initiatives through effective sales enablement.
• Identify emerging market opportunities and recommend strategies to improve channel performance.
• Manage relationships with internal and external stakeholders to ensure successful program delivery

• Sales strategy
• Trade marketing
• Channel distribution
• Performance analytics
• Commercial execution
• Excel
• Power BI
• Sales reporting tools
• Project management
• Stakeholder management
• Communication skills

• Bachelor’s degree in a business-related field. Candidates holding a Diploma may be considered where they demonstrate substantial relevant experience and a proven track record of performance.
• Minimum of 5–7 years’ experience in sales, commercial operations, distribution, or sales program management.
• Proven track record in managing sizeable sales initiatives and driving business growth.
• Experience in telecommunications, FMCG, banking, or other fast-paced consumer-focused industries will be an added advantage.
• Strong analytical skills with proficiency in Excel, Power BI, and sales reporting tools.
• Excellent project management, stakeholder management, and communication skills.