M-PESA Brand Specialist job at Safaricom Kenya
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Vacancy title:
M-PESA Brand Specialist

[ Type: FULL TIME , Industry: Telecommunications , Category: Media, Communications & Writing ]

Jobs at:

Safaricom Kenya

Deadline of this Job:
Tuesday, June 25 2024 

Duty Station:
Within Kenya , Nairobi, East Africa

Date Posted: Tuesday, June 11 2024, Base Salary: Not Disclosed

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Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.

Reporting to the Chapter Lead - M-PESA Brand Strategy And Marketing Communications, The role will ensure that everything we do is in service Safaricom’s Purpose of transforming lives.

About the role:
• The role is responsible for developing and executing brand strategies that build awareness, drive engagement, and establish the M-PESA Brand as a leader in the Financial Services category . It will require an understanding of the mobile and financial services landscape, target audiences, and the ability to create compelling brand narratives that resonate across various channels.
• As the principal brand storyteller, this role presents a unique opportunity to shape the brand perceptions in order to grow brand love; following a digital-first, insights-led approach, within the Brand Center of Excellence (COE)
• This is also a principal brand guardian role. The role holder ensures adherence to brand guidelines across the business, which includes the regular audit, review and update of guidelines and brand assets.
• The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, commercial, legal, corporate communications, consumer / business / financial services organizations, channels organization, sustainability and social impact

Below are the key skills and competencies required to be successful in this role:
• Experience in driving brand campaign budget and performance management, and understanding of commercial drivers, data analysis to drive performance.
• Insight generation & application, Strategic and creative problem-solver and collaborator
• A strong understanding of brand storytelling and Brand PR with Excellent written and verbal presentation skills.
• Digital Marketing & Marketing Technology (Martech) understanding, including but not limited to) AI/Machine learning, Data & analytics
• Experience managing partners and complex projects for flawless campaign execution
• Ability to effectively influence cross-functional stakeholders and external partners.

The role holder will be required to demonstrate the following competency and proficiency dimensions used as our contribution framework.
Brand building competency:
• Define and refine the brand's positioning in the market, ensuring stand-out from competitors and appeals to the target audience.
• Articulates the brand story clearly to various stakeholders in order to meet various business objectives
• Analytical with ability to gather and evaluate information guiding the development of solutions that meet various business needs
• Turns growth issues and opportunities into insightful objectives, specified and implied tasks for the team
• Builds business insights by seeing patterns in data and anticipates the future
• Identifies behavior change barriers and triggers, and designs solutions to address them
• Applies learnings from adjacent business units and other industries as well as taps into open innovation stream to help develop breakthrough ideas.
• Plan, execute, and measure the success of integrated brand campaigns across various channels,

Productivity / Marketing effectiveness management:
• Influences engagement approaches with a sharp focus on achieving critical KPIs.
• Identifies and leverages synergies within the business to scale resources while delivering impact
• Digital evangelist who actively seeks opportunities for digitization to drive efficiency
• Influences partnerships and negotiations with a long-term view in order to sustained high impact delivery

Communication development and deployment:
• Accountable for multiple 'one briefs' going to agencies
• Sets high standards for the business and agency teams, fostering a challenging, risk-taking environment.
• Uses a variety of techniques to engage and energize Safaricom & Agency teams, nurturing ideas that have the power to drive communication and business results
• Aligns campaign reverts to overall organizational goals, encouraging synergies where possible and avoiding cross-purpose executions
• Project management, prioritizing projects, balancing between business expectations and changes in operating environments
• Utilizes agile rituals to create a visibly high performing cross-business team in a bid to unlock growth

People and Mindset Dimension
• Demonstrates ownership by holding self & others to account for highest standards to drive brilliant execution
• Inspires teams to take entrepreneurial risks; encourage collaboration & learning
• Inspires and guides others, to live Safaricom Spirit e.g., listens & values to every voice
Customer and Business Dimension
• Balances customer and business needs in decisions
• Ensures customer experience is at the core of all delivery
• Able to rally people behind a strong vision
• Has strong commercial and risk-reward judgement
• Is tech-driven and understands the role of tech in brand building and marketing communications to drive performance and efficiency.

• Bachelor's degree
• +5 years’ experience in brand management including atleast 2 years in senior roles in brand Management/ category marketing / innovations manager or Leadeship roles in communications agency, strategy consulting, or related field

Work Hours: 8

Experience in Months: 60

Level of Education:
Bachelor Degree

Job application procedure

Method of Application
Interested and qualified? Go to Safaricom Kenya on egjd.fa.us6.oraclecloud.com to apply

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Job Info
Job Category: Marketing jobs in Kenya
Job Type: Full-time
Deadline of this Job: Tuesday, June 25 2024
Duty Station: Nairobi
Posted: 11-06-2024
No of Jobs: 1
Start Publishing: 11-06-2024
Stop Publishing (Put date of 2030): 11-06-2067
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