Rose Avenue Consulting Group is a financial management, strategy and consulting firm that combines deep industry knowledge with specialized expertise in corporate finance, strategy and research. Together with our clients and partnering companies we address our client’s most critical issues and challenges. RACG aims to provide a globally consistent set o...

Job Responsibilities

• Act as a Brand Champion by developing brand plans aligned with corporate brand image, promise, values, and guidelines.
• Ensure alignment of brand engagement and collateral with established brand guidelines.
• Serve as a brand steward by assessing brand perception among key stakeholders.
• Align brand messaging to position the organization as an award-winning and thought leader in the industry.
• Manage internal brand image to foster a positive brand culture and uphold corporate identity.
• Appoint and train brand champions across outlets to ensure consistent brand communication.
• Develop and implement brand initiatives aligned with business objectives and brand goals.
• Oversee brand consistency across all customer touchpoints, including branches, agents, ATMs, and digital platforms.
• Evaluate stakeholder engagement and identify tools to enhance brand advocacy.
• Drive internal engagement initiatives to strengthen brand culture.
• Develop and manage brand collateral in line with guidelines and target audience needs.
• Ensure visibility tools comply with brand standards and relevant regulatory or local requirements.
• Identify and manage vendor partnerships to deliver brand collateral in line with procurement guidelines.
• Develop and execute strategies to enhance brand perception.
• Prepare and manage the annual brand budget.

Other Requirements

• Bachelor’s degree in Marketing or a business-related field from a recognized institution.
• Professional qualification in CIM is required.
• Master’s degree in a business-related field is an added advantage.
• Minimum of 7 years’ experience in marketing/brand management.
• Strong experience in strategy formulation and execution.
• Excellent relationship management skills.
• Dynamic, adaptable, and results-driven.
• Strong commercial acumen and analytical capability.
• Proven ability to work effectively within cross-functional teams.
• Experience in planning, budgeting, forecasting, and execution of annual brand plans.
• Strong negotiation and stakeholder engagement skills.
• Excellent interpersonal and communication skills.
• Ability to make timely, effective decisions and take accountability.
• Resilience in managing strategic and operational challenges.
• Demonstrates emotional maturity and professionalism in all situations.

• Act as a Brand Champion by developing brand plans aligned with corporate brand image, promise, values, and guidelines.
• Ensure alignment of brand engagement and collateral with established brand guidelines.
• Serve as a brand steward by assessing brand perception among key stakeholders.
• Align brand messaging to position the organization as an award-winning and thought leader in the industry.
• Manage internal brand image to foster a positive brand culture and uphold corporate identity.
• Appoint and train brand champions across outlets to ensure consistent brand communication.
• Develop and implement brand initiatives aligned with business objectives and brand goals.
• Oversee brand consistency across all customer touchpoints, including branches, agents, ATMs, and digital platforms.
• Evaluate stakeholder engagement and identify tools to enhance brand advocacy.
• Drive internal engagement initiatives to strengthen brand culture.
• Develop and manage brand collateral in line with guidelines and target audience needs.
• Ensure visibility tools comply with brand standards and relevant regulatory or local requirements.
• Identify and manage vendor partnerships to deliver brand collateral in line with procurement guidelines.
• Develop and execute strategies to enhance brand perception.
• Prepare and manage the annual brand budget.

• Strategy formulation and execution
• Relationship management
• Commercial acumen and analytical capability
• Cross-functional team collaboration
• Planning, budgeting, forecasting, and execution of annual brand plans
• Negotiation and stakeholder engagement
• Interpersonal and communication skills
• Decision making and accountability
• Resilience
• Emotional maturity and professionalism

• Bachelor’s degree in Marketing or a business-related field from a recognized institution.
• Professional qualification in CIM is required.
• Master’s degree in a business-related field is an added advantage.