About the Role

YPPeople, a leading HR and outsourcing agency in Africa, is recruiting for Yellow Pages Kenya, a regional publisher and digital agency operating in Kenya, Angola, Cape Verde, Tanzania, Sao Tome e Principe, and Mozambique. The Marketing Assistant Manager will help execute digital and traditional marketing strategies to boost brand visibility and business growth.

Key Responsibilities:

• Implement and manage digital/traditional marketing campaigns (SEO, social media, content, PR)
• Drive social media engagement and analyze performance metrics
• Support new product launches and service promotions
• Manage vendor partnerships and coordinate marketing activities
• Organize PR initiatives, expos, and industry events
• Utilize CRM tools for campaign tracking and client engagement
• Collaborate with marketing teams across multiple African markets
• Prepare marketing reports and insights for leadership

Qualifications & Experience

• Bachelor’s in Marketing, Communications, or Business
• 3+ years of experience in marketing (digital or general)
• Proficient in social media marketing and analytics
• Familiarity with CRM tools and campaign management
• Strong communication and writing skills in English
• Creative, detail-oriented, and able to work independently in multicultural settings

Why Join Yellow Pages Kenya?

• Be part of a growing international digital and publishing brand
• Collaborate with marketing professionals across Africa
• Hands-on role with exposure to campaigns, PR, and partnerships
• Modern Nairobi office with potential travel opportunities
• Competitive salary, benefits, and growth potential

• Implement and manage digital/traditional marketing campaigns (SEO, social media, content, PR)
• Drive social media engagement and analyze performance metrics
• Support new product launches and service promotions
• Manage vendor partnerships and coordinate marketing activities
• Organize PR initiatives, expos, and industry events
• Utilize CRM tools for campaign tracking and client engagement
• Collaborate with marketing teams across multiple African markets
• Prepare marketing reports and insights for leadership

• Proficient in social media marketing and analytics
• Familiarity with CRM tools and campaign management
• Strong communication and writing skills in English

• Bachelor’s in Marketing, Communications, or Business
• 3+ years of experience in marketing (digital or general)