Background

We are a HR Consultancy firm that is very passionate about people and their contribution towards the growth and success of any organization. We create systems that are streamlined towards the attainment of the organizations goals and build the capacity of the organizations employees to deliver results.

Our client is a fast-growing, customer-focused financial services organization committed to empowering individuals and businesses through accessible, innovative, and trustworthy financial solutions. With an expanding footprint and a strong reputation for service excellence, the organization is investing heavily in brand growth, digital transformation, and scalable distribution networks to support its next phase of expansion.

They are seeking an experienced and strategic Marketing & Business Development Manager to lead customer acquisition, drive revenue growth, and strengthen market positioning.

Role Purpose

The Marketing & Business Development Manager will be responsible for directing go-to-market execution, leading the Business Development team, and building sustainable partnerships and distribution channels aligned with the company’s growth strategy.

Key Responsibilities

• Lead, coach, and performance-manage the Business Development team to achieve acquisition and revenue targets.
• Own the marketing-to-sales funnel, ensuring strong lead generation and conversion outcomes.
• Develop and execute integrated marketing strategies across digital and traditional channels.
• Plan and manage campaigns, ensuring timely delivery, budget adherence, and measurable impact.
• Define and strengthen the company’s brand narrative, positioning it as a trusted financial partner.
• Drive customer engagement, retention initiatives, and data-driven marketing decisions.
• Measure campaign performance and optimize strategies based on analytics and market insights.
• Identify new distribution channels, partnerships, and growth opportunities to expand market reach.
• Foster innovation, creativity, and continuous improvement within the marketing function.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Finance, or a related field.
• A Master’s degree (MBA or MSc) is an added advantage.
• Formal training or certifications in Digital Marketing, Analytics, Growth, or Commercial Strategy are preferred.

Experience & Skills

• Minimum 4 years progressive experience in marketing, growth, or business development.
• Strong expertise in integrated marketing strategy, digital tools, analytics, and CRM platforms.
• Excellent project management, communication, and cross-functional leadership skills.
• Demonstrated ability to increase brand visibility, optimize marketing spend, and drive customer acquisition.

• Lead, coach, and performance-manage the Business Development team to achieve acquisition and revenue targets.
• Own the marketing-to-sales funnel, ensuring strong lead generation and conversion outcomes.
• Develop and execute integrated marketing strategies across digital and traditional channels.
• Plan and manage campaigns, ensuring timely delivery, budget adherence, and measurable impact.
• Define and strengthen the company’s brand narrative, positioning it as a trusted financial partner.
• Drive customer engagement, retention initiatives, and data-driven marketing decisions.
• Measure campaign performance and optimize strategies based on analytics and market insights.
• Identify new distribution channels, partnerships, and growth opportunities to expand market reach.
• Foster innovation, creativity, and continuous improvement within the marketing function.

• Strong expertise in integrated marketing strategy, digital tools, analytics, and CRM platforms.
• Excellent project management, communication, and cross-functional leadership skills.
• Demonstrated ability to increase brand visibility, optimize marketing spend, and drive customer acquisition.

• Bachelor’s degree in Marketing, Business, Economics, Finance, or a related field.
• A Master’s degree (MBA or MSc) is an added advantage.
• Formal training or certifications in Digital Marketing, Analytics, Growth, or Commercial Strategy are preferred.