WTS Energy, headquartered in the Netherlands and established in 2000, is one of the leading Outsourcing & Workforce Management Companies to the Global Energy industry. WTS Supplies Manpower, Recruitment, Outsourcing Services in Africa, the Middle East, Europe and the Americas. WTS Energy works on all Energy projects, Oil & Gas and Renewables. We h...

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Marketing & Communications Manager

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

4 - 7 years

Location

Nairobi

Job Field

Media / Advertising / Branding

KEY RESPONSIBILITIES:

Marketing Strategy & Brand Management

• Develop and execute the client’s marketing strategy aligned with growth objectives and mission.
• Own and evolve the organizations brand identity across all touchpoints, digital, print, and in-person.
• Conduct market research to identify trends, competitor positioning, and new opportunities in the water and environmental technology sector.
• Track and report on marketing KPIs, continuously refining strategy based on performance data.

Content Creation & Thought Leadership

• Create high-quality, technically informed content: articles, case studies, white papers, newsletters, and social media posts that showcase the organisations expertise.
• Translate complex engineering data, system performance metrics, and environmental outcomes into accessible, engaging narratives for diverse audiences.
• Manage the organisations social media presence (LinkedIn, X/Twitter, Instagram) with a consistent, professional, and mission-aligned voice.
• Develop and maintain the company website, ensuring content is current, compelling, and optimised for search.

Proposal Writing & Business Development Support

• Lead the writing and production of client proposals, technical bids, and tender submissions — working closely with engineers and project teams to ensure technical accuracy and commercial persuasiveness.
• Develop pitch decks, capability statements, and presentation materials for client meetings, partnership discussions, and investor engagements.
• Maintain a library of reusable proposal components: company credentials, case studies, project summaries, and technical descriptions.
• Support the CEO and senior team in preparing materials for strategic presentations and stakeholder engagements.

Fundraising & Grant Communications

• Assist in identifying and applying for grants, green bonds, impact investment opportunities, and sustainability-focused funding.
• Draft compelling funding applications and impact reports that connect the organisations work to donor and investor priorities.
• Build and maintain relationships with foundations, development finance institutions, and sustainability funding bodies.

Client & Partner Engagement

• Represent the organisations professionally at industry events, conferences, and networking forums.
• Support client relationship management by ensuring consistent, polished communication before, during, and after engagements.
• Coordinate with partners, government agencies, and environmental consultants on joint communications and co-marketing opportunities.

Key Qualifications:

• Must have a bachelor’s degree in marketing, Communications, Environmental Studies, Business, or a related field.
• The Ideal candidate should have a minimum of 4–7 years of B2B marketing or communications experience.
• Experience in the environmental, sustainability, engineering, infrastructure, or green-tech sectors is strongly preferred.
• Proposal & Technical Writing: Demonstrable experience writing winning proposals, bids, or grant applications in a technical or scientific context. You must be comfortable engaging with data, diagrams, and engineering concepts.
• Technical Curiosity: You do not need a science degree, but you must have a genuine appetite to understand how the organisations solutions work.
• Digital & Content Skills: Proficiency in social media management, content creation tools, and website CMS platforms.
• Experience with design tools (Canva, Adobe Suite) is an added advantage.
• Exceptional written English with the ability to adapt your voice for different audiences, from technical engineers to government officials to international donors.

• Develop and execute the client’s marketing strategy aligned with growth objectives and mission.
• Own and evolve the organizations brand identity across all touchpoints, digital, print, and in-person.
• Conduct market research to identify trends, competitor positioning, and new opportunities in the water and environmental technology sector.
• Track and report on marketing KPIs, continuously refining strategy based on performance data.
• Create high-quality, technically informed content: articles, case studies, white papers, newsletters, and social media posts that showcase the organisations expertise.
• Translate complex engineering data, system performance metrics, and environmental outcomes into accessible, engaging narratives for diverse audiences.
• Manage the organisations social media presence (LinkedIn, X/Twitter, Instagram) with a consistent, professional, and mission-aligned voice.
• Develop and maintain the company website, ensuring content is current, compelling, and optimised for search.
• Lead the writing and production of client proposals, technical bids, and tender submissions — working closely with engineers and project teams to ensure technical accuracy and commercial persuasiveness.
• Develop pitch decks, capability statements, and presentation materials for client meetings, partnership discussions, and investor engagements.
• Maintain a library of reusable proposal components: company credentials, case studies, project summaries, and technical descriptions.
• Support the CEO and senior team in preparing materials for strategic presentations and stakeholder engagements.
• Assist in identifying and applying for grants, green bonds, impact investment opportunities, and sustainability-focused funding.
• Draft compelling funding applications and impact reports that connect the organisations work to donor and investor priorities.
• Build and maintain relationships with foundations, development finance institutions, and sustainability funding bodies.
• Represent the organisations professionally at industry events, conferences, and networking forums.
• Support client relationship management by ensuring consistent, polished communication before, during, and after engagements.
• Coordinate with partners, government agencies, and environmental consultants on joint communications and co-marketing opportunities.

• Social media management
• Content creation
• Website CMS platforms
• Design tools (Canva, Adobe Suite)
• Exceptional written English
• Ability to adapt voice for different audiences

• Bachelor’s degree in marketing, Communications, Environmental Studies, Business, or a related field.
• Minimum of 4–7 years of B2B marketing or communications experience.
• Experience in the environmental, sustainability, engineering, infrastructure, or green-tech sectors is strongly preferred.
• Demonstrable experience writing winning proposals, bids, or grant applications in a technical or scientific context.
• Comfortable engaging with data, diagrams, and engineering concepts.
• Genuine appetite to understand how the organisations solutions work.