Solutech Limited is an Innovative Custom Software Solutions provider based in Nairobi,Kenya comprised of brilliant Software developers with vast experience in building Technology Solutions for business. With our tagline Technology empowering business we partner with businesses to increase efficiency in operation by understanding their process and creating solutions that users Naturally adapt in their operation. We have had 100% Success in creating and Implementing Retail Management Solutions and Merchandiser Operations Mobile Solutions.

Role & Duties

We are looking for a proactive and detail-oriented Marketing Coordinator with 2–3 years of experience in digital marketing, product marketing, and campaign execution, capable of supporting end-to-end go-to-market (GTM) initiatives for SaaS solutions. They should possess strong analytical, communication, and project coordination skills, with the ability to translate technical product features into compelling customer-focused messaging while driving multi-channel marketing campaigns and measuring performance through data-driven insights.

• Developing the go to market (GTM) strategy alongside product and marketing managers
• Conduct market research, competitor analysis, and customer persona development for the new solution
• Coordinate messaging and positioning workshops to ensure consistent brand voice
• Help build the launch timeline/roadmap and track milestones across teams
• Liaise with product/engineering teams to translate technical features into customer-facing benefits
• Draft and coordinate launch collateral landing pages, brochures, one-pagers, FAQs, sales enablement decks
• Coordinate with design/creative teams on launch visuals, videos, and branding assets
• Support pricing and packaging communication materials
• Set up tracking infrastructure (UTM links, analytics dashboards, CRM tagging) to measure launch performance
• Coordinate multi-channel launch campaigns (email, social, paid ads, PR, website)
• Manage the launch content calendar and ensure timely publishing across platforms
• Draft press releases and coordinate with PR agencies/media contacts
• Organize and support launch events, webinars, or product demos (virtual or in-person)
• Gather customer and market feedback to inform iteration
• Prepare post-launch performance reports and presentations for leadership
• Support ongoing nurture campaigns to sustain momentum after initial launch
• Coordinate case studies, testimonials, or success stories once early adopters are onboarded
• Identify opportunities for follow-up campaigns or phase-2 marketing pushes

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
• 2-3 years in marketing, communications.
• Google Ads/Analytics or digital marketing certifications
• GTM strategy support & product marketing exposure

• Developing the go to market (GTM) strategy alongside product and marketing managers
• Conduct market research, competitor analysis, and customer persona development for the new solution
• Coordinate messaging and positioning workshops to ensure consistent brand voice
• Help build the launch timeline/roadmap and track milestones across teams
• Liaise with product/engineering teams to translate technical features into customer-facing benefits
• Draft and coordinate launch collateral landing pages, brochures, one-pagers, FAQs, sales enablement decks
• Coordinate with design/creative teams on launch visuals, videos, and branding assets
• Support pricing and packaging communication materials
• Set up tracking infrastructure (UTM links, analytics dashboards, CRM tagging) to measure launch performance
• Coordinate multi-channel launch campaigns (email, social, paid ads, PR, website)
• Manage the launch content calendar and ensure timely publishing across platforms
• Draft press releases and coordinate with PR agencies/media contacts
• Organize and support launch events, webinars, or product demos (virtual or in-person)
• Gather customer and market feedback to inform iteration
• Prepare post-launch performance reports and presentations for leadership
• Support ongoing nurture campaigns to sustain momentum after initial launch
• Coordinate case studies, testimonials, or success stories once early adopters are onboarded
• Identify opportunities for follow-up campaigns or phase-2 marketing pushes

• Digital marketing
• Product marketing
• Campaign execution
• Go-to-market (GTM) initiatives
• Analytical skills
• Communication skills
• Project coordination
• Translating technical features into customer-focused messaging
• Multi-channel marketing campaigns
• Data-driven insights
• Market research
• Competitor analysis
• Customer persona development
• Messaging and positioning
• Brand voice consistency
• Launch timeline/roadmap building
• Liaising with product/engineering teams
• Drafting launch collateral
• Coordinating with design/creative teams
• Pricing and packaging communication
• Tracking infrastructure setup
• Multi-channel launch campaign coordination
• Content calendar management
• Press release drafting
• PR agency/media contact coordination
• Event organization
• Webinar/product demo support
• Customer and market feedback gathering
• Performance reporting
• Nurture campaign support
• Case study/testimonial coordination
• Follow-up campaign identification

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
• 2-3 years in marketing, communications.
• Google Ads/Analytics or digital marketing certifications
• GTM strategy support & product marketing exposure