Background

Our client a Horticulture Company is seeking to recruit a Marketing Director, who will be responsible for leading the development and execution of strategic marketing initiatives to expand the company’s global market presence, strengthen brand positioning, and drive profitable growth in the export of fresh-cut flowers, floral products & fruit.

This role oversees the marketing team, manages budgets, research, branding, product positioning, digital marketing, customer relationships, and ensures all marketing efforts align with the company’s overall business growth objectives. The ideal candidate combines strategic vision with hands on execution, creativity and analytical acumen.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company’s overall business goals and export objectives.
• Strengthen the company’s brand identity across international markets.
• Identify and prioritize new markets and customer segments for expansion
• Oversee digital marketing initiatives including website management, social media, and online advertising.
• Maintain strong partnerships with existing key accounts and strategic customers.
• Work closely with the production, post-harvest, logistics, and quality control teams to ensure market requirements are met.
• Lead, mentor, and develop a high performing marketing team.

Key Qualifications

• Relevant Bachelor’s degree.
• 7–10+ years of marketing experience, preferably within the FMCG sector; experience in the agriculture sector is an added advantage.
• Demonstrated success in international marketing and brand management.
• Strong understanding of global supply chains, export logistics, and perishable goods markets.
• Excellent communication and interpersonal skills, with the ability to influence cross-functional teams.
• Proficiency in digital marketing tools and CRM platforms.
• Willingness and ability to travel internationally as required.

Company Overview

Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.

We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.

Summit Recruitment and search Africa upholds a steadfast commitment to sustainability, inclusivity, and equality as integral pillars of our operations. Dedicated to driving positive change through the adoption of sustainable practices that minimize our ecological footprint. We firmly believe in fostering an inclusive and diverse workforce that embraces individuals from all races, genders, and backgrounds, ensuring equal opportunities for every candidate. Summit recruitment actively advocate for equality by cultivating an environment of respect, fairness, and non-discrimination. By prioritizing sustainability, inclusivity, and equality, we aim to set a high industry standard and contribute to the betterment of society as a whole.

Additional Notes

*** Summit Recruitment & Search, as a policy, does not charge any fee as a pre-employment or post-employment requirement***

• Develop and implement a comprehensive marketing strategy aligned with the company’s overall business goals and export objectives.
• Strengthen the company’s brand identity across international markets.
• Identify and prioritize new markets and customer segments for expansion
• Oversee digital marketing initiatives including website management, social media, and online advertising.
• Maintain strong partnerships with existing key accounts and strategic customers.
• Work closely with the production, post-harvest, logistics, and quality control teams to ensure market requirements are met.
• Lead, mentor, and develop a high performing marketing team.

• Proficiency in digital marketing tools and CRM platforms.
• Excellent communication and interpersonal skills, with the ability to influence cross-functional teams.

• Relevant Bachelor’s degree.
• 7–10+ years of marketing experience, preferably within the FMCG sector; experience in the agriculture sector is an added advantage.
• Demonstrated success in international marketing and brand management.
• Strong understanding of global supply chains, export logistics, and perishable goods markets.
• Willingness and ability to travel internationally as required.