Background information about the job or company (e.g., role context, company overview)

This is a full-time role based in Nairobi, Kenya. The Marketing & Events Associate will be responsible for social media marketing, digital campaigns, analytics across all channels, online marketing initiatives, and coordination of events and outreach programs.

Responsibilities or duties

Marketing & Lead Generation

• Collaborate with commercial teams to develop and execute marketing strategies that increase brand awareness, drive new customer acquisition, and generate qualified leads.
• Set up, manage, and optimize campaigns on B2B digital platforms, including paid advertising channels with a clear focus on positive ROI.
• Manage social media channels and lead weekly content development aligned with commercial objectives.
• Plan and oversee marketing initiatives and product launches.

Digital & Performance Marketing

• Execute and optimize Facebook Ads, Google Ads, and LinkedIn Ads campaigns.
• Track, analyze, and report on performance across all marketing channels using web and campaign analytics.
• Support SEO initiatives and continuously improve digital presence.

Events, Outreach & Partnerships

• Support sales, outreach, and marketing of Patascore’s products and services to strategic partners and targeted audiences via digital and offline channels.
• Pitch and present products/services at events, meetings, workshops, and seminars.
• Coordinate and support strategic events, partner activations, and industry engagements.

Market Research & Product Support

• Conduct country-specific market research and track market trends to inform product development and competitive positioning.
• Participate in product and feature testing and quality assurance to ensure alignment with customer and partner needs.
• Gather customer and partner feedback across all channels and share insights with sales and product teams.

Content & Impact Storytelling

• Lead financial education outreach programs and support financial education content development.
• Document and showcase customer and partner success stories across all operating markets.

Qualifications or requirements (e.g., education, skills)

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 2+ years’ experience in Social Media Marketing and Online Marketing.
• Must-have: At least 2 years of hands-on experience running Facebook Ads, Google Ads, and LinkedIn Ads.
• Strong digital marketing and web analytics skills.
• Solid understanding of SEO best practices, with willingness to continue learning.
• Excellent communication and interpersonal skills.
• Proactive, adaptable, and eager to learn new tools and technologies.
• Ability to manage multiple priorities and work effectively in a team environment.
• Experience in B2B Fintech is a strong advantage.
• Working knowledge of major social media and networking platforms.

• Collaborate with commercial teams to develop and execute marketing strategies that increase brand awareness, drive new customer acquisition, and generate qualified leads.
• Set up, manage, and optimize campaigns on B2B digital platforms, including paid advertising channels with a clear focus on positive ROI.
• Manage social media channels and lead weekly content development aligned with commercial objectives.
• Plan and oversee marketing initiatives and product launches.
• Execute and optimize Facebook Ads, Google Ads, and LinkedIn Ads campaigns.
• Track, analyze, and report on performance across all marketing channels using web and campaign analytics.
• Support SEO initiatives and continuously improve digital presence.
• Support sales, outreach, and marketing of Patascore’s products and services to strategic partners and targeted audiences via digital and offline channels.
• Pitch and present products/services at events, meetings, workshops, and seminars.
• Coordinate and support strategic events, partner activations, and industry engagements.
• Conduct country-specific market research and track market trends to inform product development and competitive positioning.
• Participate in product and feature testing and quality assurance to ensure alignment with customer and partner needs.
• Gather customer and partner feedback across all channels and share insights with sales and product teams.
• Lead financial education outreach programs and support financial education content development.
• Document and showcase customer and partner success stories across all operating markets.

• Social Media Marketing
• Digital Campaigns
• Analytics
• Online Marketing
• Facebook Ads
• Google Ads
• LinkedIn Ads
• SEO
• Web Analytics
• Communication Skills
• Interpersonal Skills
• B2B Fintech Experience (advantage)
• Working knowledge of major social media and networking platforms

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 2+ years’ experience in Social Media Marketing and Online Marketing.
• At least 2 years of hands-on experience running Facebook Ads, Google Ads, and LinkedIn Ads.
• Strong digital marketing and web analytics skills.
• Solid understanding of SEO best practices, with willingness to continue learning.
• Excellent communication and interpersonal skills.
• Proactive, adaptable, and eager to learn new tools and technologies.
• Ability to manage multiple priorities and work effectively in a team environment.
• Experience in B2B Fintech is a strong advantage.
• Working knowledge of major social media and networking platforms.