About Hemingways Nairobi

A luxury 5* boutique hotel, we pride ourselves on providing exceptional guest experiences and service, ensuring the utmost comfort and luxury. This 45-suite boutique hotel elevates the standard of luxury for travellers in the region. Beautiful in its symmetry and flooded with natural light, this plantation-style property offers a unique blend of colonial charm and contemporary sophistication.

ROLE OVERVIEW

Hemingways Hospitality Limited is seeking a creative, organised and commercially minded Marketing Executive to support and execute marketing activities across the Group. Reporting to the Head of Marketing, the successful candidate will be responsible for developing and Implementing marketing campaigns, creating engaging content, managing social media channels, executing Meta advertising campaigns, coordinating email marketing initiatives, managing influencer partnerships, and supporting brand communications across the Group. The ideal candidate will be an energetic self-starter with strong content creation skills, a passion for hospitality and travel, and the ability to manage multiple projects in a fast-paced environment.

KEY RESPONSIBILITIES

Marketing Campaigns & Promotions

• Develop and execute Integrated marketing campaigns across the Hemingways Group
• Create and coordinate seasonal offers, packages and promotional campaigns in collaboration with commercial and operational teams.
• Monitor campaign performance and recommend Improvements to maximise results.
• Maintain a forward-looking promotional and marketing calendar.

Content Creation & Brand Management

• Create engaging content across digital, social media, email and print channels.
• Write compelling copy for social media, newsletters, websites, advertisements, brochures and promotional materials.
• Coordinate photography and videography projects, including content shoots across Group properties.
• Ensure brand consistency across all communications and marketing materials.

Social Media Management

• Manage and grow social media channels across the Group including Instagram, Facebook, Linkedin and YouTube.
• Develop content calendars and publishing schedules.
• Create engaging captions, reels, stories and short-form video content.
• Manage community engagement and audience interactions.
• Track performance and provide insights and recommendations to drive growth and engagement.

Meta Advertising

• Plan, execute and optimise Meta advertising campaigns across Facebook and Instagram
• Develop campaign audiences, objectives and creative assets in line with marketing goals.
• Monitor performance and provide recommendations to improve campaign effectiveness.
• Report on campaign results and key performance indicators

Email Marketing & CRM

• Create and execute email marketing campaigns across the Group
• Support audience segmentation and targeted communications.
• Track performance, including open rates, click-through rates and conversions.
• Support guest retention and loyalty initiatives through effective communication strategies.

Influencer & Partnership Management

• Identify, recruit and manage relationships with influencers, content creators and brand partners.
• Coordinate influencer stays, content creation and campaign deliverables.
• Monitor campaign performance and return on investment.
• Support media visits, familiarisation trips and partnership opportunities.

Reporting & Analytics

• Prepare monthly marketing performance reports.
• Analyse campaign, social media and email marketing performance.
• Provide actionable insights and recommendations based on marketing data and trends.
• Monitor competitor activity and identify opportunities for growth and innovation.

Asset Management

• Maintain and organise the Group's photography, videography and marketing asset libraries
• Ensure marketing materials remain current, accessible and aligned with brand standards.
• Coordinate the distribution and usage of approved assets across the business.

QUALIFICATIONS & EXPERIENCE

Essential

• Bachelor's Degree in Marketing, Communications, Public Relations, Business or a related field.
• Minimum of 4 years' experience in a similar marketing role.
• Strong content creation and copywriting skills.
• Experience managing social media accounts for a brand
• Experience with email marketing platforms and CRM systems.
• Experience managing Meta advertising campaigns.
• Strong organisational and project management skills.
• Excellent attention to detail.
• Proficiency in Microsoft Office and Canva.

Desirable

• Experience within luxury hospitality, tourism or travel.
• Experience managing influencer campaigns and partnerships
• Photography, videography or content creation skills
• Experience coordinating content shoots and marketing campaigns.

Personal Attributes

• Creative, proactive and commercially minded.
• Excellent written and verbal communication skills.
• Strong organisational and time-management abilities.
• Ability to manage multiple projects simultaneously.
• Self-motivated and results oriented.
• Strong stakeholder and relationship-management skills.
• Passion for hospitality, travel and luxury brands.

• Develop and execute Integrated marketing campaigns across the Hemingways Group
• Create and coordinate seasonal offers, packages and promotional campaigns in collaboration with commercial and operational teams.
• Monitor campaign performance and recommend Improvements to maximise results.
• Maintain a forward-looking promotional and marketing calendar.
• Create engaging content across digital, social media, email and print channels.
• Write compelling copy for social media, newsletters, websites, advertisements, brochures and promotional materials.
• Coordinate photography and videography projects, including content shoots across Group properties.
• Ensure brand consistency across all communications and marketing materials.
• Manage and grow social media channels across the Group including Instagram, Facebook, Linkedin and YouTube.
• Develop content calendars and publishing schedules.
• Create engaging captions, reels, stories and short-form video content.
• Manage community engagement and audience interactions.
• Track performance and provide insights and recommendations to drive growth and engagement.
• Plan, execute and optimise Meta advertising campaigns across Facebook and Instagram
• Develop campaign audiences, objectives and creative assets in line with marketing goals.
• Monitor performance and provide recommendations to improve campaign effectiveness.
• Report on campaign results and key performance indicators
• Create and execute email marketing campaigns across the Group
• Support audience segmentation and targeted communications.
• Track performance, including open rates, click-through rates and conversions.
• Support guest retention and loyalty initiatives through effective communication strategies.
• Identify, recruit and manage relationships with influencers, content creators and brand partners.
• Coordinate influencer stays, content creation and campaign deliverables.
• Monitor campaign performance and return on investment.
• Support media visits, familiarisation trips and partnership opportunities.
• Prepare monthly marketing performance reports.
• Analyse campaign, social media and email marketing performance.
• Provide actionable insights and recommendations based on marketing data and trends.
• Monitor competitor activity and identify opportunities for growth and innovation.
• Maintain and organise the Group's photography, videography and marketing asset libraries
• Ensure marketing materials remain current, accessible and aligned with brand standards.
• Coordinate the distribution and usage of approved assets across the business.

• Content creation
• Copywriting
• Social media management
• Meta advertising
• Email marketing
• CRM systems
• Organisational skills
• Project management
• Attention to detail
• Microsoft Office
• Canva
• Influencer marketing
• Photography
• Videography

• Bachelor's Degree in Marketing, Communications, Public Relations, Business or a related field.
• Minimum of 4 years' experience in a similar marketing role.
• Strong content creation and copywriting skills.
• Experience managing social media accounts for a brand
• Experience with email marketing platforms and CRM systems.
• Experience managing Meta advertising campaigns.
• Strong organisational and project management skills.
• Excellent attention to detail.
• Proficiency in Microsoft Office and Canva.
• Experience within luxury hospitality, tourism or travel.
• Experience managing influencer campaigns and partnerships
• Photography, videography or content creation skills
• Experience coordinating content shoots and marketing campaigns.