Background information about the job or company

Summit Recruitment & Search was established in 2009 to address the recruitment, mass recruitment, executive search, outsourcing and training needs of companies based in Kenya or wanting to enter the Kenyan, East African, South African and African market. We have a leading proven track record in our field in South Africa, Uganda, Ethiopia, Tanzania, Rw...

Responsibilities or duties

• Lead and execute a revenue-driven marketing strategy aligned to business growth objectives, customer acquisition targets, and pipeline generation goals.
• Design and scale Account-Based Marketing (ABM) programmes for strategic accounts, developing personalized campaigns that increase engagement, conversion, and customer lifetime value.
• Build and optimize demand generation initiatives across digital and offline channels, driving qualified leads, marketing-sourced pipeline, and revenue contribution.
• Leverage data, CRM platforms, and marketing technology to improve attribution, lead scoring, customer journey analytics, and overall marketing performance.
• Collaborate cross-functionally with Sales, Product, Customer Success, and RevOps teams to align go-to-market strategies, accelerate pipeline velocity, and improve customer outcomes.
• Lead and develop an in-house marketing team, ensuring the majority of marketing execution, content creation, campaign management, and performance optimization are delivered internally.

Qualifications or requirements

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role driving measurable revenue outcomes.
• Proven success in B2B marketing environments, particularly within technology, fintech, professional services, SaaS, insurance, or other complex solution-based industries.
• Demonstrated expertise in Account-Based Marketing (ABM), demand generation, lifecycle marketing, and revenue operations (RevOps).
• Strong analytical and commercial acumen, with hands-on experience using CRM systems, marketing automation platforms, attribution models, dashboards, and data-driven decision-making tools.
• Track record of building and managing high-performing in-house marketing teams, with a preference for candidates whose teams execute the majority of marketing activities internally rather than relying heavily on agencies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; professional certifications such as CIM, HubSpot, Google Analytics, RevOps, or equivalent will be highly regarded.

• Lead and execute a revenue-driven marketing strategy aligned to business growth objectives, customer acquisition targets, and pipeline generation goals.
• Design and scale Account-Based Marketing (ABM) programmes for strategic accounts, developing personalized campaigns that increase engagement, conversion, and customer lifetime value.
• Build and optimize demand generation initiatives across digital and offline channels, driving qualified leads, marketing-sourced pipeline, and revenue contribution.
• Leverage data, CRM platforms, and marketing technology to improve attribution, lead scoring, customer journey analytics, and overall marketing performance.
• Collaborate cross-functionally with Sales, Product, Customer Success, and RevOps teams to align go-to-market strategies, accelerate pipeline velocity, and improve customer outcomes.
• Lead and develop an in-house marketing team, ensuring the majority of marketing execution, content creation, campaign management, and performance optimization are delivered internally.

• Account-Based Marketing (ABM)
• Demand Generation
• Lifecycle Marketing
• Revenue Operations (RevOps)
• CRM systems
• Marketing automation platforms
• Attribution models
• Dashboards
• Data-driven decision-making

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role driving measurable revenue outcomes.
• Proven success in B2B marketing environments, particularly within technology, fintech, professional services, SaaS, insurance, or other complex solution-based industries.
• Demonstrated expertise in Account-Based Marketing (ABM), demand generation, lifecycle marketing, and revenue operations (RevOps).
• Strong analytical and commercial acumen, with hands-on experience using CRM systems, marketing automation platforms, attribution models, dashboards, and data-driven decision-making tools.
• Track record of building and managing high-performing in-house marketing teams, with a preference for candidates whose teams execute the majority of marketing activities internally rather than relying heavily on agencies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; professional certifications such as CIM, HubSpot, Google Analytics, RevOps, or equivalent will be highly regarded.