Marketing Manager
2026-03-24T10:43:01+00:00
Bata
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_7042/logo/bata.jpg
https://batakenya.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Manufacturing
Advertising & Marketing, Management, Sales & Retail, Business Operations
2026-03-26T17:00:00+00:00
8
With a national retailer network of over 100 ultra modern stores, stocking high quality fashion shoes for ladies, men and children; Bata Kenya is the leading footwear manufacturer and retailer in the country. The Bata retail chain also includes accessories like ladies handbags, school and travelling bags and the latest in world-renowned sports and leisure...
Bata Kenya is a world-class manufacturer and retailer of high-quality footwear. We are a reputable company committed to ensuring excellence in product quality, customer satisfaction and ethical business practices. Our team is seeking an experienced Marketing Manager to develop and implement marketing strategies that support the company's commercial objectives across retail, wholesale, merchandising, and export functions. The role ensures effective brand management, campaign execution, and market positioning while strengthening the company's visibility and reputation.
Responsibilities or duties
- Formulate marketing plans that support business growth and brand development.
- Analyze market trends, customer insights, and competitor activity to refine strategies.
- Oversee marketing campaigns and ensure timely execution across channels.
- Build and maintain strong brand identity across all product categories.
- Coordinate with advertising agencies and partners on campaign development.
- Support product launches and rollouts with strategic communication plans.
- Implement go-to-market strategies for new and existing products.
- Work closely with commercial teams to promote brands and products effectively.
- Manage and oversee social media platforms and online brand presence.
- Execute communication guidelines from regional and global offices.
- Ensure effective delivery of marketing initiatives across digital channels.
- Build relationships with media and key stakeholders.
- Drive brand reputation through PR strategies and media engagement.
- Ensure visual merchandising standards are implemented across all stores.
- Support store teams with merchandising guidelines and training.
- Prepare seasonal marketing budgets and monitor expenses.
- Manage marketing materials and promotional inventory.
Qualifications or requirements (e.g., education, skills)
- Bachelor's degree in Marketing, Communications, Business, or related field.
- A Master's degree is an added advantage.
- Strong experience in digital marketing and brand management.
- Proficiency in Microsoft Office and marketing tools
- Strong leadership and interpersonal skills with the ability to lead and inspire a team.
- Team player and good analytical skills.
- Proactive and good market knowledge.
Experience needed
Minimum of 10 years' experience in sales and marketing.
* Formulate marketing plans that support business growth and brand development. * Analyze market trends, customer insights, and competitor activity to refine strategies. * Oversee marketing campaigns and ensure timely execution across channels. * Build and maintain strong brand identity across all product categories. * Coordinate with advertising agencies and partners on campaign development. * Support product launches and rollouts with strategic communication plans. * Implement go-to-market strategies for new and existing products. * Work closely with commercial teams to promote brands and products effectively. * Manage and oversee social media platforms and online brand presence. * Execute communication guidelines from regional and global offices. * Ensure effective delivery of marketing initiatives across digital channels. * Build relationships with media and key stakeholders. * Drive brand reputation through PR strategies and media engagement. * Ensure visual merchandising standards are implemented across all stores. * Support store teams with merchandising guidelines and training. * Prepare seasonal marketing budgets and monitor expenses. * Manage marketing materials and promotional inventory.
* Digital marketing * Brand management * Microsoft Office * Marketing tools * Leadership * Interpersonal skills * Team player * Analytical skills * Market knowledge
* Bachelor's degree in Marketing, Communications, Business, or related field. * Master's degree (added advantage) * Minimum of 10 years' experience in sales and marketing. * Strong experience in digital marketing and brand management. * Proficiency in Microsoft Office and marketing tools * Strong leadership and interpersonal skills with the ability to lead and inspire a team. * Team player and good analytical skills. * Proactive and good market knowledge.
JOB-69c26ab513d47
Vacancy title:
Marketing Manager
[Type: FULL_TIME, Industry: Manufacturing, Category: Advertising & Marketing, Management, Sales & Retail, Business Operations]
Jobs at:
Bata
Deadline of this Job:
Thursday, March 26 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Tuesday, March 24 2026, Base Salary: Not Disclosed
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JOB DETAILS:
With a national retailer network of over 100 ultra modern stores, stocking high quality fashion shoes for ladies, men and children; Bata Kenya is the leading footwear manufacturer and retailer in the country. The Bata retail chain also includes accessories like ladies handbags, school and travelling bags and the latest in world-renowned sports and leisure...
Bata Kenya is a world-class manufacturer and retailer of high-quality footwear. We are a reputable company committed to ensuring excellence in product quality, customer satisfaction and ethical business practices. Our team is seeking an experienced Marketing Manager to develop and implement marketing strategies that support the company's commercial objectives across retail, wholesale, merchandising, and export functions. The role ensures effective brand management, campaign execution, and market positioning while strengthening the company's visibility and reputation.
Responsibilities or duties
- Formulate marketing plans that support business growth and brand development.
- Analyze market trends, customer insights, and competitor activity to refine strategies.
- Oversee marketing campaigns and ensure timely execution across channels.
- Build and maintain strong brand identity across all product categories.
- Coordinate with advertising agencies and partners on campaign development.
- Support product launches and rollouts with strategic communication plans.
- Implement go-to-market strategies for new and existing products.
- Work closely with commercial teams to promote brands and products effectively.
- Manage and oversee social media platforms and online brand presence.
- Execute communication guidelines from regional and global offices.
- Ensure effective delivery of marketing initiatives across digital channels.
- Build relationships with media and key stakeholders.
- Drive brand reputation through PR strategies and media engagement.
- Ensure visual merchandising standards are implemented across all stores.
- Support store teams with merchandising guidelines and training.
- Prepare seasonal marketing budgets and monitor expenses.
- Manage marketing materials and promotional inventory.
Qualifications or requirements (e.g., education, skills)
- Bachelor's degree in Marketing, Communications, Business, or related field.
- A Master's degree is an added advantage.
- Strong experience in digital marketing and brand management.
- Proficiency in Microsoft Office and marketing tools
- Strong leadership and interpersonal skills with the ability to lead and inspire a team.
- Team player and good analytical skills.
- Proactive and good market knowledge.
Experience needed
Minimum of 10 years' experience in sales and marketing.
Work Hours: 8
Experience in Months: 120
Level of Education: bachelor degree
Job application procedure
Interested in applying for this job? Click here to submit your application now.
If you are interested and meet the above minimum requirements, send your application letter and CV on or before 26th March 2026 with the position applied for on the subject. Only shortlisted candidates will be contacted.
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