Crystal Recruit is a boutique recruitment firm that specializes in matching the right talent to the right job opportunities across Africa. We go out of our way to find that missing person for your business puzzle. We are the partner that understands your needs, recruits 'best-in-class’ talent and counsel you towards a successful conclusion to the search pr...

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Marketing Manager

Job Type

Full Time

Qualification

BA/BSc/HND , MBA/MSc/MA

Experience

5 years

Location

Nairobi

Job Field

Sales / Marketing / Retail / Business Development

Salary Range

KSh 150,000 - KSh 200,000/month

SUMMARY

The Marketing Manager is responsible for driving the company's sales growth and market presence through strategic planning, customer engagement, and team leadership. The role focuses on achieving B2B boiler sales/conversion targets, developing innovative marketing strategies, and fostering strong relationships with clients to enhance revenue and brand recognition

Job Description

Achieve Sales Targets: Set and meet B2B boiler sales/conversion goals and quotas consistently, ensuring alignment with company objectives.

Lead Generation & Sales Activities: Generate high-quality sales leads, follow up postinitial contact, secure and renew orders, negotiate prices, close sales, and coordinate delivery of services.

Technical Presentations: Prepare and deliver compelling technical presentations to explain the company's products and services effectively to customers and stakeholders.

Customer Consultation: Discuss customer needs, system requirements, and provide tailored solutions in collaboration with engineers and technical teams.

Customer Acquisition: Acquire new customers by outperforming competitors, identifying emerging opportunities, and expanding the customer base nationwide.

Marketing Strategy Development: Design and implement effective marketing strategies for briquettes and related products across the country to maximize market penetration.

Feedback & Data Analysis: Collect client feedback, analyze data, and leverage insights to create targeted sales and marketing strategies.

Identify Improvement Areas: Recognize areas for process or performance improvements and communicate these issues along with practical solutions to management and clients.

Team Leadership & Training: Form, mentor, and train sales team members on technical sales, product knowledge, and customer service to enhance team effectiveness.

Preparation of Reports: Prepare and submit timely and accurate reports to the management for deliberation and review in accordance with set criteria and guidelines.

Additional Duties: Perform any other roles or tasks as assigned by the immediate manager from time to time to support organizational goals.

Qualification

Bachelor’s degree in Marketing, Business Administration, Sales, or a related field.

A Master’s degree or professional certification in Marketing (e.g., CIM) is an added advantage.

Minimum 5 years’ experience in sales and marketing, preferably in B2B environments.

Proven track record in technical sales, industrial products, or energy-related solutions is highly desirable.

Experience in leading and managing sales or marketing teams.

Strong understanding of marketing principles, customer acquisition strategies, and market analysis.

Excellent communication, presentation, and negotiation skills.

Ability to prepare and deliver technical product presentations.

Strong analytical skills with the ability to interpret sales data and market trends.

Proficiency in CRM tools, Microsoft Office Suite, and digital marketing platforms.

Strong leadership, training, and team-building capabilities.

Must have a valid driving license and be willing to travel frequently for field visits.

Ability to work under pressure and meet strict sales targets.

High level of integrity, professionalism, and customer focus.

Strong problem-solving ability and decision-making skills

• Achieve Sales Targets: Set and meet B2B boiler sales/conversion goals and quotas consistently, ensuring alignment with company objectives.
• Lead Generation & Sales Activities: Generate high-quality sales leads, follow up postinitial contact, secure and renew orders, negotiate prices, close sales, and coordinate delivery of services.
• Technical Presentations: Prepare and deliver compelling technical presentations to explain the company's products and services effectively to customers and stakeholders.
• Customer Consultation: Discuss customer needs, system requirements, and provide tailored solutions in collaboration with engineers and technical teams.
• Customer Acquisition: Acquire new customers by outperforming competitors, identifying emerging opportunities, and expanding the customer base nationwide.
• Marketing Strategy Development: Design and implement effective marketing strategies for briquettes and related products across the country to maximize market penetration.
• Feedback & Data Analysis: Collect client feedback, analyze data, and leverage insights to create targeted sales and marketing strategies.
• Identify Improvement Areas: Recognize areas for process or performance improvements and communicate these issues along with practical solutions to management and clients.
• Team Leadership & Training: Form, mentor, and train sales team members on technical sales, product knowledge, and customer service to enhance team effectiveness.
• Preparation of Reports: Prepare and submit timely and accurate reports to the management for deliberation and review in accordance with set criteria and guidelines.
• Additional Duties: Perform any other roles or tasks as assigned by the immediate manager from time to time to support organizational goals.

• Strong understanding of marketing principles, customer acquisition strategies, and market analysis.
• Excellent communication, presentation, and negotiation skills.
• Ability to prepare and deliver technical product presentations.
• Strong analytical skills with the ability to interpret sales data and market trends.
• Proficiency in CRM tools, Microsoft Office Suite, and digital marketing platforms.
• Strong leadership, training, and team-building capabilities.
• Must have a valid driving license and be willing to travel frequently for field visits.
• Ability to work under pressure and meet strict sales targets.
• High level of integrity, professionalism, and customer focus.
• Strong problem-solving ability and decision-making skills

• Bachelor’s degree in Marketing, Business Administration, Sales, or a related field.
• A Master’s degree or professional certification in Marketing (e.g., CIM) is an added advantage.
• Minimum 5 years’ experience in sales and marketing, preferably in B2B environments.
• Proven track record in technical sales, industrial products, or energy-related solutions is highly desirable.
• Experience in leading and managing sales or marketing teams.