Job Summary

The successful candidate will be responsible for the strategic coordination and delivery of company’s marketing efforts across brand, content, trade, and partnerships – ensuring a consistent, elevated presence that reflects our positioning as a leading safari brand in East Africa. Working closely with the Director of Marketing & Communications, this role translates brand direction into cohesive campaigns and high-quality execution across all non-digital channels, while ensuring alignment with commercial priorities.

Key Responsibilities

• Safeguard and ensure consistency of the brand across all touchpoints, including tone, visual identity, and messaging, while supporting brand evolution across the company
• Lead the planning and execution of aligned, high-quality marketing campaigns across trade, PR, partnerships, and content.
• Collaborate with the Storytelling Lead to shape narratives, maintain editorial standards, and ensure all content reflects brand positioning.
• Drive trade-focused initiatives, develop sales tools, and ensure alignment between brand messaging and partner communications.
• Coordinate with PR teams to align messaging, support press activities, and ensure consistency across owned and earned channels.
• Oversee the Storytelling Lead and Marketing Assistant, ensuring clear workflows, strong attention to detail, and timely delivery.
• Support annual planning, manage campaign budgets, and monitor performance to inform future strategy.
• Drive campaign quality, brand consistency, trade engagement, content output, and overall marketing effectiveness.

Key Qualifications

• Bachelor’s degree in Marketing or a related field.
• 5–8+ years’ experience in luxury hospitality, travel, or lifestyle marketing
• Strong understanding of brand-led marketing and storytelling
• Proven experience managing multi-channel (primarily non-digital) campaigns
• Ability to balance creative vision with commercial objectives
• Strong brand instinct with high visual sensitivity
• Highly organised with strong attention to detail
• Collaborative, proactive, and calm under pressure
• Commercially aware with a structured, solutions-driven, and strategic mindset

• Safeguard and ensure consistency of the brand across all touchpoints, including tone, visual identity, and messaging, while supporting brand evolution across the company
• Lead the planning and execution of aligned, high-quality marketing campaigns across trade, PR, partnerships, and content.
• Collaborate with the Storytelling Lead to shape narratives, maintain editorial standards, and ensure all content reflects brand positioning.
• Drive trade-focused initiatives, develop sales tools, and ensure alignment between brand messaging and partner communications.
• Coordinate with PR teams to align messaging, support press activities, and ensure consistency across owned and earned channels.
• Oversee the Storytelling Lead and Marketing Assistant, ensuring clear workflows, strong attention to detail, and timely delivery.
• Support annual planning, manage campaign budgets, and monitor performance to inform future strategy.
• Drive campaign quality, brand consistency, trade engagement, content output, and overall marketing effectiveness.

• Strong understanding of brand-led marketing and storytelling
• Proven experience managing multi-channel (primarily non-digital) campaigns
• Ability to balance creative vision with commercial objectives
• Strong brand instinct with high visual sensitivity
• Highly organised with strong attention to detail
• Collaborative, proactive, and calm under pressure
• Commercially aware with a structured, solutions-driven, and strategic mindset

• Bachelor’s degree in Marketing or a related field.
• 5–8+ years’ experience in luxury hospitality, travel, or lifestyle marketing