Turaco is a micro-insurtech company changing healthcare financing in emerging markets. We provide simple, affordable health and life insurance to low-income earners, distributing our products through partnerships with leading businesses in Kenya and Uganda. Our mission is to act as a safety net, freeing people from the fear of health-related financial shocks.

The Marketing Manager will report directly to the Director of Business Development and collaborate closely with Turaco’s Service Center and country teams. As a seasoned marketer, the Marketing Manager will enhance Turaco’s brand presence and spearhead communication and PR strategies, while leading a lean team.

The successful candidate will be a results-oriented, creative thinker who thrives in a dynamic, fast-paced environment. This is an exciting growth opportunity to be at the forefront of an innovative insurance company.

Key Roles & Responsibilities

• Provide the marketing team with deep expertise, especially for a business in the B2B2C (Commercial Partnerships) space.
• Brand Management - Responsible for Turaco’s Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders.
• Enhance Turaco’s brand as a key micro-insurance and insure-tech player
• Promote the company's overarching Partner acquisition, engagement, and retention strategies.
• Communication - Drive the marketing team’s communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement.
• PR & Media - Coordinate the department's engagement with media houses, agencies, and freelancers and guide the direction of our brand's visibility.
• Creative Direction: support the marketing team by managing the design and production of assets for product launch campaigns and social media posts.
• Reporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team
• Manage a lean team and effectively allocate areas of responsibility and accountability.
• Internal Communications: work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture.

Key Qualifications & Your Profile:

• You live Turaco’s values – Push boundaries, Work with excellence, and Profound respect for the individual
• 5 to 7 years of experience in Marketing (Brand Management, PR, or Communications)
• Bachelor’s degree qualification in Marketing or a related field.
• Additional professional qualifications are a significant plus.
• Strong knowledge and experience with B2BC (or WhiteLabel) business models.
• Understanding of Insurance terminology and how it is applied to daily work.
• A background in Insurance or a fast-growing Start-up is also a plus.
• Sound interpersonal and communication skills.
• Ability to work autonomously, take initiative, and get stuff done.
• Willingness to work as a colleague with people across geographies and cultures.

• Provide the marketing team with deep expertise, especially for a business in the B2B2C (Commercial Partnerships) space.
• Brand Management - Responsible for Turaco’s Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders.
• Enhance Turaco’s brand as a key micro-insurance and insure-tech player
• Promote the company's overarching Partner acquisition, engagement, and retention strategies.
• Communication - Drive the marketing team’s communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement.
• PR & Media - Coordinate the department's engagement with media houses, agencies, and freelancers and guide the direction of our brand's visibility.
• Creative Direction: support the marketing team by managing the design and production of assets for product launch campaigns and social media posts.
• Reporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team
• Manage a lean team and effectively allocate areas of responsibility and accountability.
• Internal Communications: work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture.

• Strong knowledge and experience with B2BC (or WhiteLabel) business models.
• Understanding of Insurance terminology and how it is applied to daily work.
• Sound interpersonal and communication skills.
• Ability to work autonomously, take initiative, and get stuff done.
• Willingness to work as a colleague with people across geographies and cultures.

• You live Turaco’s values – Push boundaries, Work with excellence, and Profound respect for the individual
• 5 to 7 years of experience in Marketing (Brand Management, PR, or Communications)
• Bachelor’s degree qualification in Marketing or a related field.
• Additional professional qualifications are a significant plus.
• A background in Insurance or a fast-growing Start-up is also a plus.