M-KOPA’s mission is to make high quality energy affordable to everyone. OUR GROWTH SO FAR... M-KOPA has connected more than 400,000 homes in Kenya,Tanzania and Uganda to solar power with over 550 new homes being added every day.

Responsibilities or duties

• Planning, executing, and tracking campaigns across digital and on-ground channels, from briefing creatives to scheduling, posting, and performance reporting
• Writing copy and coordinating visuals for social media, email, SMS, WhatsApp, and sales materials
• Planning and executing field activations, product demos, trade shows, and community events
• Tracking campaign metrics and sharing market insights that shape strategy
• Conducting competitor research and analysis and maintaining a regular reporting cadence
• Tracking marketing spend across channels against awareness and sales conversion outcomes to maximise ROI
• Managing records of marketing POSMs and branded merchandise
• Collaborating with the sales team on lead generation and supporting partner marketing efforts

Qualifications or requirements 

• A degree in Marketing, Communications, Business, or a related field
• Fluency in digital marketing tools - Meta Ads, Google Ads, Canva, Mailchimp, or similar
• Strong written English; Swahili is a bonus
• Detail-oriented, organised, and comfortable taking initiative
• Genuine curiosity about mobility, fintech, or clean energy in Africa

Experience needed

2–3 years of relevant marketing experience

• Planning, executing, and tracking campaigns across digital and on-ground channels, from briefing creatives to scheduling, posting, and performance reporting
• Writing copy and coordinating visuals for social media, email, SMS, WhatsApp, and sales materials
• Planning and executing field activations, product demos, trade shows, and community events
• Tracking campaign metrics and sharing market insights that shape strategy
• Conducting competitor research and analysis and maintaining a regular reporting cadence
• Tracking marketing spend across channels against awareness and sales conversion outcomes to maximise ROI
• Managing records of marketing POSMs and branded merchandise
• Collaborating with the sales team on lead generation and supporting partner marketing efforts

• Meta Ads
• Google Ads
• Canva
• Mailchimp
• Strong written English
• Swahili (bonus)
• Detail-oriented
• Organised
• Initiative
• Curiosity about mobility, fintech, or clean energy in Africa

• A degree in Marketing, Communications, Business, or a related field