Brand Building & Market Leadership

Build and protect brand equity across assigned brands, ensuring consistent positioning across every customer and specifier touchpoint.

Develop and roll out brand toolkits, product knowledge training and technical content that equip the sales and agent network to sell with confidence.

Work with Product teams and the Sales function to translate brand strategy into merchandising, POS and digital assets that drive off-take.

Launch Support

Plan and coordinate go-to-market support for all new product and brand launches, in partnership with Production, Customer Service, and Sales.

Develop sales presenters, launch content and partner events to prepare agents and sales teams ahead of launch.

Conduct regular market and specifier visits to track how events and marketing activities are landing in key markets.

Evaluate launch performance against targets and prepare a closing report capturing results and lessons for future launches.

Campaign & Promotions Planning

Develop the annual brand and country-level promotional calendar, grounded in brand strategy, sales input and customer/specifier insight.

Align Channel Marketing and Sales on planned activity, incorporating their feedback before campaigns are finalised.

Present the proposed annual promotional plan to the Sales Head and Marketing Head for approval.

Work with Finance to align budgets for each promotion and all related costs.

Performance Evaluation & Analytics

Evaluate campaigns and promotions before and after launch, using ROI estimates, market feedback and available data to judge effectiveness.

Partner with the Head of Marketing to validate promotional results and translate learnings into sharper future planning.

Stakeholder & Cross-Functional Coordination

Act as the day-to-day link between Marketing and Sales, Design, Procurement, Finance, Production, Operations, Site teams, Influencer/Specification and other regional business units, plus external agencies, research partners, event organisers and media houses — gathering input and delivering work aligned to shared objectives.

Conduct joint market visits with Sales teams to stay close to the customers, MRM Channel and Agents.

Requirements

Qualifications required:

Minimum academic qualification: Bachelor's Degree in Marketing, Business, Engineering or a related field

Qualifications as an added advantage: Postgraduate marketing qualification (e.g. CIM)

Experience required:

General work experience (years): 5-7 years in Marketing, with at least 2 years in a brand or marketing leadership role

Specific to the position (level/discipline/years): Strong grounding in brand strategy, digital marketing and campaign management, ideally within Building Materials, Construction or a related B2B/industrial sector

Industry: Marketing exposure within a B2B or technical industry with strong distribution and channel networks

Hands-on experience running digital marketing, content and marketing analytics across multiple channels

Key competencies and skills:

(Essential) Deep expertise across brand strategy, digital marketing and the sales process

(Essential) Strong stakeholder and agency management skills

(Essential) Strong analytical and data-driven decision-making skills

(Essential) Proficiency in marketing analytics, digital platforms and performance reporting

(Essential) Strong leadership and people management skills

(Desirable) Solid project and campaign management skills

(Desirable) Excellent communication and storytelling skills

(Desirable) Strong planning and organising skills

(Desirable) High on initiative, with the ability to manage ambiguity in a fast-changing market

• Build and protect brand equity across assigned brands, ensuring consistent positioning across every customer and specifier touchpoint.
• Develop and roll out brand toolkits, product knowledge training and technical content that equip the sales and agent network to sell with confidence.
• Work with Product teams and the Sales function to translate brand strategy into merchandising, POS and digital assets that drive off-take.
• Plan and coordinate go-to-market support for all new product and brand launches, in partnership with Production, Customer Service, and Sales.
• Develop sales presenters, launch content and partner events to prepare agents and sales teams ahead of launch.
• Conduct regular market and specifier visits to track how events and marketing activities are landing in key markets.
• Evaluate launch performance against targets and prepare a closing report capturing results and lessons for future launches.
• Develop the annual brand and country-level promotional calendar, grounded in brand strategy, sales input and customer/specifier insight.
• Align Channel Marketing and Sales on planned activity, incorporating their feedback before campaigns are finalised.
• Present the proposed annual promotional plan to the Sales Head and Marketing Head for approval.
• Work with Finance to align budgets for each promotion and all related costs.
• Evaluate campaigns and promotions before and after launch, using ROI estimates, market feedback and available data to judge effectiveness.
• Partner with the Head of Marketing to validate promotional results and translate learnings into sharper future planning.
• Act as the day-to-day link between Marketing and Sales, Design, Procurement, Finance, Production, Operations, Site teams, Influencer/Specification and other regional business units, plus external agencies, research partners, event organisers and media houses — gathering input and delivering work aligned to shared objectives.
• Conduct joint market visits with Sales teams to stay close to the customers, MRM Channel and Agents.

• Deep expertise across brand strategy, digital marketing and the sales process
• Strong stakeholder and agency management skills
• Strong analytical and data-driven decision-making skills
• Proficiency in marketing analytics, digital platforms and performance reporting
• Strong leadership and people management skills
• Solid project and campaign management skills
• Excellent communication and storytelling skills
• Strong planning and organising skills
• High on initiative, with the ability to manage ambiguity in a fast-changing market

• Bachelor's Degree in Marketing, Business, Engineering or a related field
• Postgraduate marketing qualification (e.g. CIM)