Background information about the job or company (e.g., role context, company overview)

Marketing Officer – St. Lucie Kiriri Girls Secondary School

School type: Private international, fully boarding Catholic girls' secondary school (CBE, 8-4-4, and British Curriculum IGCSE)

Responsibilities or duties

Develop and implement marketing and branding strategies

Support student recruitment (outreach, school visits, education fairs)

Coordinate marketing events (open days, exhibitions, community outreach)

Promote and safeguard school brand

Develop original content and campaigns

Create marketing materials (brochures, newsletters, prospectuses)

Build relationships with parents, alumni, partner schools, education consultants

Conduct market research and competitor analysis

Support public relations and media engagement

Align marketing with admissions/enrolment targets

Assist with marketing budgets

Manage digital marketing platforms (website, social media)

Qualifications or requirements (e.g., education, skills)

Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or related field

Master's Degree (added advantage)

Experience needed

At least 7 years' relevant experience (preferably in an educational institution or similar)

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Ability to lead a team and monitor progress

Ability to gather marketing intelligence

Computing experience and knowledge of CRM

Demonstrated experience in marketing strategy, brand management, stakeholder engagement

Strong communication, interpersonal, organizational skills

Proficiency in digital marketing tools, social media management, basic data analytics

High creativity, initiative, attention to detail

• Develop and implement marketing and branding strategies
• Support student recruitment (outreach, school visits, education fairs)
• Coordinate marketing events (open days, exhibitions, community outreach)
• Promote and safeguard school brand
• Develop original content and campaigns
• Create marketing materials (brochures, newsletters, prospectuses)
• Build relationships with parents, alumni, partner schools, education consultants
• Conduct market research and competitor analysis
• Support public relations and media engagement
• Align marketing with admissions/enrolment targets
• Assist with marketing budgets
• Manage digital marketing platforms (website, social media)

• Ability to lead a team and monitor progress
• Ability to gather marketing intelligence
• Computing experience and knowledge of CRM
• Demonstrated experience in marketing strategy, brand management, stakeholder engagement
• Strong communication, interpersonal, organizational skills
• Proficiency in digital marketing tools, social media management, basic data analytics
• High creativity, initiative, attention to detail

• Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or related field
• Master's Degree (added advantage)