Position Summary

The Marketing Team Lead will oversee and execute all marketing activities related to brand strategy, campaign planning, digital & social media management, and trade marketing execution for Mini Group’s FMCG products. This role leads the internal creative resources (Designer & Videographer) while collaborating with Category Managers and Sales Teams to maximize marketing impact and return on investment.

Key Duties & Responsibilities

Brand Strategy & Campaign Planning

• Develop quarterly marketing plans aligned with sales targets and distribution priorities
• Design and implement campaign plans for product launches and seasonal activations
• Conduct post-campaign analysis and report on execution quality, reach, volume impact, and ROI

Trade Marketing & In-Store Execution

• Own all trade marketing materials including POSM, posters, displays, and sampling activities
• Conduct monthly trade marketing audits and ensure corrective actions are taken
• Coordinate with the Hypermarket Team and Category Managers to align in-store marketing with execution goals

Digital Marketing & Social Media

• Manage the digital content calendar across all platforms (Instagram, Facebook, TikTok, website)
• Oversee paid media, influencer campaigns, and digital community engagement
• Track and report monthly digital performance including reach, engagement, and conversion

Team Leadership & Creative Direction

• Provide clear briefs and direction for all creative outputs from the Designer and Videographer
• Ensure all creative outputs comply with brand guidelines and are approved before publication

Budget & Supplier Management

• Develop and manage the quarterly marketing budget for approval
• Track marketing expenditure and proactively flag variances
• Secure supplier co-funding for campaigns and negotiate rates with agencies and media partners

Reporting & Market Intelligence

• Submit weekly activity updates and monthly performance reports
• Provide quarterly competitive intelligence reports, including competitor campaigns and new product launches

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
• 5–7 years experience in FMCG marketing, with a strong background in brand management and digital marketing execution
• Proven experience in managing creative teams, trade marketing, and campaign planning
• Experience in budget management and securing supplier co-funding

Key Skills & Competencies

• Strong brand management, campaign planning, and trade marketing expertise
• Proficiency in digital marketing, including social media, paid media, and influencer marketing
• Excellent financial acumen for budget management
• Leadership and team coordination skills (particularly creative teams)
• Strong analytical, reporting, and ROI skills
• Strong communication and negotiation skills

• Develop quarterly marketing plans aligned with sales targets and distribution priorities
• Design and implement campaign plans for product launches and seasonal activations
• Conduct post-campaign analysis and report on execution quality, reach, volume impact, and ROI
• Own all trade marketing materials including POSM, posters, displays, and sampling activities
• Conduct monthly trade marketing audits and ensure corrective actions are taken
• Coordinate with the Hypermarket Team and Category Managers to align in-store marketing with execution goals
• Manage the digital content calendar across all platforms (Instagram, Facebook, TikTok, website)
• Oversee paid media, influencer campaigns, and digital community engagement
• Track and report monthly digital performance including reach, engagement, and conversion
• Provide clear briefs and direction for all creative outputs from the Designer and Videographer
• Ensure all creative outputs comply with brand guidelines and are approved before publication
• Develop and manage the quarterly marketing budget for approval
• Track marketing expenditure and proactively flag variances
• Secure supplier co-funding for campaigns and negotiate rates with agencies and media partners
• Submit weekly activity updates and monthly performance reports
• Provide quarterly competitive intelligence reports, including competitor campaigns and new product launches

• Strong brand management, campaign planning, and trade marketing expertise
• Proficiency in digital marketing, including social media, paid media, and influencer marketing
• Excellent financial acumen for budget management
• Leadership and team coordination skills (particularly creative teams)
• Strong analytical, reporting, and ROI skills
• Strong communication and negotiation skills

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
• 5–7 years experience in FMCG marketing, with a strong background in brand management and digital marketing execution
• Proven experience in managing creative teams, trade marketing, and campaign planning
• Experience in budget management and securing supplier co-funding