Background information about the job or company (e.g., role context, company overview)

Position: Marketing and Membership Officer

Department: Marketing and Administration

Reports to: Chief Executive Officer (CEO)

Our client Nairobi Club is a private member’s Club owned by Members. It was established in 1901 by members who realized the need for a home environment in the heart of Nairobi. The Club is the second oldest and most popular establishment of its kind in Kenya.

Nairobi Club is seeking to recruit an experienced and dynamic individual, to join their high-performing team which values integrity, inclusivity and operational excellence in the position of Marketing and Membership Officer.

Purpose of the role

The Marketing & Membership Officer is responsible for driving membership growth, strengthening member engagement, and enhancing the Club’s brand visibility. The role includes developing and implementing marketing strategies, managing the Club’s CRM system, supporting events, and ensuring timely communication to members. This position plays a key role in supporting the CEO in the execution of strategic initiatives that enhance the Club’s competitiveness and service excellence.

Responsibilities or duties

Membership Recruitment & Engagement

• Work closely with the CEO to design, implement, and monitor membership recruitment strategies.
• Deliver a high standard of service to members by ensuring accurate, timely, and efficient responses to membership queries.
• Drive cost-efficient membership processes and ensure effective use of the CRM system.
• Collaborate with the Chief Finance Officer to ensure accurate membership subscription processes, including direct debits.
• Train staff on CRM system usage, data input, and extraction for analytics purposes.

Marketing Strategy & Business Growth

• Lead the marketing function and identify, analyze, and implement new business growth opportunities.
• Develop and refine the Club’s marketing vision and strategy in alignment with the strategic plan.
• Conduct market intelligence and benchmarking to assess the Club’s products and services against competitors.
• Implement integrated marketing, advertising, and promotional initiatives.

Product & Brand Development

• Drive new product development initiatives, including enhancing branded Club merchandise and souvenirs.
• Ensure consistent, engaging, and high-quality branding across all marketing materials and platforms.

Events Marketing & Communication

• Promote Club events by collaborating with relevant teams to develop marketing content, flyers, posters, and other promotional materials.
• Manage event communication including e-invites, reminders, invoices, and payment follow-ups.
• Ensure timely and effective communication of weekly and monthly events to members.
• Manage the Club’s social media platforms by creating and posting engaging content.

Content Development & Publications

• Oversee the development and quality control of the Club’s quarterly newsletter, ensuring content is exciting, consistent, and engaging.
• Maintain accurate and up-to-date content within the CRM and all digital platforms.

Any Other Duties

• Perform any other duties that may be reasonably assigned and are commensurate with the level of the position.

Qualifications or requirements

Minimum Qualifications

• Bachelor’s degree in Marketing or a related field.
• Professional qualification in Marketing or Sales (e.g. CIM) is an added advantage
• Membership to a professional body is an added advantage

Required Skills & Competencies

• Exceptional leadership qualities with a strong sense of direction.
• Detail-oriented and capable of producing high-quality outputs.
• Strong interpersonal skills and the ability to build positive relationships.
• Excellent communication skills with the ability to articulate timelines, expectations, and progress.
• Entrepreneurial and proactive mindset: ambitious, flexible, resilient, and independent.
• Strong analytical and problem-solving abilities in cross-functional environments.
• Demonstrated ability to contribute to strategic planning and implementation.
• Practical experience in digital marketing and social media management as part of integrated marketing campaigns.
• Experience in managing marketing budgets, reporting, and establishing customer metrics and processes.

Preferred Skills

• Social media management and content creation experience.
• Knowledge of SEO and digital marketing best practices.
• Understanding of membership-based marketing strategies.
• Creative design mindset.

Experience needed

3–5 years of relevant experience in marketing or membership engagement roles.

• Work closely with the CEO to design, implement, and monitor membership recruitment strategies.
• Deliver a high standard of service to members by ensuring accurate, timely, and efficient responses to membership queries.
• Drive cost-efficient membership processes and ensure effective use of the CRM system.
• Collaborate with the Chief Finance Officer to ensure accurate membership subscription processes, including direct debits.
• Train staff on CRM system usage, data input, and extraction for analytics purposes.
• Lead the marketing function and identify, analyze, and implement new business growth opportunities.
• Develop and refine the Club’s marketing vision and strategy in alignment with the strategic plan.
• Conduct market intelligence and benchmarking to assess the Club’s products and services against competitors.
• Implement integrated marketing, advertising, and promotional initiatives.
• Drive new product development initiatives, including enhancing branded Club merchandise and souvenirs.
• Ensure consistent, engaging, and high-quality branding across all marketing materials and platforms.
• Promote Club events by collaborating with relevant teams to develop marketing content, flyers, posters, and other promotional materials.
• Manage event communication including e-invites, reminders, invoices, and payment follow-ups.
• Ensure timely and effective communication of weekly and monthly events to members.
• Manage the Club’s social media platforms by creating and posting engaging content.
• Oversee the development and quality control of the Club’s quarterly newsletter, ensuring content is exciting, consistent, and engaging.
• Maintain accurate and up-to-date content within the CRM and all digital platforms.
• Perform any other duties that may be reasonably assigned and are commensurate with the level of the position.

• Exceptional leadership qualities with a strong sense of direction.
• Detail-oriented and capable of producing high-quality outputs.
• Strong interpersonal skills and the ability to build positive relationships.
• Excellent communication skills with the ability to articulate timelines, expectations, and progress.
• Entrepreneurial and proactive mindset: ambitious, flexible, resilient, and independent.
• Strong analytical and problem-solving abilities in cross-functional environments.
• Demonstrated ability to contribute to strategic planning and implementation.
• Practical experience in digital marketing and social media management as part of integrated marketing campaigns.
• Experience in managing marketing budgets, reporting, and establishing customer metrics and processes.
• Social media management and content creation experience.
• Knowledge of SEO and digital marketing best practices.
• Understanding of membership-based marketing strategies.
• Creative design mindset.

• Bachelor’s degree in Marketing or a related field.
• Professional qualification in Marketing or Sales (e.g. CIM) is an added advantage
• Membership to a professional body is an added advantage