Medical Promotions Manager – Pharmaceuticals

KEY RESPONSIBILITIES

• Brand Management and Medical Promotion Strategy: Develop and execute medical promotion strategies to strengthen brand presence among healthcare professionals (HCPs), ensuring ethical, evidence-based messaging and effective campaign performance.
• HCP and KOL Engagement: Build and sustain strong relationships with HCPs and Key Opinion Leaders through scientific engagements, CME programs, and product-focused educational initiatives.
• Campaign Planning and Execution: Design and implement integrated promotional campaigns in collaboration with cross-functional teams to support product lifecycle and launches.
• Market Insights & Analytics: Analyse market data, prescription trends, campaign effectiveness and competitor activity to inform and refine promotional strategies.
• Compliance & Governance: Ensure all promotional activities comply with regulatory requirements, PPB guidelines and internal SOPs, with proper documentation and approvals.
• People Leadership: Lead, coach and develop a national team of Medical Representatives and Product Detailers, setting clear KPIs and driving continuous scientific training
• Financial & Budget Management: Plan, manage and monitor promotional budgets, track ROI and contribute to annual sales and promotional planning processes.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s Degree in Pharmacy, Biomedical Sciences, Clinical Medicine or related life-sciences fields.
• Postgraduate qualifications in Marketing or MBA is an added advantage.
• A minimum of 7 years of experience in pharmaceutical or healthcare marketing/promotion, with at least 2 years of experience in a supervisory or managerial role.
• Experience in HCP engagement, CME delivery, scientific promotion and medical field force leadership.
• Deep understanding of the Kenyan Pharmaceuticals regulatory and clinical environment.
• Exceptional communication and presentation skills tailored to medical audiences.
• Strong analytical, project management and campaign planning skills.
• Proficient in CRM tools, promotional tracking, microsoft office and data reporting systems.
• High level of integrity, discretion with data and the ability to manage competing priorities while maintaining accuracy and meeting deadlines in a fast-paced environment.

• Develop and execute medical promotion strategies to strengthen brand presence among healthcare professionals (HCPs), ensuring ethical, evidence-based messaging and effective campaign performance.
• Build and sustain strong relationships with HCPs and Key Opinion Leaders through scientific engagements, CME programs, and product-focused educational initiatives.
• Design and implement integrated promotional campaigns in collaboration with cross-functional teams to support product lifecycle and launches.
• Analyse market data, prescription trends, campaign effectiveness and competitor activity to inform and refine promotional strategies.
• Ensure all promotional activities comply with regulatory requirements, PPB guidelines and internal SOPs, with proper documentation and approvals.
• Lead, coach and develop a national team of Medical Representatives and Product Detailers, setting clear KPIs and driving continuous scientific training
• Plan, manage and monitor promotional budgets, track ROI and contribute to annual sales and promotional planning processes.

• Exceptional communication and presentation skills tailored to medical audiences.
• Strong analytical, project management and campaign planning skills.
• Proficient in CRM tools, promotional tracking, microsoft office and data reporting systems.
• High level of integrity, discretion with data and the ability to manage competing priorities while maintaining accuracy and meeting deadlines in a fast-paced environment.

• Bachelor’s Degree in Pharmacy, Biomedical Sciences, Clinical Medicine or related life-sciences fields.
• Postgraduate qualifications in Marketing or MBA is an added advantage.
• Experience in HCP engagement, CME delivery, scientific promotion and medical field force leadership.
• Deep understanding of the Kenyan Pharmaceuticals regulatory and clinical environment.