Medical Promotions Manager - Pharmaceuticals

2025-11-03T15:22:13+00:00

FULL_TIME

Healthcare

Management, Healthcare, Sales & Retail

2025-11-05T17:00:00+00:00

Kenya

8

Harley’s Limited is seeking to recruit a Medical Promotions Manager within its Pharmaceutical business unit. The ideal candidate should have a minimum of eight years of experience in Sales and Marketing at a country level, with a proven record of strategic leadership and performance.

Reporting to the Category Manager and Business Unit Head, the incumbent will be responsible for developing and executing medical promotion strategies, leading the promotional team, driving brand equity and product growth, engaging healthcare professionals, managing budgets and ensuring compliance with all regulatory requirements.

Brand Management & Medical Promotion Strategy: Develop and implement comprehensive promotional strategies to build brand presence among healthcare professionals (HCPs). Oversee the elaboration and execution of medical promotional plans in line with product lifecycle, market positioning and clinical evidence. Collaborate with medical, regulatory and sales teams to ensure ethical messaging and proper use of promotional materials. Monitor effectiveness of campaigns (field activities, events and one-on-one detailing) and realign strategies based on HCP feedback, ROI and prescription data. Manage brand communication strategy targeted to medical audiences (physicians, pharmacists and nurses). HCP Engagement: Build sustainable relationships with HCPs and Key Opinion Leaders (KOLs) through regular visits, roundtables, scientific seminars, webinars and advisory boards. Organize and support the rollout of Continuing Medical Education (CME) events. Maintain a comprehensive understanding of product indications, mechanisms of action, therapeutic guidelines and the competitor landscape. Serve as a medical content lead for new product launches, pre-market assessments and promotional campaign messaging. Planning and Execution of Campaigns: Design, develop and implement promotional activities (field force-led and digital) in collaboration with cross-functional teams. Data Analytics, Market Insights & Reporting: Conduct market research and analyse HCP feedback, prescription trends and campaign impact to shape future promotions. Collect and evaluate competitor intelligence, market dynamics and product performance to adapt promotional strategies.

• Experience in HCP engagement, CME delivery, scientific promotion and medical field force leadership. • Deep understanding of the Kenyan pharmaceutical regulatory and clinical environment. • Exceptional communication and presentation skills tailored to medical audiences. • Strong analytical, project management and campaign planning skills. • Proficient in CRM tools, promotional tracking, Microsoft Office and data reporting systems. • Ability to analyze data accurately. • High level of integrity, discretion with data, and the ability to manage competing priorities while maintaining accuracy and meeting deadlines in a fast-paced environment.

• Bachelor’s Degree in Pharmacy, Biomedical Sciences, Clinical Medicine, or related life sciences. • Postgraduate qualifications in Marketing / MBA are a strong advantage. • Previous experience in the marketing of pharmaceutical products is preferable. • Minimum of 7 years in pharmaceutical or healthcare marketing/promotion, with at least 2 years in a supervisory or managerial role.

JOB-6908c8a5df249