Job summary

The Modern Trade Executive is responsible for driving sales growth within modern trade channels such as supermarkets, retail chains, and key accounts. This role focuses on building and maintaining strong relationships with clients, ensuring product availability, and executing effective trade strategies to meet sales targets and achieve revenue grow

Min Qualification:

Bachelors

Experience Level:

Mid level

Experience Length:

2 years

Language Requirement:

English

Working Hours:

Full Time - 9 to 5

Applicant Location:

Kenya

Job descriptions & requirements

Job Title: Modern Trade Executive

Reports To: Commercial Manager

Job Purpose

To drive sales growth within modern trade channels (supermarkets, retail chains, and key accounts) by managing relationships, ensuring product availability, and executing trade strategies.

Key Responsibilities

• Manage and grow relationships with modern trade clients (e.g., supermarkets, distributors, large retail chains).
• Achieve sales targets, volume, and revenue growth within assigned accounts.
• Ensure consistent product availability, visibility, and proper merchandising across outlets.
• Negotiate listings, shelf space, pricing, and promotional activities with key accounts.
• Monitor competitor activity, pricing, and market trends within the packaging industry.
• Coordinate order processing, deliveries, and resolve customer issues promptly.
• Work closely with production and logistics teams to ensure timely supply of products.
• Prepare sales reports, forecasts, and account performance reviews.
• Ensure compliance with customer requirements.

Key Performance Indicators (KPIs)

• Sales revenue and volume growth
• Account retention and expansion
• Product availability (fill rate)
• Shelf visibility and execution standards
• Collection efficiency / debtor days

Qualifications & Experience

• Bachelor’s Degree in Business Administration, Marketing, or related field
• 2–5 years’ experience in modern trade or key account management (FMCG or packaging preferred)
• Strong negotiation and relationship management skills
• Good understanding of retail operations and distribution channels

• Manage and grow relationships with modern trade clients (e.g., supermarkets, distributors, large retail chains).
• Achieve sales targets, volume, and revenue growth within assigned accounts.
• Ensure consistent product availability, visibility, and proper merchandising across outlets.
• Negotiate listings, shelf space, pricing, and promotional activities with key accounts.
• Monitor competitor activity, pricing, and market trends within the packaging industry.
• Coordinate order processing, deliveries, and resolve customer issues promptly.
• Work closely with production and logistics teams to ensure timely supply of products.
• Prepare sales reports, forecasts, and account performance reviews.
• Ensure compliance with customer requirements.

• Strong negotiation and relationship management skills
• Good understanding of retail operations and distribution channels

• Bachelor’s Degree in Business Administration, Marketing, or related field
• 2–5 years’ experience in modern trade or key account management (FMCG or packaging preferred)