Background information about the job or company (e.g., role context, company overview)

Sistema Biobolsa is a system that transforms the manure of animals into biogas and a potent, natural fertilizer. By inputting the manure in the system on a daily basis, you will be able to develop and grow your activities on the farm,

Responsibilities or duties

Your mission at Sistema.bio:

This role is responsible for leading Kenya sales strategy and team to deliver units and revenue targets through direct sales and partnership; while building a motivated high performing field team.

You’ll be in charge of:

Sales strategy development and execution: Create Kenya's annual sales strategy and goals in alignment with Africa-wide targets. Drive volume and revenue achievement through close monitoring of actuals, developing recourse and mitigation plans. Monitor the Kenyan market and competitor activities, sharing key insights and developing strategies to increase market share.

Sales operations efficiency and unit economics: Control key cost drivers, including field operating expenses and Customer Acquisition Cost. Monitor workplans for field teams in line with approved budgets and sales priorities. Ensure efficient planning and use of marketing materials to support sales execution.

Team management and leadership: Recruit, develop, and retain a high-performing and motivated sales team and sales agents. Conduct regular field visits, structured 1:1s, and performance reviews with Area and Territory Sales Managers. Manage and resolve field team conflicts in collaboration with the People team.

Partnership conversion sales strategy: Turn active partnerships into clear county-level execution plans for the sales team. Remove operational bottlenecks affecting the partnership model to ensure smooth execution and effective lead conversion.

Data, reporting, and automation: Ensure all data collected by the sales team meets carbon programme quality expectations. Prepare detailed regional sales performance reports covering regional results, sales agent productivity, and channel performance

Qualifications or requirements (e.g., education, skills)

More about YOU:

Degree in Business, Agribusiness, Agriculture, Agricultural Economics, or a related field. An MBA or relevant commercial leadership training is an advantage.

Experience needed

At least 7–10 years of field sales experience with a track record of top performance

Process-oriented with proven ability to rigorously scale a sales team of sales agents

Willing to work as a sales agent for at least one month during onboarding to learn the job and connect with the team

Obsessed with measuring performance through data and proven experience in improving Customer Acquisition Cost

Energised when in the field with your team and spending time with farmers

Excellent at training, growing, and coaching your team, and collaborating across different business units

Proficient in Salesforce and GSuite tools

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Other important details:

This is a full-time position based in Nairobi, Kenya, however, for this role you will be required to be 80% in the field.

You will travel extensively across Kenya to coach and support sales field team

Start date: as soon as possible.

• Create Kenya's annual sales strategy and goals in alignment with Africa-wide targets.
• Drive volume and revenue achievement through close monitoring of actuals, developing recourse and mitigation plans.
• Monitor the Kenyan market and competitor activities, sharing key insights and developing strategies to increase market share.
• Control key cost drivers, including field operating expenses and Customer Acquisition Cost.
• Monitor workplans for field teams in line with approved budgets and sales priorities.
• Ensure efficient planning and use of marketing materials to support sales execution.
• Recruit, develop, and retain a high-performing and motivated sales team and sales agents.
• Conduct regular field visits, structured 1:1s, and performance reviews with Area and Territory Sales Managers.
• Manage and resolve field team conflicts in collaboration with the People team.
• Turn active partnerships into clear county-level execution plans for the sales team.
• Remove operational bottlenecks affecting the partnership model to ensure smooth execution and effective lead conversion.
• Ensure all data collected by the sales team meets carbon programme quality expectations.
• Prepare detailed regional sales performance reports covering regional results, sales agent productivity, and channel performance

• Sales strategy development and execution
• Sales operations efficiency
• Team management and leadership
• Partnership conversion sales strategy
• Data analysis and reporting
• Salesforce proficiency
• GSuite proficiency

• Degree in Business, Agribusiness, Agriculture, Agricultural Economics, or a related field.
• MBA or relevant commercial leadership training is an advantage.
• At least 7–10 years of field sales experience with a track record of top performance
• Proven ability to rigorously scale a sales team of sales agents
• Willingness to work as a sales agent for at least one month during onboarding
• Experience in improving Customer Acquisition Cost
• Excellent training, growing, and coaching skills
• Proficiency in Salesforce and GSuite tools