About the Role

Our client, a leading player in the beverage sector, is seeking a dynamic, commercially driven and outgoing Nightlife Sales & Brand Activation Executive to drive sales growth, strengthen brand presence and build strategic relationships within the nightlife and hospitality industry.

The successful candidate will engage with premium bars, nightclubs, cocktail lounges and entertainment venues, executing impactful brand activations, driving product visibility and identifying opportunities to increase sales and market share.

The role requires regular engagement with nightlife and hospitality establishments during evening hours and weekends. The successful candidate should be comfortable with non-traditional working hours and flexible daytime administrative and reporting responsibilities.

This role is suited to an energetic professional who thrives in a fast-paced environment, enjoys networking and is comfortable working during evening hours and weekends, with flexibility for daytime administrative responsibilities.

Responsibilities

Sales Growth & Account Management

• Develop and maintain strong relationships with premium bars, nightclubs, cocktail lounges and other relevant hospitality establishments.
• Identify new business opportunities and drive sales growth within the assigned territory.
• Secure product listings on beverage menus, premium product placements and strategic partnerships with hospitality venues.
• Negotiate commercial arrangements that support sales performance and brand visibility.
• Drive achievement of sales volume and other assigned commercial targets.

Brand Activation & Consumer Engagement

• Plan and execute brand activations, product sampling, tastings, masterclasses and promotional events.
• Coordinate and monitor promotional activities to maximise consumer engagement and product trial.
• Ensure effective merchandising, brand visibility and adherence to brand guidelines at partner venues.
• Build brand awareness and strengthen consumer affinity through innovative engagement initiatives.

Product Education & Stakeholder Engagement

• Educate bartenders, mixologists, hospitality teams and other relevant stakeholders on product knowledge, serving techniques and upselling opportunities.
• Build relationships with venue owners, managers, influencers and other industry stakeholders to support brand growth.
• Encourage effective product recommendations and premium beverage experiences within partner establishments.

Market Intelligence & Reporting

• Monitor competitor activities, pricing, promotional campaigns and emerging consumer trends within the nightlife sector.
• Identify new venues, market opportunities and changing consumer preferences.
• Prepare regular reports on sales performance, brand activations, market insights and key performance indicators.
• Maintain accurate records of activities, budgets, inventory and activation outcomes using the relevant company systems.

Experience

• A diploma or bachelor’s degree in Sales and Marketing, Business Administration, Hospitality Management or a related field is an added advantage.
• At least 2–3 years of relevant experience in FMCG sales, alcoholic beverage promotions, brand activation or premium hospitality.
• Experience working with bars, nightclubs, restaurants, hotels or other on-trade accounts will be highly advantageous.
• Good understanding of the beer, spirits and ready-to-drink (RTD) beverage categories.
• Demonstrated ability to build relationships, negotiate commercial arrangements and influence purchasing decisions.
• Strong communication, networking, presentation and interpersonal skills.
• A commercially minded individual with an understanding of sales targets, product placement and brand performance.
• Good organisational and administrative skills, including the ability to prepare reports and track performance indicators.
• Proficiency in standard office applications and sales reporting tools.
• Relevant beverage or spirits certifications, such as WSET, are an added advantage.

• Develop and maintain strong relationships with premium bars, nightclubs, cocktail lounges and other relevant hospitality establishments.
• Identify new business opportunities and drive sales growth within the assigned territory.
• Secure product listings on beverage menus, premium product placements and strategic partnerships with hospitality venues.
• Negotiate commercial arrangements that support sales performance and brand visibility.
• Drive achievement of sales volume and other assigned commercial targets.
• Plan and execute brand activations, product sampling, tastings, masterclasses and promotional events.
• Coordinate and monitor promotional activities to maximise consumer engagement and product trial.
• Ensure effective merchandising, brand visibility and adherence to brand guidelines at partner venues.
• Build brand awareness and strengthen consumer affinity through innovative engagement initiatives.
• Educate bartenders, mixologists, hospitality teams and other relevant stakeholders on product knowledge, serving techniques and upselling opportunities.
• Build relationships with venue owners, managers, influencers and other industry stakeholders to support brand growth.
• Encourage effective product recommendations and premium beverage experiences within partner establishments.
• Monitor competitor activities, pricing, promotional campaigns and emerging consumer trends within the nightlife sector.
• Identify new venues, market opportunities and changing consumer preferences.
• Prepare regular reports on sales performance, brand activations, market insights and key performance indicators.
• Maintain accurate records of activities, budgets, inventory and activation outcomes using the relevant company systems.

• Strong communication, networking, presentation and interpersonal skills.
• Commercially minded with an understanding of sales targets, product placement and brand performance.
• Good organisational and administrative skills, including the ability to prepare reports and track performance indicators.
• Proficiency in standard office applications and sales reporting tools.

• A diploma or bachelor’s degree in Sales and Marketing, Business Administration, Hospitality Management or a related field is an added advantage.
• At least 2–3 years of relevant experience in FMCG sales, alcoholic beverage promotions, brand activation or premium hospitality.
• Experience working with bars, nightclubs, restaurants, hotels or other on-trade accounts will be highly advantageous.
• Good understanding of the beer, spirits and ready-to-drink (RTD) beverage categories.
• Demonstrated ability to build relationships, negotiate commercial arrangements and influence purchasing decisions.
• Relevant beverage or spirits certifications, such as WSET, are an added advantage.