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Vacancy title:
PPC Expert (Paid Media Specialist)
[Type: FULL_TIME, Industry: Hospitality, and Tourism, Category: Advertising & Marketing, Business Operations]
Jobs at:
I Travels holiday
Deadline of this Job:
Thursday, January 15 2026
Duty Station:
ON- SITE MOMBASA | Mombasa
Summary
Date Posted: Tuesday, December 23 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Requirements
- Strong experience with Google Ads & Meta Ads
- 2+ years managing PPC campaigns
- Proven ability to drive leads or bookings profitably
- Deep understanding of: Funnel-based advertising, Attribution and conversion tracking, Travel customer buying cycles
- Experience with GA4, GTM, and remarketing audiences
Key Responsibilities
- Build, manage, and optimize PPC campaigns across: Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram)
- Manage seasonal and promotional campaigns (holiday travel, peak seasons)
- Set up and manage conversion tracking (GA4, Google Tag Manager, pixels)
- Monitor daily performance and manage budgets efficiently
- Conduct destination and intent-based keyword research
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
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