Background information about the job or company (e.g., role context, company overview)

Family Bank (formely Family Finance Building Society) was registered as a Building Society in October 1984 in Kenya, under the Building Societies Act and commenced operations in the early 1985. Family Bank converted into a fully fledged bank in May 2007 and the main driver for our conversion was the need to offer a wider range of products and services to our...

Responsibilities or duties

Product Strategy & Portfolio Management

Develop and execute asset product strategies aligned to the bank's growth and risk appetite, managing the full product lifecycle across target segments (Retail, SME, Corporate, Commercial). Identify market gaps, develop innovative lending solutions, and monitor portfolio quality. Develop relevant internal and external product campaigns.

Commercial Performance & Profitability

Own asset product P&L and portfolio performance. Design pricing, interest and fee strategies, and recommend adjustments to optimize profitability and competitiveness.

Market Intelligence & Innovation

Conduct competitor benchmarking and market analysis to identify new revenue streams. Lead development of differentiated propositions, including digital and automated lending products.

Risk, Compliance & Governance

Ensure product structures align with credit policy, risk appetite and regulatory/governance frameworks. Support business teams in structuring lending programs. Drive product knowledge campaigns and maintain relevant internal governance records and standards.

Stakeholder Collaboration

- Work closely with Credit, Risk, Legal, Operations, Finance and Technology teams. Support Sales teams with product training, tools and technical guidance. Partner with Marketing to support product campaigns and launches.

Performance Analytics & Reporting

- Develop product dashboards and portfolio performance reports. Monitor portfolio quality indicators and recommend interventions. Provide data insights to support decision making and strategy refinement.

Qualifications or requirements (e.g., education, skills)

Academic & Professional Qualifications

• Bachelor’s degree in finance, Economics, Banking, Business, Statistics or related field
• Master’s degree in MBA, Finance or Strategy is an added advantage
• Professional certifications such as CPA, CFA, ACCA, FRM, or equivalent are desirable
• Professional banking qualification (AKIB or equivalent) is an added advantage
• Certification in Product Management, Digital Banking or Credit Risk is desirable

Experience needed

Experience Requirements

• Minimum 7–10 years banking experience
• At least 4–5 years in lending product management, credit, or portfolio management
• Proven experience managing lending products or credit portfolios
• Experience in multi-segment banking (Retail, SME, Corporate) preferred
• Demonstrated experience launching or optimizing lending products
• Exposure to digital lending and automation initiatives is an added advantage

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

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Check how your CV aligns with this job

• Develop and execute asset product strategies aligned to the bank's growth and risk appetite, managing the full product lifecycle across target segments (Retail, SME, Corporate, Commercial).
• Identify market gaps, develop innovative lending solutions, and monitor portfolio quality.
• Develop relevant internal and external product campaigns.
• Own asset product P&L and portfolio performance.
• Design pricing, interest and fee strategies, and recommend adjustments to optimize profitability and competitiveness.
• Conduct competitor benchmarking and market analysis to identify new revenue streams.
• Lead development of differentiated propositions, including digital and automated lending products.
• Ensure product structures align with credit policy, risk appetite and regulatory/governance frameworks.
• Support business teams in structuring lending programs.
• Drive product knowledge campaigns and maintain relevant internal governance records and standards.
• Work closely with Credit, Risk, Legal, Operations, Finance and Technology teams.
• Support Sales teams with product training, tools and technical guidance.
• Partner with Marketing to support product campaigns and launches.
• Develop product dashboards and portfolio performance reports.
• Monitor portfolio quality indicators and recommend interventions.
• Provide data insights to support decision making and strategy refinement.

• Product Management
• Digital Banking
• Credit Risk
• Portfolio Management
• Market Analysis
• Pricing Strategy
• Data Analysis
• Stakeholder Management

• Bachelor’s degree in finance, Economics, Banking, Business, Statistics or related field
• Master’s degree in MBA, Finance or Strategy is an added advantage
• Professional certifications such as CPA, CFA, ACCA, FRM, or equivalent are desirable
• Professional banking qualification (AKIB or equivalent) is an added advantage
• Certification in Product Management, Digital Banking or Credit Risk is desirable