Family Bank (formely Family Finance Building Society) was registered as a Building Society in October 1984 in Kenya, under the Building Societies Act and commenced operations in the early 1985. Family Bank converted into a fully fledged bank in May 2007 and the main driver for our conversion was the need to offer a wider range of products and services to our...

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Product Manager - Liabilities

Job Purpose:

The Product Manager – Liabilities is responsible for the strategic development, management, optimization and commercialization of the bank’s liabilities product portfolio including deposits, transactional accounts, savings solutions, term deposits and structured liability products. The role drives deposit growth, funding diversification, product competitiveness, customer value proposition and profitability while ensuring compliance, operational efficiency and digital enablement in support of the bank’s transition to Tier-1 status.

This role is critical to the bank’s transformation because it: Strengthens the bank’s funding base Reduces cost of funds Improves liquidity position Enhances competitive positioning Enables sustainable balance sheet growth

Key Responsibilities:

Product Strategy & Portfolio Leadership

• Develop and execute liability product strategies aligned to funding, liquidity and growth objectives.
• Manage the full product lifecycle from concept to launch, enhancement and rationalization.
• Design segment-specific deposit propositions for Retail, SME, Commercial and Corporate markets.
• Identify market opportunities for innovative deposit solutions.

Deposit Growth & Commercial Performance

• Drive growth in deposit volumes, mix quality and cost of funds optimization.
• Develop pricing strategies and interest rate structures aligned to market dynamics.
• Monitor portfolio performance and recommend tactical interventions.
• Partner with business units to achieve deposit mobilization targets.

Innovation & Digital Enablement

• Design digitally enabled deposit products and onboarding journeys.
• Collaborate with Technology and Digital teams to enhance product accessibility.
• Support automation of account opening, servicing and cross-selling journeys.
• Develop ecosystem-linked deposit solutions.

Market Intelligence & Competitive Positioning

• Conduct competitor benchmarking and market research.
• Monitor trends in funding markets and customer preferences.
• Recommend enhancements to maintain product competitiveness.

Governance, Risk & Compliance

• Ensure product structures comply with regulatory requirements and internal policies.
• Maintain up-to-date product documentation and pricing frameworks.
• Support product approval processes and governance committees.
• Monitor compliance and audit findings relating to liability products.

Stakeholder Collaboration

• Work closely with Treasury, Finance, Risk, Operations, Technology Sales and other relevant teams.
• Provide technical support and training to business teams.
• Support marketing initiatives and product campaigns.

Performance Analytics & Reporting

• Develop dashboards tracking product uptake, profitability and mix.
• Monitor funding concentration, deposit stability and behavioral trends.
• Provide insights into decision making and strategy refinement.

Academic & Professional Qualifications

• Bachelor’s degree in Finance, Economics, Banking, Business, Statistics or related field
• Master’s degree in MBA, Finance or Strategy is an added advantage
• Professional certification such as CPA, ACCA, CFA, ACT, or equivalent is desirable
• Professional banking qualification (AKIB or equivalent) is an added advantage
• Certification in Product Management or Digital Banking is desirable

Experience Requirements

• Minimum 7–10 years banking experience
• At least 4–5 years’ experience in liabilities product management, treasury, deposits or funding
• Proven experience managing deposit products or funding portfolios
• Exposure to multi-segment banking environments (Retail, SME, Corporate)
• Demonstrated experience launching or optimizing liability products
• Experience with digital banking channels preferred

Competencies/Attributes:

• Commercially driven and performance-oriented
• Strong in analytics and financial interpretation
• Digitally aware and innovation-focused
• Detail-oriented and disciplined
• Collaborative and influential
• Execution-focused

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• Develop and execute liability product strategies aligned to funding, liquidity and growth objectives.
• Manage the full product lifecycle from concept to launch, enhancement and rationalization.
• Design segment-specific deposit propositions for Retail, SME, Commercial and Corporate markets.
• Identify market opportunities for innovative deposit solutions.
• Drive growth in deposit volumes, mix quality and cost of funds optimization.
• Develop pricing strategies and interest rate structures aligned to market dynamics.
• Monitor portfolio performance and recommend tactical interventions.
• Partner with business units to achieve deposit mobilization targets.
• Design digitally enabled deposit products and onboarding journeys.
• Collaborate with Technology and Digital teams to enhance product accessibility.
• Support automation of account opening, servicing and cross-selling journeys.
• Develop ecosystem-linked deposit solutions.
• Conduct competitor benchmarking and market research.
• Monitor trends in funding markets and customer preferences.
• Recommend enhancements to maintain product competitiveness.
• Ensure product structures comply with regulatory requirements and internal policies.
• Maintain up-to-date product documentation and pricing frameworks.
• Support product approval processes and governance committees.
• Monitor compliance and audit findings relating to liability products.
• Work closely with Treasury, Finance, Risk, Operations, Technology Sales and other relevant teams.
• Provide technical support and training to business teams.
• Support marketing initiatives and product campaigns.
• Develop dashboards tracking product uptake, profitability and mix.
• Monitor funding concentration, deposit stability and behavioral trends.
• Provide insights into decision making and strategy refinement.

• Commercially driven and performance-oriented
• Strong in analytics and financial interpretation
• Digitally aware and innovation-focused
• Detail-oriented and disciplined
• Collaborative and influential
• Execution-focused

• Bachelor’s degree in Finance, Economics, Banking, Business, Statistics or related field
• Master’s degree in MBA, Finance or Strategy is an added advantage
• Professional certification such as CPA, ACCA, CFA, ACT, or equivalent is desirable
• Professional banking qualification (AKIB or equivalent) is an added advantage
• Certification in Product Management or Digital Banking is desirable