Must-haves

Education:

Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.

Additional qualifications in Product Management, Digital Marketing, or an MBA are an advantage, especially in performance-driven environments.

Experience:

5–7 years of experience in product management, marketing, or commercial leadership roles with ownership of clear revenue or growth targets.

Demonstrated experience taking products from idea to launch to scale, with measurable impact on sales or portfolio size.

Strong background in digital marketing (Meta Ads, Google Ads, SEO, analytics tools) with hands-on campaign management, not only agency oversight.

Experience in financial services, fintech, mobility, telecoms, or consumer lending is highly preferred.

Skills:

Strategic and analytical: Able to size opportunities, build business cases, and make data-based decisions under time pressure.

Product leadership: Skilled at translating customer and market insights into clear product propositions and roadmaps.

Responsibilities

1. Lead brand and communication strategy

Define and maintain clear brand positioning for Mogo Kenya, ensuring consistent messaging across all channels and touchpoints.

Own all external communication (visual, written, and digital), ensuring it is on-brand, compliant, and tailored to Kenyan audiences.

Build and execute a PR and communications plan that enhances reputation and supports growth objectives.

Set and track brand health metrics (awareness, consideration, NPS) and translate insights into action.

2. Own product strategy and lifecycle

Lead market and customer research to identify needs, segments, and opportunities, translating insights into a prioritised product roadmap.

Define product value propositions, key features, pricing logic, and go-to-market plans for products such as smartphone financing and boda logbook loans.

Lead cross-functional product launches, ensuring readiness across sales, operations, customer support, and finance.

Monitor product performance (adoption, usage, unit economics, portfolio quality) and iterate based on data.

3. Drive marketing performance and campaigns

Design and execute integrated digital marketing strategies across Meta Ads, Google Ads, SEO, and owned channels to achieve specific lead and sales targets.

Plan, launch, and optimize performance campaigns and tactical promotions with clear KPIs (e.g., cost per lead, cost per acquisition, conversion rates).

Build and manage the content and social media calendar to grow engagement and drive measurable business outcomes, not vanity metrics.

Establish a robust reporting rhythm (weekly/monthly) on marketing performance, insights, and recommended actions.

4. Lead cross-functional commercial initiatives

Partner with Sales to align campaigns and product initiatives with field realities, ensuring lead quality and sales team readiness.

Identify and implement upsell, cross-sell, and bundling initiatives that grow revenue per customer while protecting portfolio quality.

Collaborate with Operations, Risk, and Customer Support to improve funnel efficiency and customer experience across the full lifecycle.

• Define and maintain clear brand positioning for Mogo Kenya, ensuring consistent messaging across all channels and touchpoints.
• Own all external communication (visual, written, and digital), ensuring it is on-brand, compliant, and tailored to Kenyan audiences.
• Build and execute a PR and communications plan that enhances reputation and supports growth objectives.
• Set and track brand health metrics (awareness, consideration, NPS) and translate insights into action.
• Lead market and customer research to identify needs, segments, and opportunities, translating insights into a prioritised product roadmap.
• Define product value propositions, key features, pricing logic, and go-to-market plans for products such as smartphone financing and boda logbook loans.
• Lead cross-functional product launches, ensuring readiness across sales, operations, customer support, and finance.
• Monitor product performance (adoption, usage, unit economics, portfolio quality) and iterate based on data.
• Design and execute integrated digital marketing strategies across Meta Ads, Google Ads, SEO, and owned channels to achieve specific lead and sales targets.
• Plan, launch, and optimize performance campaigns and tactical promotions with clear KPIs (e.g., cost per lead, cost per acquisition, conversion rates).
• Build and manage the content and social media calendar to grow engagement and drive measurable business outcomes, not vanity metrics.
• Establish a robust reporting rhythm (weekly/monthly) on marketing performance, insights, and recommended actions.
• Partner with Sales to align campaigns and product initiatives with field realities, ensuring lead quality and sales team readiness.
• Identify and implement upsell, cross-sell, and bundling initiatives that grow revenue per customer while protecting portfolio quality.
• Collaborate with Operations, Risk, and Customer Support to improve funnel efficiency and customer experience across the full lifecycle.

• Strategic and analytical thinking
• Product leadership
• Digital marketing (Meta Ads, Google Ads, SEO, analytics tools)
• Campaign management
• Market and customer research
• Product roadmap development
• Cross-functional team leadership
• Performance marketing
• Content and social media management
• Data analysis and reporting
• Sales and operations collaboration
• Customer experience improvement

• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
• Additional qualifications in Product Management, Digital Marketing, or an MBA are an advantage.