JOB PURPOSE

The Hunter is responsible for expanding Red Bull’s on-premise outlet universe across Nairobi by identifying, recruiting and activating new outlets through the wholesaler network.

The role acts as the growth engine for new customer acquisition, ensuring a continuous pipeline of new outlets that can be converted into active customers and integrated into the broader on-premise coverage model.

DUTIES AND RESPONSIBILITIES

New Outlet Recruitment

• Identify new outlets that are not currently stocking Red Bull.
• Approach prospects and introduce the Red Bull proposition.
• Negotiate initial listing and agreement to stock Red Bull.
• Secure the first order through the assigned wholesaler.
• Convert recruited outlets into active customers.

First Order Activation & Market Entry

• Facilitate the first stock order through the wholesaler.
• Ensure newly recruited outlets are ready to begin trading successfully.
• Support basic product visibility at outlet level, including poster frames and initial placement.
• Ensure smooth handover into the active outlet coverage universe after activation.

Market Scouting & Pipeline Development

• Continuously map new nightlife zones, hospitality developments, and emerging venue openings across Nairobi.
• Identify areas with low market penetration and untapped opportunities.
• Build and maintain a strong pipeline of prospective outlets.
• Share market intelligence and expansion opportunities with the On-Premise team.

EDUCATIONAL REQUIREMENTS AND PREVIOUS WORK EXPERIENCE

• Bachelor’s degree in Business, Marketing, Sales, or related field.
• 2–4 years’ experience in FMCG, beverage sales, or on-premise customer acquisition.
• Strong understanding of Nairobi nightlife, hospitality, and entertainment landscape.
• Proven experience in prospecting, customer acquisition, and outlet recruitment.
• Strong negotiation and relationship-building skills.
• High field mobility and willingness to spend significant time in-market.
• Valid driver’s license.

KEY COMPETENCIES

• Prospecting and lead generation
• Negotiation and conversion
• Relationship building
• Market mapping and scouting
• Commercial awareness
• High ownership and execution bias

• Identify new outlets that are not currently stocking Red Bull.
• Approach prospects and introduce the Red Bull proposition.
• Negotiate initial listing and agreement to stock Red Bull.
• Secure the first order through the assigned wholesaler.
• Convert recruited outlets into active customers.
• Facilitate the first stock order through the wholesaler.
• Ensure newly recruited outlets are ready to begin trading successfully.
• Support basic product visibility at outlet level, including poster frames and initial placement.
• Ensure smooth handover into the active outlet coverage universe after activation.
• Continuously map new nightlife zones, hospitality developments, and emerging venue openings across Nairobi.
• Identify areas with low market penetration and untapped opportunities.
• Build and maintain a strong pipeline of prospective outlets.
• Share market intelligence and expansion opportunities with the On-Premise team.

• Prospecting and lead generation
• Negotiation and conversion
• Relationship building
• Market mapping and scouting
• Commercial awareness
• High ownership and execution bias

• Bachelor’s degree in Business, Marketing, Sales, or related field.
• 2–4 years’ experience in FMCG, beverage sales, or on-premise customer acquisition.
• Strong understanding of Nairobi nightlife, hospitality, and entertainment landscape.
• Proven experience in prospecting, customer acquisition, and outlet recruitment.
• Strong negotiation and relationship-building skills.
• High field mobility and willingness to spend significant time in-market.
• Valid driver’s license.