Reporting To

National Sales Manager

Role Purpose

The Regional Manager is responsible for leading, managing, and growing the company’s animal feeds business within an assigned region. The role focuses on driving sales performance, developing customer relationships, managing regional teams, and ensuring effective execution of company strategies while maintaining high standards of customer service, compliance, and profitability

Duties and Responsibilities

Commercial Strategy & Growth Focus

• Drive regional revenue growth through structured sales planning and execution
• Manage pricing strategies, margin optimization, and contract negotiations
• Develop and execute key account strategies for large producers and distributors
• Identify market gaps and lead the launch of new products and promotions
• Analyze sales data, forecasts, and market trends to maximize performance
• Lead promotional activity in collaboration with marketing teams
• Strengthen brand presence and market share across the region

Team Leadership & Management

• Lead, coach, and motivate regional sales and technical teams
• Set clear performance objectives and conduct regular reviews
• Support recruitment, onboarding, and development of regional staff
• Foster a high-performance, customer-focused team culture

Customer & Technical Support

• Ensure customers receive high-quality technical and nutritional support
• Support the promotion of feed solutions, feeding programs, and innovations
• Handle escalated customer issues professionally and effectively
• Work closely with nutritionists, technical advisors, and operations teams

Operational & Financial Management

• Manage regional budgets, forecasting, and cost control
• Ensure effective route planning, territory coverage, and resource use
• Support stock management and coordination with production/logistics
• Ensure accurate reporting of sales activity and performance metrics

Compliance & Standards

• Ensure compliance with feed regulations, quality standards, and company policies
• Promote health & safety best practices across the region
• Support sustainability, traceability, and responsible sourcing initiatives

Communication & Collaboration

• Act as the key link between the region and head office
• Collaborate with marketing, nutrition, production, and supply chain teams
• Provide regular reports and insights to senior management

Requirements

Experience & Qualifications

• Experience in animal feeds, agribusiness, or related agricultural sectors
• Proven track record in regional or territory management
• Background in sales, technical advisory, or account management

Key Skills & Competencies

• Strong sales leadership and commercial acumen
• Proven people management and coaching skills
• Excellent relationship-building and negotiation ability
• Good understanding of livestock production and animal nutrition
• Strong planning, organizational, and analytical skills
• Confident communicator with internal teams and external customers
• Results-driven with a customer-focused mindset

• Drive regional revenue growth through structured sales planning and execution
• Manage pricing strategies, margin optimization, and contract negotiations
• Develop and execute key account strategies for large producers and distributors
• Identify market gaps and lead the launch of new products and promotions
• Analyze sales data, forecasts, and market trends to maximize performance
• Lead promotional activity in collaboration with marketing teams
• Strengthen brand presence and market share across the region
• Lead, coach, and motivate regional sales and technical teams
• Set clear performance objectives and conduct regular reviews
• Support recruitment, onboarding, and development of regional staff
• Foster a high-performance, customer-focused team culture
• Ensure customers receive high-quality technical and nutritional support
• Support the promotion of feed solutions, feeding programs, and innovations
• Handle escalated customer issues professionally and effectively
• Work closely with nutritionists, technical advisors, and operations teams
• Manage regional budgets, forecasting, and cost control
• Ensure effective route planning, territory coverage, and resource use
• Support stock management and coordination with production/logistics
• Ensure accurate reporting of sales activity and performance metrics
• Ensure compliance with feed regulations, quality standards, and company policies
• Promote health & safety best practices across the region
• Support sustainability, traceability, and responsible sourcing initiatives
• Act as the key link between the region and head office
• Collaborate with marketing, nutrition, production, and supply chain teams
• Provide regular reports and insights to senior management

• Strong sales leadership and commercial acumen
• Proven people management and coaching skills
• Excellent relationship-building and negotiation ability
• Good understanding of livestock production and animal nutrition
• Strong planning, organizational, and analytical skills
• Confident communicator with internal teams and external customers
• Results-driven with a customer-focused mindset

• Experience in animal feeds, agribusiness, or related agricultural sectors
• Proven track record in regional or territory management
• Background in sales, technical advisory, or account management